Latest episode Episode 445

Chris Dreyer, Rankings.io
EP 445: Chris Dreyer on Data Tracking | Marketing ROI

June 17, 2026
Most firms misidentify the core Marketing ROI problem. They obsess over which channel generated a signed case while ignoring the financial metrics that determine whether[...]
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EPISODE 445 • June 17, 2026
Chris Dreyer, Rankings.io
Most firms misidentify the core Marketing ROI problem. They obsess over which channel generated a signed case while ignoring the financial metrics that determine whether...
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EPISODE 444 • June 16, 2026
Jeff Zigman, TRUEclaims
Property damage might be the most overlooked growth lever in personal injury law. While many firms ignore it because the margins seem smaller than bodily...
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EPISODE 443 • June 11, 2026
Digger Earles
Other firms use AI tools. Digger Earles hired the person building them. As founding partner at Laborde Earles Injury Lawyers, Digger has helped grow one...
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EPISODE 442 • June 10, 2026
Chris Dreyer
Every PI firm wants bigger cases. Few are willing to do what it takes to earn them. In this solo episode, Chris Dreyer breaks down...
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EPISODE 441 • June 9, 2026
Lillian Sedaghat
California PI is brutal. High acquisition costs, massive competitors, and firms spending millions every month make it one of the hardest markets in the country...
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EPISODE 440 • June 4, 2026
Steven Leibel
Steven Leibel has spent decades building something AI, billboards, and private equity can’t replicate: deep trust inside his community and a reputation for actually taking...
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EPISODE 439 • June 3, 2026
Chris Dreyer
You see the same firms everywhere in your city. They rent the billboards, dominate the map pack, and seem to land every high-value case that...
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EPISODE 438 • June 2, 2026
Carol-Lynn Roman
Roman Austin Car Accident and Personal Injury Lawyers didn’t hit the Inc. 5000 by running a traditional PI firm. They rebuilt the entire operation around...
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EPISODE 437 • May 29, 2026
Dan Morgan
What does “scale” actually look like inside the largest plaintiff firm in America? Dan Morgan joins Chris Dreyer to unpack the operational realities behind Morgan...
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EPISODE 436 • May 28, 2026
Kila Baldwin
Most lawyers would’ve passed on the Honda case. Illegal bike. Bad facts. Client at fault. Kila Baldwin saw an eight-figure product liability case hiding underneath...
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EPISODE 435 • May 27, 2026
Chris Dreyer
EOS gives you structure. It doesn’t give you scale. As your firm grows, the gaps become obvious: no real strategy layer, no capital planning, and...
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EPISODE 434 • May 26, 2026
Arash Khorsandi
A $41M verdict doesn’t happen without a system built to support it. Arash Khorsandi has built a firm designed for scale and pressure—where  he intentionally...
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