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Who we are
What we do
Marketing Services for Lawyers
SEO

Rank 1st on Google. Get leads guaranteed.

Google Ads (PPC & LSA)

Capture demand with the highest intent.

Website Design

Optimized for search & conversions.

Marketing Services by Practice Area
Personal Injury

Pre-lit or litigation-focused marketing.

Criminal Defense & DUI

Streamline your lead flow.

Family Law & Divorce

Attract the best cases. Fast or high-value.

Immigration

National & multi-lingual SEO.

Employment Law

Employer or employee-focused marketing.

Bankruptcy

Get consistent chapter 7 leads.

Estate & Probate

Get the constant stream of clients you need.

General Legal

Premium law firm marketing.

ResultsPortfolio
Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Let’s talk

You’ve never worked with an SEO partner like us

We align our objectives with yours to help you get more qualified cases.

Because you specialize for a reason

In any legal battle, the smart money is on an attorney with expertise — not a general practitioner or some AI bot.

Every vertical of law has its own level of competition. And if you want to win, a jack-of-all-trades won’t get it done.

Growing law firms is what we do.

We know exactly what to do to bring in consistent, qualified cases every month — and we’ve done it for years. Why start from square one with someone else?

Because you need a partner who’s easy to reach

You have a firm to run and clients to serve. But you want updates and answers without having to chase anyone.

With us, you can contact anyone on your account
directly, anytime, for a timely and well-thought-out
response.

And we’ll update you without waiting to be asked.

Because relationships are built on transparency & trust

We don’t just send a monthly report and hope you find time to read it.

You can log in and review your current rankings on your own, on-demand. No smoke, mirrors, or excuses.

We’ll never lock you into a platform you don’t own outright.

Because you should never be treated like “just another client.”

We see clients as partners, not paychecks. You will be heard.

You will be known. You will have clarity on what’s being done, why, and what’s
coming next.

Hear it straight from our founder

We dominated personal injury. Now we're applying the same winning strategy to all legal practices.

Founded in 2013, Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service.

While SEO was a growing field at the time of Rankings’ inception, very few companies specialized in SEO for attorneys and law firms. As a result, Chris Dreyer’s nascent agency found itself operating within a relatively small pool, but against others who were just as hungry to grow as he was.

We all know that the legal profession not only attracts, but also tests some of the most competitive people in our society. After all, it’s a business in which (much of the time) there can be only one winner.

The parallels between the legal vertical and legal SEO were not lost on Chris, who had sustained himself on competition (whether it was high school basketball, professional poker, or collectible card games) from an early age. Rankings sharpened its edge and, within a few years, found its greatest successes in possibly the most cutthroat of all niches: marketing for personal injury law firms. As a result, in 2018, Rankings niched down further and made personal injury SEO their sole focus.

If Rankings’ previously competitive niche had been like swimming with piranhas in a very small pool, moving to only working with personal injury attorneys was like the proverbial knife fight in a phone booth: fast-paced, dangerous, and with precious little margin for error.

In the past five years of exclusively serving personal injury law firms, Rankings has honed their skills to a razor finish. They have taken on clients in some of the most ruthless markets in the country, and they’ve produced results there that make the phrase “return on investment” seem simply an inadequate description.

As Rankings moves into its second decade in operation, it is opening its doors once again to prospective clients in all areas of the legal field. Soon, firms in every practice area will learn what personal injury lawyers already know:

We are Rankings. And we play the game to win.

In its history, Rankings has not only won multiple digital agency awards from both Clutch and UpCity, but has been a member of the Inc. 5000 for six consecutive years.

First page rankings, first-name basis

Every one of our 40+ team are legal marketing specialists.

We take expertise seriously and never stop investing in their development to ensure you get the kind of results only the best in their craft are capable of.

Zach Ramey
VP, Sales
Steven Willi
President
Chris Dreyer
CEO and Founder
Randy Cook
Sr. Director, Marketing
Sonya Palmer
VP, Operations
Matt Martin
Chief of Staff

You’ll love working with Rankings.io if:

You take ROI seriously

If you only take a few cases, this won’t work.

You only want to work with the best

To implement effectively, we need to talk.

You value peace of mind

From content creation to technical SEO, we cover it.

You hate losing

From content creation to technical SEO, we cover it.

Anyone can make promises
We give you proof

400%
Increase in client’s year-on-year
View case study
72%
Increase in search engine traffic
View case study
300%
Increase in cases per month
View case study
See all case studies

Rated 4.9 on average across all online reviews

45 reviews
45 reviews
27 reviews
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Featured in trusted publications

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Earned Recognition

You’ll know if we’re a fit after just one call

Let’s talk
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