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Gone are the days when you made your first point of contact with your potential client through an ad in the newspaper or on television. Every day, people turn to the Internet first to answer their questions and solve their problems. Traditional advertising still has a place in a law […]

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Bottom of funnel (BOFU) content is like your closing argument that convinces the jury of your argument. Applied to your firm, you use bottom-of-funnel content to ultimately convince people to choose you as the firm that represents them. The hallmark of this type of content is to inspire confidence and cultivate the […]

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What is Middle of Funnel Content? Middle of funnel (MOFU) content is designed to nurture the relationship with the new leads who have recently become aware of your brand and set them up so that when they decide which firm to go with, they go with yours. Mid-funnel content does this by emphasizing […]

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Video reigns supreme as the most popular medium for marketing, and today, about 86% of businesses use video as part of theirs. The legal industry, however, still has some catching up to do. According to the American Bar Association, only about 24% of law firms use videos for legal marketing. […]

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What are Local Services Ads? Google Local Services Ads (LSAs) are one of Google’s advertising models that takes a pay-per-lead approach vs the more traditional pay-per-click route. Originally branded as Home Services Ads, Google rebranded to Local Services Ads in 2019 as it began making the platform available for more types […]

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What is Top of Funnel Content as it Applies to Law Firms? Top-of-funnel content is content created to drive awareness and gain new clients through helpful, educational content. It is designed to be the first way people come into contact with you and your firm and begin building trust, with […]

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