Let’s face it. Traditional marketing might not be dead yet, but it’s certainly in a downward spiral trend. The revenue generated by newspaper advertising alone has dropped by 75% since 2000. Digital marketing is now king of the advertising world, and it’s giving businesses the best ROIs ever. But despite […]
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The Five Best Tools for On-Site SEO
On-site SEO is essentially measuring and trying to improve the performance of your website. You’re working “on” the website. Here is my current tool stack as it pertains to on-site SEO: 1 – Screaming Frog Screaming Frog is a desktop app that can quickly scan your entire website. It allows […]
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Should Personal Injury Firms Pay Attention to Bounce Rate?
Are you a personal injury attorney who’s trying to determine if your website is performing? One oftentimes over-exaggerated metric is bounce rate. First, let’s look at what bounce rate is: bounce rate (noun) – the percentage of visitors to a particular website who navigate away from the site after viewing […]
Continue ReadingInvesting in an asset with SEO vs. renting with PPC
SEO and PPC each have their own advantages and disadvantages. PPC is quicker than SEO, which takes time to develop. Another avenue that isn’t typically discussed is viewing SEO as an asset vs. PPC as a rental. Let me expound: In order to generate a strong organic presence through SEO, […]
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3 Reasons Top Personal Injury Firms Are Giving Up on SEO
Personal injury SEO can be a great lead generation tactic, if done properly. Here are three reasons why top personal injury law firms tend to give up on SEO. 1 – It’s competency. It’s very difficult to find a strong SEO agency that can be a complement to your firm’s […]
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