Personal Injury Mastermind

Insurers tend to pay more once a law firm files suit in a case, even on soft tissue claims. So The Flood Law Firm files...

Every lawyer in your city might name your firm as the one they’d trust with their own case. If AI can’t tell what makes you...

A team of eight to ten attorneys. More than $500 million in results in five years. And none of it came from volume. Brian LaCien,...

Opposing counsel doesn’t decide the verdict, and neither does the judge. People from the community do, and they respond to a human story. In this...

A client loses his leg, and there’s only a $20,000 policy. Larry Nussbaum won’t take his fee, and he’ll tell you it’s probably bad business....

“We answer every call.” Chris Dreyer, CEO of Rankings.io, hears it all the time, and he isn’t buying it. If your caller bounces from attorney...

Search visibility now extends far beyond where your firm ranks on a traditional results page. The bigger opportunity is showing up repeatedly wherever potential clients...

Good operators don’t stop learning once the business is working. The right business books can challenge what already works—and identify the next idea worth testing....

Legal podcasting changes the value of a view when the audience consists of potential clients actively looking for answers. For PI firms competing aggressively at...

Culture vs. skill. A player vs. team player. Counteroffer vs. let them walk. Chris takes on talent decisions that test how leaders hire, retain, promote,...

ChatGPT Ads are opening a new paid search channel while PI firms are still learning the rules. The firms testing it now get access to...

A marketing agency can show you rising traffic, better rankings, and a polished monthly report while your signed-case count tells a very different story. The...