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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)

Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)

December 20, 2024
Jason Lazarus and Brian Adair reveal why specialized experts save time and money - transforming client satisfaction and driving better reviews.
Listen now
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Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)
2024-12-20

Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)

Jason Lazarus and Brian Adair reveal why specialized experts save time and money - transforming client satisfaction and driving better reviews.
Listen now
299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network
2024-12-17

299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network

Matt Thielen discovered that even successful firms left significant money on the table by mishandling out-of-jurisdiction leads and referrals. He reveals how modern technology is transforming traditional referral networks from an administrative burden into a thriving revenue stream, making it possible for firms to monetize every lead that comes through their door.
Listen now
300th Episode Special: The Gift of Dan Morgan’s Keynote Speech, Live from PIMCON
2024-12-17

300th Episode Special: The Gift of Dan Morgan’s Keynote Speech, Live from PIMCON

When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from PIMCON.
Listen now
Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin
2024-12-16

Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin

Sonya Palmer, VP of Operations & host of LawHer podcast, reveals how to attract, hire, and retain top talent. Join Sonya and Steve Fritzen as they break down the systems that scale elite law firms in this special bonus episode.
Listen now
297. How Kurtz Riley 10x’d Their Caseload in Year One
2024-12-12

297. How Kurtz Riley 10x’d Their Caseload in Year One

Austin Kurtz, co-founder of Kurtz Riley, reveals how they built an elite referral network and leveraged AI-powered systems to handle explosive caseloads while maintaining quality
Listen now
296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones
2024-12-10

296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones

Sasha Berson reveals how to hit the milestones that will help your firm scale from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI.
Listen now
295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar
2024-12-05

295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar

The legal industry is dominated by aggressive advertising and hard sells. But what if the key to standing out is to stop selling altogether? Ryan Stygar reveals how he built a seven-figure following by educating and entertaining his audience.
Listen now
294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases
2024-12-03

294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases

Mike Perez, founder of iLawyer Marketing, shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.
Listen now
293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine
2024-11-28

293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse, converting at elite levels.
Listen now
292. End The Intake Leak: Convert More Cases Without Spending More on Marketing
2024-11-26

292. End The Intake Leak: Convert More Cases Without Spending More on Marketing

Yani Smith, legal intake expert, reveals where most firms are leaking cases and exactly how to fix them. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call.
Listen now
291. Engineering Your Legal Legacy: How Creative Minds Become Legendary
2024-11-21

291. Engineering Your Legal Legacy: How Creative Minds Become Legendary

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.
Listen now
290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans
2024-11-19

290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans

Jason Hennessey, CEO of Hennessey Digital, discusses cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.
Listen now
289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale
2024-11-14

289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.
Listen now
288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom
2024-11-12

288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts.
Listen now
287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire
2024-11-07

287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.
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