Joel Williams, Williams Elleby Howard & Easter
EP 386: Brian Beckcom on Focus | High-Performance PI Firm

Most firms try to scale by doing more. Brian Beckcom scaled by doing less—on purpose. As founder of VB Attorneys, Brian Beckcom built his firm...

Most legacy firms protect what’s always worked. Jordan Lundy did the opposite. As a third-generation managing partner, Jordan treated a 70-year-old firm like a startup,...

Going from 40 people to 475 on a National PI Scale doesn’t happen by accident, and it doesn’t happen by doing more of the same....

Most firms think growth means more cases, more markets, more chaos. Trey Harrell proved the opposite. After opening his firm in 2020 with $10K in...

Most personal injury firms aren’t losing because performance marketing stopped working — they’re losing because they’re still judging results using rules that no longer apply....

What works at $500K breaks at $5M. Once budgets grow, ad spend stops behaving the way you expect, and that’s where most firms start losing...

As search visibility shifts from traditional search to AI-driven answers, many firms are still optimizing for a world that’s already changing. Recorded live at PIMCON...

Morris Bart didn’t just witness the rise of modern personal injury marketing — he lived it in real time. From becoming one of the first...

Monty L. Cain is the owner and managing attorney at Cain Law Injury Attorneys, based in Oklahoma City. With nearly 30 years of trial experience,...

Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With...

David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years...

Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case...