Giftology (noun): The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Giving gifts is part and parcel – pun intended – of being a leader in the contemporary business world. But how much thought are you actually putting into the gifts you give? […]
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Guest Blogging For Attorneys — Build Your Audience And Your Network At The Same Time
Since 2005, articles have been penned about the ‘death of blogging’, but in 2020, everyone knows that content is king! This week’s podcast guest Jeff Rose built his personal finance multimedia empire thanks to his dedicated blog, Good Financial Cents. Over the years, Jeff expanded his reach and boosted his […]
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Lean Six Sigma For Lawyers — Ways To Identify Waste
Just about every industry leader in the world wants to make their company ‘lean’. It’s a buzzword that’s been said so often, the meaning of the word is often misconstrued. Couch critics say that’s it’s just doing more for less. However, our guest on The Rankings Podcast, Yehia Said, thinks […]
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Custom Attorney Phone Numbers — Why They’re Still A Powerful Tool
The legal industry has always had an affinity with custom phone numbers, and it’s clear to see why. Start humming the Cellino & Barnes theme song and you’ll realize you’ve got their number committed to memory. But in a world of SEO, PPC, and lawyers on Instagram, are custom phone […]
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Legal Directories: Best Lawyer Directories (2020 List)
Joining legal directories is one of the simplest and most effective ways for attorneys to grow their online presence while building links at the same time. Directories like Justia, FindLaw, and Avvo among others, can help law firms expand their visibility in search results pages, collaborate with other professionals, get […]
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LinkedIn For Lawyers — The Last Organic Social Network?
Sites like Facebook and Instagram have turned social media success into a pay-for-play situation. Although Instagram marketing can boost your firm’s visibility and brand awareness, the current economic climate means most attorneys are keeping an eye on their ad spend. Is LinkedIn the last platform where organic reach and content […]
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