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It’s a simple fact that not every client who knocks on your door (figuratively speaking, most of the time) is a viable one. To maintain your integrity, you have to refuse some of them. Those reasons are varied: sometimes they don’t have the budget. Others, their goals don’t align with […]

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Here’s the deal: Contrary to popular belief, cold email isn’t dead.  “But I’ve tried cold email to get new clients – it just doesn’t work! Nobody opens my emails, much less replies to them… I’ve given up on cold email.” I used to be in the same position as you. […]

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Finding the right clients and generating qualified leads for your practice requires the use of strategically developed marketing efforts and lead generation tools.  Legal marketing blogs are an effective tool for helping lawyers get fresh ideas and new perspectives on marketing and running their law firms. Following legal marketing blogs […]

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Why is content marketing important? Because it gives depth to your company, content offers something people can connect with. Content marketing is how your story gets told, how you create your own narrative, and how you build a brand, leading to a loyal following of connected buyers, customers, and brand […]

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A survey performed by Attorney at Work found that 25% of lawyers use Instagram regularly for marketing. Aside from that data, formal research on law firm use of Instagram is not readily available. So we wanted to figure out how attorneys are using the platform to build their brands and […]

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What would it mean for your business to get next to the top 100 people who were most receptive to your brand? Imagine that you are able to channel all of your marketing and sales resources directly at this niche, extremely relevant audience. Once you learn how to get referrals […]

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