Why is content marketing important? Because it gives depth to your company, content offers something people can connect with. Content marketing is how your story gets told, how you create your own narrative, and how you build a brand, leading to a loyal following of connected buyers, customers, and brand […]
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Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm
A survey performed by Attorney at Work found that 25% of lawyers use Instagram regularly for marketing. Aside from that data, formal research on law firm use of Instagram is not readily available. So we wanted to figure out how attorneys are using the platform to build their brands and […]
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How to Get Referrals from Non-Clients: The Referral 100 Strategy
What would it mean for your business to get next to the top 100 people who were most receptive to your brand? Imagine that you are able to channel all of your marketing and sales resources directly at this niche, extremely relevant audience. Once you learn how to get referrals […]
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The 6 Types of SEO: On-Site, Off-Site, Technical & The “Hats”
Search Engine Optimization (SEO) can be broken into two distinct types: On-site SEO and Off-site SEO. These two types of SEO, or “buckets”, are both important to ranking on Google (and other search engines), but you may be wondering where it’s best to spend your time. Don’t worry — in […]
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19 Benefits of Content Marketing (and Why You Need to Start Today)
Content marketing has long been praised as the Holy Grail of marketing tactics. Giants like Microsoft, Slack, and Amazon rely on this channel to turn their businesses into the powerhouses they are, purely because it is one of the best ways to promote your business—and turn the people reading your […]
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Leading Indicators: (Preemptively) Smacking Lagging Indicators in the Face
One of the challenges of successfully running a business is paying attention to the metrics that matter the most. I think a lot of business owners are drawn to lagging indicators. These are representations of the results of your actions and arrive on your desk after the fact (hence, the […]
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