Content marketing has long been praised as the Holy Grail of marketing tactics. Giants like Microsoft, Slack, and Amazon rely on this channel to turn their businesses into the powerhouses they are, purely because it is one of the best ways to promote your business—and turn the people reading your […]
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Leading Indicators: (Preemptively) Smacking Lagging Indicators in the Face
One of the challenges of successfully running a business is paying attention to the metrics that matter the most. I think a lot of business owners are drawn to lagging indicators. These are representations of the results of your actions and arrive on your desk after the fact (hence, the […]
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Social Media for Lawyers
Social media for lawyers can be a challenging but rewarding marketing channel to navigate. After all, how does a law practice balance marketing their brand with the sensitive nature of their clients’ cases? What networks are the best ones to use? How does a firm get actual leads from social […]
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Personal Injury Lawyer Marketing: How to Get Clients (28 Tactics!)
Personal injury lawyer marketing is a cutthroat and complicated business. Everyone is looking for an edge in how to get personal injury clients. Through our experience working with numerous PI firms (we specialize in personal injury lawyer SEO), we have compiled a list of 28 tactics that we’ve seen utilized […]
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FindLaw Reviews: We Asked 30 Attorneys What They Like Best and Least
What is FindLaw? FindLaw is legal marketing company, founded in 1995, and owned by Thomson Reuters. They have one of the largest legal directories on the web and provide website design and other legal marketing services (such as SEO, content development, etc.). What services do they provide? FindLaw offers a […]
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Justia Reviews: 30+ Attorneys Reveal What They Like Best And Least
What is Justia? Justia is a U.S.-based, legal internet services company headquartered in Mountain View, CA. It offers hosted website CMS, and digital marketing services to legal professionals. It was founded in 2003 by former FindLaw employee Tim Stanley and boasts one of the largest online databases of case information. […]
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