Josh Schmerling didn’t wait for the market to catch up. He built his own solution. When demand letters started slowing his firm’s growth, he co-founded LawPro.ai, turning a bottleneck into an AI-powered advantage.
In this episode of Personal Injury Mastermind, Josh shares how his passion for helping 10,000 injured clients forced him to think bigger about marketing, technology, and innovation.
From marketing strategies that attract clients to AI tools that free up staff, Josh’s story is a must-listen for any lawyer serious about scaling smarter.
Josh also shares the vision behind LawPro.ai, the marketing tactics that supercharged his growth, and the mindset shifts that helped him—and his team—achieve more than he ever thought possible.
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In this episode, we break down:
- How to identify the bottlenecks that are quietly slowing your growth
- The power of building your own solutions—and how to know when it’s time
- Why AI isn’t just hype—it’s the key to freeing your team for higher-value work
- Marketing strategies that actually convert, even in a crowded field
Guest Details
Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case summaries for personal injury law firms nationwide.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
