From installing EOS to building an executive team of six (including two CMOs), Craig Goldenfarb made the leap from litigator to visionary—and never looked back. The data drives every decision.
In this episode of PIM, Craig breaks down how he scaled Gold Law into a multi-eight-figure firm, why he built a KPI dashboard before hiring a CFO, and how culture—not compensation—became his greatest retention tool.
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In this episode, we break down:
- How Craig replaced himself as a litigator and stepped fully into the CEO role
- The modified EOS structure that helped his firm scale
- Why “Choose the Twos” became a Florida marketing phenomenon
- How Goldlaw's culture team gamifies the workplace to retain top talent
- The 7 Figure Attorney Summit and how you can attend in 2025
Guest Details
Craig Goldenfarb is the founder and CEO of Goldlaw, a Florida-based personal injury powerhouse with offices in West Palm Beach and Port St. Lucie. A former trial lawyer, Craig now leads a team of 12 attorneys and 75+ staff. He’s a pioneer in AED litigation, founder of Heart of the Game (HOTG), and creator of the 7 Figure Attorney Summit.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
