Billboards live or die by strategic placement and punchy creative. In this episode of Personal Injury Mastermind, Sarah Parisi delivers a masterclass on outdoor advertising. From color psychology to negotiation tactics, she unpacks how savvy PI attorneys maximize their roadside presence without falling into common traps. Whether you're investing in your first board or optimizing a multi-market strategy, this episode cuts through the noise with actionable insights from legal marketing's outdoor advertising expert.
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We discuss:
- Why most attorneys waste money by putting too many words on their billboards
- How to negotiate premium placements without overpaying
- Why digital boards rarely deliver the value they promise
- The strategic advantage of right-hand reads over left-hand placements
- Creating billboards that generate free publicity and community buzz
- When to rotate creative (and when consistency builds greater recognition)
- Smart alternatives to generic 800-numbers for better attribution
- Using demographic heat mapping to place boards where your clients actually drive
Guest Details
Sarah Parisi is the VP of Media here at Rankings. She’s an expert specializing in traditional advertising for personal injury law firms. Her strategic approach to outdoor advertising helps attorneys maximize their outdoor advertising ROI across multiple markets.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
