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Results that speak for themselves
Key Stats & Results
380%+ growth in form submissions after launching Google Ads
Scalable paid media foundation for long-term PI growth
Behind the transformation
How a PI Law Firm Scaled High-Quality Leads with Google Ads
A growing personal injury law firm partnered with Rankings.io to rebuild its paid media strategy from the ground up. In just 90 days, a newly launched Google Ads account began delivering consistent, high-quality personal injury leads with clear attribution and a dramatically improved cost per qualified lead, all while establishing a scalable foundation for long-term growth.
“The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals.”
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos
FROM CHALLANGES TO SUCCESS
How We Did It: The Strategy
Rankings.io launched a brand-new Google Ads account engineered specifically for personal injury lead generation.
Our approach prioritized: Precision targeting, conversion quality, and clean, reliable data from day one.
1. High-Intent Campaign Structure
We focused on bottom-of-funnel opportunities first:
- Low-funnel Google Search campaigns targeting high-commercial-intent PI keywords
- Carefully controlled Performance Max campaigns to expand reach without inflating CPCs in competitive motor vehicle accident markets
- A small, strategic YouTube test budget to support brand awareness and assisted conversions
2. Conversion Quality & Attribution Control
We built the entire account around qualified lead signals — not vanity metrics.
This included:
- Call tracking and qualification through CallRail
- High call-duration thresholds to filter out low-intent inquiries
- Frequent manual lead-quality reviews
- Tight negative keyword and exclusion controls
This allowed Google’s algorithm to optimize for real personal injury cases, not unqualified conversions.
3. Performance Max — Strategically Controlled
Instead of running Performance Max on autopilot, we:
- Segmented campaigns intentionally
- Actively managed CPC inflation
- Continuously audited lead quality
This ensured PMax supported search performance rather than diluting it.
Before & After
After just 90 days of a structured paid media rollout, our client achieved measurable gains across lead volume, quality, and efficiency.
Key Wins
- $356 cost per qualified personal injury lead within 90 days
- 380%+ growth in form submissions after launching Google Ads
- Strong call volume (108 calls + forms) in just the second full month
- Clean attribution and conversion tracking built from day one
- Scalable paid media foundation for long-term PI growth
Ready to Grow Your Firm?
This case study shows what happens when law firms build paid media for data accuracy, qualified leads, and real ROI, not just traffic.
At Rankings.io, we don’t just drive clicks. We focus on qualified personal injury leads that turn into real cases. Our paid media team works alongside our SEO and AI specialists to create a unified acquisition strategy built for both immediate ROI and long-term growth.
"The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals."
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos