Most law firms think marketing is the key to growth, but Ben Leader discovered that the real problem often hides in plain sight. As managing partner of Elrod Pope Law Firm, Ben recognized that his intake process was quietly costing the firm cases and revenue every single day. By focusing on intake, he dramatically increased signed cases from 150 to over 700 per year.
In this episode of PIM, Ben shares the truth about hidden bottlenecks, the importance of auditing your intake process, and why even the best marketing can’t overcome a broken intake system. From his journey in optimizing intake calls to building an accountable team, Ben’s story offers a blueprint for transforming your law firm from the inside out.
Ben opens up about the intake mistakes that nearly cost his firm serious growth, his switch to Lead Docket, and how building a solid intake system turned intake from a liability into a growth driver.
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In this episode, we break down:
- Why your marketing might not be failing—you might just have an intake problem you don’t know about.
How to uncover hidden intake issues. - Where to invest in intake for the best ROI.
- How more calls can double your signed cases.
Guest Details
Ben Leader is the managing partner at Elrod Pope Law Firm, where he helped transform intake from a neglected process into a competitive advantage.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
