Personal Injury Mastermind

A client loses his leg, and there’s only a $20,000 policy. Larry Nussbaum won’t take his fee, and he’ll tell you it’s probably bad business....

“We answer every call.” Chris Dreyer, CEO of Rankings.io, hears it all the time, and he isn’t buying it. If your caller bounces from attorney...

Search visibility now extends far beyond where your firm ranks on a traditional results page. The bigger opportunity is showing up repeatedly wherever potential clients...

Good operators don’t stop learning once the business is working. The right business books can challenge what already works—and identify the next idea worth testing....

Legal podcasting changes the value of a view when the audience consists of potential clients actively looking for answers. For PI firms competing aggressively at...

Culture vs. skill. A player vs. team player. Counteroffer vs. let them walk. Chris takes on talent decisions that test how leaders hire, retain, promote,...

ChatGPT Ads are opening a new paid search channel while PI firms are still learning the rules. The firms testing it now get access to...

A marketing agency can show you rising traffic, better rankings, and a polished monthly report while your signed-case count tells a very different story. The...

Branding gets harder to imitate when you build it around something only you can credibly own. Kelley Simoneaux didn’t manufacture a connection to her niche—she...

The next dollar you put into PI marketing could fuel growth, or disappear before you collect enough data to know whether the channel works. And...

A settlement can look like a massive victory on paper and still leave millions of dollars exposed to an avoidable tax consequence. Settlement planning determines...

You don’t build longevity by doing the same thing for 60 years. You build it by knowing when to change. As technology advances, acquisition costs...