Google Local Service Ads
for Lawyers

Rank twice on the first page with Local Service Ads and SEO.

See what our clients have to say:

"Rankings developed a website for me that exceeded expectations. They are professional and thorough."

Ryan Dove, Esq.

Attorney at Law

"Our revenue has increased, we have more calls and more leads coming in, and our rankings have improved across the board."

Ronald Weiss, Esq.

Attorney at Law

Frequently Asked Questions

There’s no cost to sign up for Local Services Ads and the cost per lead will vary (as with most things). The primary things that influence how much your LSAs will cost you per lead are:

  • The size of your total addressable market. This basically boils down to what type of law do you practice (e.g. personal injury leads will cost more than DUI leads).
  • The physical location of your firm relative to highly populated areas.

We’ve seen personal injury leads in the range of $150-$225 per lead in one market where family law leads go for $71-$107 per lead.

When someone searches for a legal service in an area where a firm is running Local Services Ads. Whether your LSA appears or not depends on these 4 key factors:

  1. Proximity of your firm’s location to the searcher.
  2. Review quality and quantity. You’ll want a system to consistently get good reviews from clients.
  3. Response time and your intake process. People want answers quickly. Develop an internal system for working leads that come in via LSAs.
  4. Your hours of operation. This is less of an issue for attorneys, but ideally, you’ll want to have some system to handle intake 24/7 so you can set your location’s business hours accordingly.

No. Unlike Google Ads, you can’t granularly control what keywords trigger LSAs. However, Google will only display ads for keywords related to the categories you select that their algorithm feels have buying intent.

Yes, you can dispute leads you feel are irrelevant. Google will review it will credit the cost of the lead back to your account if approved.

400 %

Increase in clients

3440 %

Increase in search
engine traffic

300 %

Increase in
cases per month

What’s our process like?

How We Do Local Service Ads for Lawyers

Reach more leads looking for attorneys just like you.

Setup & Google Screened

Benefit from Google vouching for your expertise.

Integrated with SEO

Integrate LSAs with the rest of your SEO & marketing initiatives.

Monthly Reporting

Maximize the ROI of your LSA budget with reports rich with data.

Local Service Ads Managed by Law Firm Marketing Experts

Only Pay for Real Leads

Stop wasting money on irrelevant clicks or leads that aren’t a good fit – you only pay for leads genuinely interested in hiring your firm.

Fixed Pricing Regardless of Ad Spend

We charge a fixed-rate to run your ads so don’t have to sacrifice budget you could be spending to get more leads and grow your firm.

Monthly Reports to Keep You On Track

We keep you in the loop with a monthly report that breaks down how much it costs you to get a customer, what you pay per lead, and chargebacks for disputed leads.

“The number of site visitors and the amount of visibility have increased markedly since was first engaged. Their consistent communication, responsiveness, and understanding of marketing technologies justify the investment and make them a valuable partner. ” 

Brent Sibley
Dolman Law Group

You'll Know If We're A Fit After Just One Call.