Michael Mogill doesn’t believe in small wins. As the founder of Crisp, he’s helped more than 1,000 law firms each grow by $1M or more. For most, that would be enough. For Mogill, it was just the warm-up.
In this episode of PIM, he shares what it really takes to build a law firm that stands out, scales up, and attracts top-tier trial talent. From leveraging brand to dominate streaming TV to the hardest part of hiring A-players, this conversation is a masterclass in bold, strategic growth.
And it’s not just theory—Mogill shares what broke his business, why he came back after walking away, and how discomfort drives everything.
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In this episode, we break down:
- Why scaling to 9 figures means burning down what already works
- The difference between hiring support and recruiting killers
- How brand powers long-term case volume and elite team building
- Why Crisp invests in streaming media—and why it’s outperforming traditional ads
- The daily discipline Mogill uses to stay sharp (yes, it includes Call of Duty and cold plunges)
Guest Details
Michael Mogill is the founder and CEO of Crisp. He’s the bestselling author of The Game-Changing Attorney and Unreasonable, and the host of The Game Changing Attorney Podcast.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
