Latest episode Episode 445

Chris Dreyer, Rankings.io
EP 421: Amanda Demanda on Branding | Lead Generation

June 17, 2026
Most firms misidentify the core Marketing ROI problem. They obsess over which channel generated a signed case while ignoring the financial metrics that determine whether[...]
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EPISODE 421 • April 23, 2026
Amanda Demanda
Amanda Demanda didn’t scale to $60M by chasing cheaper leads or short-term wins. She committed to branding early, built an intake experience that feels more...
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EPISODE 420 • April 22, 2026
Shawn Porat
Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing...
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EPISODE 419 • April 21, 2026
Michael Patrick Strauch
At a certain point, growth stops being a marketing problem and becomes a systems problem. In this episode, Michael Patrick Strauch walks through how firms...
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EPISODE 418 • April 16, 2026
Kyle Wright
You don’t have a lead problem—you have a leak problem. Kyle Wright thought his intake was solid—until he audited 800 calls and found missed opportunities...
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EPISODE 417 • April 15, 2026
Chris Dreyer
The firms scaling to eight figures aren’t working harder—they’re stacking leverage. In this solo episode, Chris Dreyer breaks down the four levers that separate firms...
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EPISODE 416 • April 14, 2026
Resh Jefferies
Resh Jefferies didn’t scale by outspending competitors—he scaled by out-connecting them. Starting with just a handful of cases and a shoestring budget, he built a...
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EPISODE 415 • April 9, 2026
Brian LaBovick
Legal work is commodifying faster than most firms realize. Brian LaBovick is building a firm that leans into that reality—using AI, systems, and data to...
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EPISODE 414 • April 8, 2026
Kat Taylor
Kat Taylor is Director of Link Building at Rankings.io. She’s an expert on how personal injury firms can boost visibility in AI search results using...
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EPISODE 413 • April 7, 2026
Anthony Bux
Buying leads isn’t the problem—buying them without the right system is. Anthony Bux breaks down what most firms get wrong about third-party lead generation, from...
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EPISODE 412 • April 2, 2026
Tim Semelroth
If your marketing feels inconsistent, the issue isn’t effort, it’s the system behind it. In this episode, Tim Semelroth shares how his firm turned LinkedIn...
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EPISODE 411 • April 1, 2026
Chris Dreyer
If scaling feels harder than it should, you’re missing the real bottleneck. In this solo episode, Chris Dreyer breaks down the “Dreyer Eights,” a PI-specific...
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EPISODE 410 • March 31, 2026
Tyson Mutrux
If your average case value stays flat, your growth stays limited no matter how much you spend on marketing. In this episode, Tyson Mutrux shares...
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