It may be hard to believe, but sitting at my desk one day near the end of my first year as detention room supervisor, I literally Googled “how to make money online.” This lead me to Ed Dale’s “30-Day Challenge to Digital Marketing,” a course that taught me the fundamentals of digital marketing and SEO. From there, I was hooked: I became active in multiple SEO-related forums, sought out other opportunities for SEO education, and simply devoured every relevant business book I could find (a habit that persists to this day).

As I approached the end of my second year of teaching, my income from digital marketing had eclipsed my teacher’s salary. At the close of the school year, much to my parents’ dismay, I quit. I had structured my salary at the high school to pay 12 months of the year, so I had all of summer vacation free with a steady income. I used this largesse to fund the beginning of my full-time career in digital marketing.

I began in affiliate marketing, managing over 100 websites at one time. I ranked #1 for “stained concrete,” “double chin,” “acai fruit,” and a host of other terms. My efforts were so successful that business owners in my respective product categories began to reach out to me for advice, since my microsites were outranking their business pages. Here, I had my first taste of consulting work, something that was completely new to me at the time.

I quickly began to automate some of my processes, freeing me to let my affiliate marketing business almost run itself. In turn, I found full-time employment at a digital marketing agency based nearby in Missouri, managing campaigns for roughly 30 law firms. While I only worked there for about a year and a half, the experience was crucial to me for three reasons:

1) It gave me my first real experience in marketing for the legal vertical, setting me on the path that lead me to found a law firm SEO agency. I had, as they say, found my niche.

2) The automation of my affiliate marketing lit a fire for something unexpected: systems and processes. In this first instance, creating standard operating procedures (SOPs) was merely a form of expediency: I didn’t have time to do all of the work myself and needed to be able to quickly explain to my assistants what needed to be done.

These days, however, my company is built on SOPs. They allow us to easily onboard new employees to our way of doing things and creating consistency and efficiency across all of our positions.

3) I began to have ethical concerns about the company that employed me. I didn’t agree with their approach to SEO or the direction that the agency was taking; it seemed that they were more concerned with their bottom line than they were in actually delivering results for our clients.

The company, as you might expect, is no longer doing business.

I’ve always felt that the easiest road to profitability was simply to make good on my promises and believe that the money would follow. When those concerns became impossible to ignore, I struck out on my own and founded Attorney Rankings/Rankings.io, LLC, hoping to use all of the skills I had acquired in a way that my conscience could stomach.

I founded Rankings.io on the idea that dominating the SEO industry didn’t have to be a zero-sum game. I could help my clients and myself; I could lead with integrity and transparency.

How We’re Different

For me, SEO is a passion and winning is an obsession. I’ve always been competitive and I’ve never been willing to just settle. This drive to constantly improve and always succeed is something that I carry into my professional life.

You won’t feel like a commodity when you’re our client. Our campaigns are custom-crafted for each client’s specific needs. There are many fly-by-night SEO agencies on the market, unfortunately, so while I love to be a client’s first experience with lawyer website marketing, I’m just as happy to be their second. Oftentimes, we’re the agency that firms seek out when they’ve been burned by another, wasting their money for little to no growth in their caseload.

If you’re willing to settle for marginal results, then maybe we aren’t the right fit for you…but if you want to grow your firm, Rankings.io wants to help you get there.