Founded in 2013, Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service.
While SEO was a growing field at the time of Rankings’ inception, very few companies specialized in SEO for attorneys and law firms. As a result, Chris Dreyer’s nascent agency found itself operating within a relatively small pool, but against others who were just as hungry to grow as he was.
We all know that the legal profession not only attracts, but also tests some of the most competitive people in our society. After all, it’s a business in which (much of the time) there can be only one winner.
The parallels between the legal vertical and legal SEO were not lost on Chris, who had sustained himself on competition (whether it was high school basketball, professional poker, or collectible card games) from an early age. Rankings sharpened its edge and, within a few years, found its greatest successes in possibly the most cutthroat of all niches: marketing for personal injury law firms. As a result, in 2018, Rankings niched down further and made personal injury SEO their sole focus.
If Rankings’ previously competitive niche had been like swimming with piranhas in a very small pool, moving to only working with personal injury attorneys was like the proverbial knife fight in a phone booth: fast-paced, dangerous, and with precious little margin for error.
In the past five years of exclusively serving personal injury law firms, Rankings has honed their skills to a razor finish. They have taken on clients in some of the most ruthless markets in the country, and they’ve produced results there that make the phrase “return on investment” seem simply an inadequate description.
As Rankings moves into its second decade in operation, it is opening its doors once again to prospective clients in all areas of the legal field. Soon, firms in every practice area will learn what personal injury lawyers already know:
We are Rankings. And we play the game to win.
In its history, Rankings has not only won multiple digital agency awards from both Clutch and UpCity, but has been a member of the Inc. 5000 for six consecutive years.