Attorney Search Engine Optimization (SEO) involves strategies, techniques, and tactics that help attract more prospective clients to a law firm’s website by obtaining first page ranking positions in search engines (such as Google, Bing, or Yahoo). Rankings.io specializes in SEO for lawyers.
The Attorney Rankings System® is a proven SEO method that gets tangible and long-lasting results for our clients. Our methodical and systematic approach starts with a comprehensive audit followed by detailed scrutiny and optimization of on-site SEO, content, off-site SEO, and link-building.
Before any SEO work begins on your website, our team does a comprehensive audit that has two over-arching objectives:
During the audit process, we create benchmarks for the market share you need to gain in search to outrank your competition. We also examine at your firm’s existing website and other digital assets to see what can be leveraged in your SEO campaign. In other words, we put your digital presence under a magnifying glass; the audit creates the foundation for all the other SEO work done on your website.
Some of these items may include:
The video walk-through is special: most digital agencies simply give you a document (generated by software) that can be hard to parse through and understand, while we provide answers in plain English on a shared screen. The format is helpful for easily digesting the information in your audit and teaching you about SEO on your site.
For more than a decade, we’ve been developing The Attorney Rankings System®, a streamlined system for ranking attorney websites in Google search.
Our system for ranking websites is a process that we’ve worked on since our founding. It’s a methodical approach that creates the highest chance of success for getting your site to rank on the first page of Google search results for your keywords.
Baseline reporting & collection of digital assets: we start by creating baseline reports of where your site is at now in the search results. We also assess what digital assets you already have that can be leveraged in your SEO campaign.
Thorough keyword research: Researching the keywords your firm needs to rank for is an important foundational element of your SEO campaign. By researching your firm and getting information from a brief questionnaire filled out by you, we develop core keyword phrases that will drive traffic to your site and generate conversions.
Editorial content calendar: When you purchase content through Rankings.io, it is edited by licensed attorneys. We also create a strategic content calendar outlining how often your posts will go live and what the topic areas are. This keeps a consistent flow of high-quality content streaming onto your site.
Topics & Ideation: We look to our attorney clients for the best topics to use for content on their site however we’re pros at coming up with engaging content that will help your visitors convert into new cases for your firm.
Primary onsite optimization: Our team methodically goes through your site to optimize all onsite elements including content, technical, keyword placement, schema, and more. We are proponents of the checklist manifesto and our team follows streamlined plans to ensure no element is left behind.
Expand existing content: Many of our clients already have content on their site which is awesome. We evaluate your existing content and then go to work expanding it, adding to it, and making it better than your competition’s content. This is all so visitors will see your site as the authority in your practice area.
Ongoing content: As our relationship progresses, we provide ongoing content production and editing to target more keyword phrases. This not only helps you rank well for a variety of phrases but builds on your authority as an attorney.
Ongoing optimizations: Eventually your firm will grow, you’ll add more pages, change things up, and make improvements. We’ll be there along the way making sure your site is well positioned to rank well in search no matter what changes you want to make.
Heavy link building: Links are Google’s primary ranking factor and it’s one of our most important focuses for your SEO campaign. Around month 2 of your campaign is when we start on white hat, safe, and aggressive link building. We only follow Google best practices when it comes to SEO and we only get links on the highest quality domains.
Monthly reporting: One of our core beliefs is transparency in everything that we do. Not only will you get frequent and open communication from your SEO Project Manager but you’ll also get tangible monthly reports so you can see how your investment is paying off.
For more than a decade we’ve been developing The Attorney Rankings System®,
a streamlined system for ranking attorney websites in Google search.
A firm’s website is at the core of their success in search marketing. The Attorney Rankings System®ensures that your site is built to rank well in search. We handle every aspect of on-site SEO, giving you the best possible chance to rank for your keyword phrases.
We cover everything: title tags, headers, web copy, meta descriptions, page speed, permalink optimization, and content, as well as more technical aspects like legal service schema and internal linking. Our on-site SEO guarantees a solid footing that allows everything else we do outside your site to be successful.
Well-written content is the cornerstone of a good web presence, but not everyone can write for lawyers. The blogs and pages that we provide are written by attorneys and edited by professionals.
We also curate and syndicate your content on leading content aggregators and social media platforms. Getting your content in front of as many people as possible helps generate traffic and links to your site.
Our attention to local SEO means you’ll be seen by people in your geographic region who are searching for legal services you provide. We submit your firm’s business information and website to hundreds of the most authoritative local website directories.
We use citation tools like Bright Local to build consistent citations across the Internet and implement other location-based law firm SEO strategies, such as attorney schema and local link building.
Links are the most common differentiator between sites that rank well and those that do not. They are also Google’s #1 ranking factor. We only use white-hat link building strategies to get links on the highest quality domains.
We offer our clients unique campaigns that generate links from the most authoritative websites in the industry and we do it in a way that promotes authority, longevity, and your firm’s stellar reputation.
Transparency in everything that we do is one of our core values, so your SEO Project Manager will provide you with monthly reporting on your SEO campaign that is clear and easy to understand.
Something that sets us apart when it comes to reporting on your campaigns is that we do not automate the process. All of our reports are hand-crafted, so a real person has eyes on your results each month.
One of our core values is transparency in everything that we do. Your SEO Project Manager will provide you with routine monthly reporting on your SEO campaign that is clear and easy to understand.
Something that sets us apart when it comes to reporting on your campaigns is that we do not automate the process. All of our reports are hand-crafted so you have a real person with eyes on your results each month.
The Attorney Rankings System® is a streamlined and holistic approach to SEO. We show you how to leverage your digital assets, attract viable leads with content, strengthen your local SEO, and earn page 1 rankings with inbound links.
During the discovery process, we categorize your existing online assets to determine what you already have that can be used to your advantage. Everything from your firm’s physical location and social media accounts to your membership in legal-related associations is fair game. We pull together all those assets to use as leverage in one comprehensive document. This is the first step in designing your custom SEO campaigns, but these assets can also be used for things like consistent contact information on the internet, links, social proof for your site, and vehicles for guest posting.
Throughout the first week, our SEO specialists work one-on-one with you or a member of your firm to get all hosting, social media, website, directory profile, and other login credentials. Much of this information is captured in our discovery documentation, which streamlines the process of starting SEO work on your site. We use social profiles, directories, professional organizations, your website(s), external blogs, your professional status as a lawyer, your practice areas, and many other assets to promote you and your firm on the internet.
It’s no secret that as an attorney, you may be subject to bar regulations related to advertising. We work with many attorneys in many states through the U.S, we are adept at crafting campaigns that succeed within and abide by state bar frameworks.
On-site SEO is all about the structural and content improvements you can make to your website to make it rank better in search. That process starts with figuring out what keywords you need to be going after to bring in the kinds of cases you want.
We start by doing keyword research, which means analyzing what phrases people are using to find your legal services. We look for terms that people are using a lot but that not many attorneys in your practice area are trying to rank for.
Once we know which terms to go after, we make sure those phrases are used in strategic areas of your website. For example, we include them in content, in page titles, in the headings of content and in URLs, to name just a few.
Another way we optimize client sites is by adding structured data markup. That’s a fancy way of saying we make your content more understandable to search engines so that your critical contact information shows up more prominently in search results. That’s really important for local searchers who are trying to find an attorney to contact.
Other important changes we make include organizing your pages so that they are in logical places on your website. We also take steps to improve the experience visitors have when they come to your website. It may not seem like it, but making your site easy to use sends positive signals to Google.
Below is a brief overview of the on-site or on-page elements we optimize on your site.
Local search holds special relevance for lawyers because they serve local geographic regions. There is only so much space in local results for attorneys, so every little bit helps when it comes to local optimization.
The SEO specialists at Rankings.io are experts at local SEO. Here are some of the things we do for our clients to make them rank well in local search:
Links are the No. 1 ranking factor in search. All else being equal, the site with the highest quantity and quality of links pointing at its domain will outrank its competition in search. Acquiring links from reputable sources can be challenging, but it’s achievable with some creativity and hard work. Here are some of the strategies we employ for our clients:
Open and continuous communication on your SEO success is one of our priorities. We understand how vital the investment you’ve made in your site is, and we provide accurate and timely reporting so you can see how that investment is paying off.
Here are some of the platforms we set up your site in for long-term SEO campaign reporting:
Install and/or properly configure Google Analytics
Install and/or properly configure Google Search Console
Other platforms from which we extract and manipulate data:
Routine weekly reporting on SEO campaigns is a cornerstone of our process with clients. You can expect to see frequent and transparent reporting on how your SEO investment is working for you. We understand that not all SEO firms online are reputable, so open, clear, and continuous communication about your success is our goal.You don’t have to earn any special degrees or designations to be an SEO. All a person has to do is create a flashy website and claim he or she is the best SEO in the business. How do lawyers tell the difference?
Our SEO specialists work one-on-one with you or a member of your firm to provide consistent reporting on your SEO campaign progress. You shouldn’t be left wondering if your SEO campaign is working or when you will get a report.
Do you need help with your law firm’s SEO? Contact us today for a consultation.