Here’s the deal: Contrary to popular belief, cold email isn’t dead. “But I’ve tried cold email to get new clients – it just doesn’t work! Nobody opens my emails, much less replies to them… I’ve given up on cold email.” I used to be in the same position as you. […]
Continue Reading
30+ Legal Marketing & Practice Management Blogs
Finding the right clients and generating qualified leads for your practice requires the use of strategically developed marketing efforts and lead generation tools. Legal marketing blogs are an effective tool for helping lawyers get fresh ideas and new perspectives on marketing and running their law firms. Following legal marketing blogs […]
Continue Reading
15 Types of Content Marketing and How to Use Them Effectively
Why is content marketing important? Because it gives depth to your company, content offers something people can connect with. Content marketing is how your story gets told, how you create your own narrative, and how you build a brand, leading to a loyal following of connected buyers, customers, and brand […]
Continue Reading
Instagram for Lawyers: How to Use Instagram for Marketing Your Law Firm
A survey performed by Attorney at Work found that 25% of lawyers use Instagram regularly for marketing. Aside from that data, formal research on law firm use of Instagram is not readily available. So we wanted to figure out how attorneys are using the platform to build their brands and […]
Continue Reading
How to Get Referrals from Non-Clients: The Referral 100 Strategy
What would it mean for your business to get next to the top 100 people who were most receptive to your brand? Imagine that you are able to channel all of your marketing and sales resources directly at this niche, extremely relevant audience. Once you learn how to get referrals […]
Continue Reading
The 6 Types of SEO: On-Site, Off-Site, Technical & The “Hats”
Search Engine Optimization (SEO) can be broken into two distinct types: On-site SEO and Off-site SEO. These two types of SEO, or “buckets”, are both important to ranking on Google (and other search engines), but you may be wondering where it’s best to spend your time. Don’t worry — in […]
Continue Reading