Over the course of 2020, one thing is certain – we’ve never seen so little of each other. Faced with a lack of in-person events, networking has become seemingly impossible for the average law firm owner. But is there a way to create valuable digital communications and expand your network? […]
Continue Reading
Law Firm Content Strategy — Tips From A Digital Project Manager
Have you ever found yourself scratching your head over whether your content marketing is actually working? Every law firm in the country wants to be strong digitally. There are a number of places you can choose to focus your content efforts – SEO, pay-per-click, social media. Regardless of your delivery […]
Continue Reading
Giftology — How Generosity Can Boost Your Referrals And Retention
Giftology (noun): The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Giving gifts is part and parcel – pun intended – of being a leader in the contemporary business world. But how much thought are you actually putting into the gifts you give? […]
Continue Reading
Guest Blogging For Attorneys — Build Your Audience And Your Network At The Same Time
Since 2005, articles have been penned about the ‘death of blogging’, but in 2020, everyone knows that content is king! This week’s podcast guest Jeff Rose built his personal finance multimedia empire thanks to his dedicated blog, Good Financial Cents. Over the years, Jeff expanded his reach and boosted his […]
Continue Reading
Lean Six Sigma For Lawyers — Ways To Identify Waste
Just about every industry leader in the world wants to make their company ‘lean’. It’s a buzzword that’s been said so often, the meaning of the word is often misconstrued. Couch critics say that’s it’s just doing more for less. However, our guest on The Rankings Podcast, Yehia Said, thinks […]
Continue Reading
Custom Attorney Phone Numbers — Why They’re Still A Powerful Tool
The legal industry has always had an affinity with custom phone numbers, and it’s clear to see why. Start humming the Cellino & Barnes theme song and you’ll realize you’ve got their number committed to memory. But in a world of SEO, PPC, and lawyers on Instagram, are custom phone […]
Continue Reading
