Digger Earles
EP 383: Trey Harrell on Scaling Smart | Personal Injury Cases

Most firms think growth means more cases, more markets, more chaos. Trey Harrell proved the opposite. After opening his firm in 2020 with $10K in...

Most personal injury firms aren’t losing because performance marketing stopped working — they’re losing because they’re still judging results using rules that no longer apply....

What works at $500K breaks at $5M. Once budgets grow, ad spend stops behaving the way you expect, and that’s where most firms start losing...

As search visibility shifts from traditional search to AI-driven answers, many firms are still optimizing for a world that’s already changing. Recorded live at PIMCON...

Morris Bart didn’t just witness the rise of modern personal injury marketing — he lived it in real time. From becoming one of the first...

Monty L. Cain is the owner and managing attorney at Cain Law Injury Attorneys, based in Oklahoma City. With nearly 30 years of trial experience,...

Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With...

David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years...

Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case...

When private equity rolls into your market, case costs spike, ad inventory gets crowded, and “just buy more media” turns into a losing bet. Jon...

Legal tech is exploding, and PI is right in the center. Venture capitalist Zach Posner has a clearer view of that shift than almost anyone:...

Most PI owners talk about “scaling.” Matt Aulsbrook quietly built it. Starting with nothing but grit, sobriety, and the proceeds from three scrappy insurance agencies....