The legal industry has always had an affinity with custom phone numbers, and it’s clear to see why. Start humming the Cellino & Barnes theme song and you’ll realize you’ve got their number committed to memory. But in a world of SEO, PPC, and lawyers on Instagram, are custom phone […]
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Legal Directories: Best Lawyer Directories (2020 List)
Joining legal directories is one of the simplest and most effective ways for attorneys to grow their online presence while building links at the same time. Directories like Justia, FindLaw, and Avvo among others, can help law firms expand their visibility in search results pages, collaborate with other professionals, get […]
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LinkedIn For Lawyers — The Last Organic Social Network?
Sites like Facebook and Instagram have turned social media success into a pay-for-play situation. Although Instagram marketing can boost your firm’s visibility and brand awareness, the current economic climate means most attorneys are keeping an eye on their ad spend. Is LinkedIn the last platform where organic reach and content […]
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Law Firm Hiring — Why Entrepreneurs Don’t Make The Best Employees
“We are driven by thoughts and beliefs, and this is the greatest predictor of how someone will move in his or her career path.” — David Naylor, EVP at 2logical Every attorney looking to grow their law firm is keen to size up the hottest talent in the jobs market. […]
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SEO Data Science: A Study of 112K Personal Injury Law Firms
Over the last seven years, we’ve learned from hands-on experience how to get incredible SEO results in the personal injury law niche. We’ve never been the type to rely solely on commonly accepted SEO “facts.” Ongoing experimentation and innovation are needed to get results in arguably the web’s most competitive […]
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Law Firm PPC: How Lawyers Can Avoid Burning Through Cash in Google Ads
Pay-per-click advertising (or PPC) can easily be one of the most costly expenditures in a law firms digital marketing mix. If you pay attention to your account, and implement some tactics that will save you cash, it is not hard for attorneys to generate a decent ROI from online paid […]
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