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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi
2025-05-08

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
Listen now
325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals
2025-05-01

325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals

From Surprise Billboards to Personal Touches — Why Spoiling Clients at the Start and Finish Drives Million-Dollar Loyalty
Listen now
324. Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025
2025-04-28

324. Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025

If your firm isn't adapting to AI-powered search, you're falling behind.
Listen now
323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning
2025-04-24

323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

Expand Beyond Urban Markets: How Custom Tech and Market Strategy Created Explosive Growth
Listen now
322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP
2025-04-17

322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP

From Client Acquisition to Case Resolution: The Systems You Need for Mass Tort Success.
Listen now
321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall
2025-04-10

321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall

How top trial lawyers are using AI to streamline prep, crush chronologies, and stay ahead of the curve.
Listen now
320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value
2025-04-03

320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value

The Surprisingly Affordable Way Small PI Firms Can Be Trial Ready: Elizabeth Larrick's Virtual Focus Group System That Doesn't Require a War Chest
Listen now
319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide
2025-03-27

319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder.
Listen now
318. Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases
2025-03-25

318. Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. Join the 1%. Listen to this expert session from Rankings.
Listen now
317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer
2025-03-20

317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?
Listen now
316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors
2025-03-13

316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors

When Lem Garcia started his personal injury practice, he quickly discovered that competing with established firms wasn't about having more attorneys—it was about creating better systems.
Listen now
315.‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion
2025-03-06

315.‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion

Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results.
Listen now
314: Why Traditional Media Still Belongs in Your Legal Marketing Mix: V Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story
2025-02-27

314: Why Traditional Media Still Belongs in Your Legal Marketing Mix: V Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story

If you're struggling to balance your marketing mix between traditional channels and legal SEO or planning your expansion strategy, this episode provides expert insights from someone who's mastered both the media and legal worlds.
Listen now
313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works
2025-02-20

313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television.
Listen now
312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm
2025-02-13

312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.
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