Joel Williams, Williams Elleby Howard & Easter
EP 422: Tim McKey on MSOs | Hyper-Growth
June 18, 2026
Many firm owners assume growth means entering larger markets, increasing marketing spend, and taking every case that comes through the door. But scaling a PI[...]
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EPISODE 422 • April 28, 2026
Tim McKey
The firms you compete against are getting faster, better funded, and more efficient. In this episode, Tim McKey explains how MSOs (Managed Service Organizations) are...
Amanda Demanda didn’t scale to $60M by chasing cheaper leads or short-term wins. She committed to branding early, built an intake experience that feels more...
Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing...
At a certain point, growth stops being a marketing problem and becomes a systems problem. In this episode, Michael Patrick Strauch walks through how firms...
You don’t have a lead problem—you have a leak problem. Kyle Wright thought his intake was solid—until he audited 800 calls and found missed opportunities...
The firms scaling to eight figures aren’t working harder—they’re stacking leverage. In this solo episode, Chris Dreyer breaks down the four levers that separate firms...
Resh Jefferies didn’t scale by outspending competitors—he scaled by out-connecting them. Starting with just a handful of cases and a shoestring budget, he built a...
Legal work is commodifying faster than most firms realize. Brian LaBovick is building a firm that leans into that reality—using AI, systems, and data to...
Kat Taylor is Director of Link Building at Rankings.io. She’s an expert on how personal injury firms can boost visibility in AI search results using...
Buying leads isn’t the problem—buying them without the right system is. Anthony Bux breaks down what most firms get wrong about third-party lead generation, from...
If your marketing feels inconsistent, the issue isn’t effort, it’s the system behind it. In this episode, Tim Semelroth shares how his firm turned LinkedIn...
If scaling feels harder than it should, you’re missing the real bottleneck. In this solo episode, Chris Dreyer breaks down the “Dreyer Eights,” a PI-specific...