Recent Posts On-Site SEOAll SEOLocal SEOLink BuildingNews & Awards

Onsite SEO for Lawyers: Website Hosting

What is it? Website hosting is the service used to store the files that make up a website.  Web hosts may also be domain name registrars that ensure an attorney’s domain name points at the files that make up their website.  Hosts also may provide services like database creation and management, server maintenance, and support. […]

All SEO, Hosting, On-Site SEO, SEO For Lawyers

Onsite SEO for Lawyers: 404 Error Pages

What are they? A 404 error page is a page that is returned when some other page is not available on a website.  404 is the error code interpreted by the browser.  Most websites have a default 404 error page template that is used yet it is common for most lawyers to not customize this […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Meta Descriptions Best Practices for Attorneys

What are meta descriptions? Meta descriptions are brief snippets of text that describe what a web page is about.  They are not seen on the page but they are seen by software programs like search bots and crawlers.  Meta descriptions are used to give users more information about a page in a summarized form before […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: User Experience for SEO

What is it? UX is shorthand for user experience or the experience that people have when using a website.  As it relates to SEO1, Google has placed a ton of emphasis on the practice.  They even made it a ranking factor for mobile2 in 2015.  Usability is important for SEO because the quality of a […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

On-Site SEO for Lawyers: Law Firm Bounce Rates & Avg. Time On Site Numbers

What are these metrics? Time on site refers to the length of time that a visitor spends on your website.  It can be calculated for a website as a whole which would include the time the visitor came to your site and the time they left regardless of how many pages they viewed (unless they […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

On-Site SEO for Lawyers: How to Fix Outbound Links on your Website

What are Broken Links? Broken links are just links that no longer work.  These could be links with a destination page that is no longer available, they could be misconfigured or there could be some other kind of technical issue.  Regardless of why the link isn’t working1, the thing to avoid with broken links is […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

On-Site SEO for Lawyers: 301 Redirects for Law Firm Websites

What are They? As it relates to websites, a redirect is simply sending visits from one page to some other page (either on the same domain or from one domain to another).  These traffic changes often go unnoticed by the user and virtually all websites have at least a couple redirects.  Redirects have codes to […]

All SEO, On-Site SEO, SEO For Lawyers

On-Site SEO for Lawyers: Title Tag Best Practices for Attorneys

What are title tags? Title tags (also called page titles or just titles) are the strings of text that label a web page.  You see them in browser tabs and they also show up in other places like search engine results pages and snippets automatically generated on social media websites.  Titles (when configured correctly) give […]

All SEO, On-Site SEO, SEO For Lawyers

On-Site SEO for Lawyers: Optimized Images for Law Firms

What is it? Image SEO1 or image optimization refers to the tasks performed on images that enables them to help a web page in ranking for a particular keyword phrase.  Image optimization is also related to the overall performance of a page in search in terms of its load time and overall weight. Elements of […]

All SEO, On-Site SEO, SEO For Lawyers

On-Site SEO for Lawyers: SEO Friendly URLs for Attorneys

What Are They? Let’s hit the acronyms first.  SEF stands for Search Engine Friendly and URL stands for Uniform Resource Locator.  A URL is the address where a page is found and making them SEF means making them easy for search engines to interpret.  Google has advanced a lot since its inception but the algorithm […]

All SEO, On-Site SEO, SEO For Lawyers

On-Site SEO for Lawyers: XML Sitemaps for Law Firms

What is A Sitemap? A site map is pretty much a compilation of URLs that are all listed out in web document.  They are typically written in a language called XML (exstensible markup language1).  Sitemaps that relate to search engines are not written for people to read but for search engines and other programs.  They […]

All SEO, On-Site SEO, SEO For Lawyers