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What would it mean for your business to get next to the top 100 people who were most receptive to your brand? Imagine that you are able to channel all of your marketing and sales resources directly at this niche, extremely relevant audience. Once you learn how to get referrals […]

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Search Engine Optimization (SEO) can be broken into two distinct types: On-site SEO and Off-site SEO. These two types of SEO, or “buckets”, are both important to ranking on Google (and other search engines), but you may be wondering where it’s best to spend your time. Don’t worry — in […]

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Content marketing has long been praised as the Holy Grail of marketing tactics. Giants like Microsoft, Slack, and Amazon rely on this channel to turn their businesses into the powerhouses they are, purely because it is one of the best ways to promote your business—and turn the people reading your […]

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One of the challenges of successfully running a business is paying attention to the metrics that matter the most. I think a lot of business owners are drawn to lagging indicators. These are representations of the results of your actions and arrive on your desk after the fact (hence, the […]

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Social media for lawyers can be a challenging but rewarding marketing channel to navigate. After all, how does a law practice balance marketing their brand with the sensitive nature of their clients’ cases? What networks are the best ones to use? How does a firm get actual leads from social […]

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Personal injury lawyer marketing is a cutthroat and complicated business. Everyone is looking for an edge in how to get personal injury clients. Through our experience working with numerous PI firms (we specialize in personal injury lawyer SEO), we have compiled a list of 28 tactics that we’ve seen utilized […]

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