Download the full case study
Get the PDF version. No email required.
Results that speak for themselves
Key Stats & Results
+1,389% Instagram reach per post vs. benchmark
+163% Instagram engagement volume vs. benchmark
Behind the transformation
How a Personal Injury Law Firm Grew Instagram Reach by 1,389% in One Month
When this personal injury law firm stopped blending in and started leading with content that made people stop scrolling, the algorithm took notice. By combining hook-first video formats, real-world legal scenarios, and platform-specific execution, Rankings.io transformed a near-dormant Instagram presence into a reach machine; in just 30 days.
“The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals.”
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos
FROM CHALLANGES TO SUCCESS
How the Firm Started: The Challenge
When this personal injury law firm partnered with Rankings.io, their social media presence was largely inactive: pages existed, but content was infrequent, inconsistent, and failed to reach audiences beyond their immediate follower base.
The firm had made early attempts at organic social content, but without a defined strategy or execution framework, posts generated minimal reach and even less engagement. The firm wrote generic content that attracted a small audience and created no system to drive discovery or growth.
Meanwhile, the competitive landscape for personal injury firms on social media intensified. Larger firms with dedicated marketing teams built brand awareness and trust through regular, high-quality content. Standing out required more than just showing up. It required a strategy built on what actually drives performance.
The firm needed a partner who understood both the legal industry and the mechanics of organic social growth. It was time to hand the problem to a specialist.
How We Did It: The Strategy
After a thorough audit of historical performance, the Rankings.io team identified the firm's social challenges as execution and packaging issues. Content lacked the structure needed to generate reach beyond the existing audience.
We built the strategy around a single goal: Create content for lawyers that earns distribution, captures attention immediately, delivers a compelling real-world scenario, and gives the algorithm a reason to show it to new audiences.
1. Benchmark Analysis & Content Audit
Rankings.io established a 90-day performance baseline (October–December 2025) covering Instagram and Facebook, using average reach, engagement volume, and engagement rate per post. This created a stable foundation to measure the impact of every strategic decision made going forward.
2. Hook-First Content Framework
The team identified that the highest-performing content in the legal niche shared a common pattern: strong visual hooks paired with real-world legal scenarios that sparked curiosity. We structured every content brief to lead with an immediately compelling question or visual before introducing any educational or brand messaging.
3. Real-World Scenario Content Production
We developed content around relatable legal situations — scenarios that make a viewer stop scrolling because they genuinely wonder what the answer is. Topics like liability in everyday accidents and consumer rights created natural curiosity loops that drove watch time, shares, and saves.
4. Platform-Specific Format Optimization
Rankings prioritized Reels on Instagram, content with an emphasis on pacing, visual contrast, and text-on-screen clarity to maximize watch-through rate. We reviewed Facebook content for shareability, with a focus on making posts more relatable and accessible to broader audiences beyond the firm's existing followers.
5. Performance Monitoring & Iteration
We tracked each post against benchmark averages in real time. Rankings analyzed high-performing content for what drove reach: visual hook strength, topic relatability, and format. We fed that information directly into subsequent content planning. We audited low-performing posts for packaging issues, not just topic relevance.
Before & After
In just the first month under the new strategy, organic social performance increased dramatically, driven primarily by Instagram, where a single piece of content reached over 10,000 users and generated 155 engagements.
Initial results (within 30 days):
- +1,389% Instagram reach per post — from an average of 88 to 1,311 per post
- +163% Instagram engagement volume — from 9 to 24 engagements per post
- 10,066 reach on the top-performing post — over 100x the benchmark average
- 155 engagements on the top post — 17x the benchmark average
- Facebook engagement rate held stable at 5.0% vs. the 4.98% benchmark
The results validate the strategic approach: High-impact content that earns algorithmic distribution drives reach expansion on Instagram, while Facebook engagement quality remains strong and is positioned for distribution growth in the next phase.
Key Wins
- +1,389% Instagram reach per post in the first month of strategy execution
- +163% Instagram engagement volume — total interactions increased despite reach expanding beyond the core audience
- 10,066 peak reach on a single Instagram post — 11,343% above the benchmark average
- Facebook engagement rate remained stable (+0.61%) — confirming content quality, with distribution as the primary opportunity
- Audience discovery accelerated — new users engaging with content at scale for the first time
- Clear content performance framework established — high-impact visuals + real-world relatability = exponential reach
Ready to Grow Your Firm?
This case study shows what a focused organic social media strategy can achieve in its very first month, even starting from near-zero visibility. The results will compound from here.
At Rankings.io, we specialize exclusively in marketing for law firms. Whether you're starting from scratch or looking to scale an existing presence, we bring the strategy, execution, and expertise to turn organic social into a meaningful case source.
You can build the best legal team in the city, but if no one sees you, they'll call someone else. Let's fix that.
"The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals."
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos