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Attract the best cases. Fast or high-value.

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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

339. BONUS: How to Leverage AI and Score More Signed Cases: Webinar Replay w/ Kat Taylor

339. BONUS: How to Leverage AI and Score More Signed Cases: Webinar Replay w/ Kat Taylor

July 21, 2025
From Link Building to LLMs, 13 Tactics to Boost Your Firm’s Visibility in AI Search
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277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah
2024-09-10

277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah

Over the past 23 years, traditional marketing has laid the groundwork for Alex's national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation.
Listen now
276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony
2024-09-05

276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony

Learn how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. Michael challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency.
Listen now
275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda
2024-09-03

275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda

By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore.
Listen now
 274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients
2024-08-29

274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients

Greg explains why avoiding splashing settlement numbers might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for future proofing your firm.
Listen now
273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder
2024-08-27

273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder

Consistently project your values and skills in every interaction, create a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition.
Listen now
272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative
2024-08-22

272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative

Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.
Listen now
271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas
2024-08-20

271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas

Law Tigers is turning traditional outreach on its head - this is your chance to learn from the GOAT of grassroots marketing himself.
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270. Frank Azar, Franklin D. Azar & Associates  — From TV to Trials: Commanding Premium Settlements in PI
2024-08-15

270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI

No BS insights from Colorado's largest PI attorney — Frank "The Strong Arm" Azar. Three decades of experience from the marketing genius with the trial experience to back it up and get the most value for each of his clients.
Listen now
269. Gold Medal Moments — GOAT of Networking: Bob Simon
2024-08-13

269. Gold Medal Moments — GOAT of Networking: Bob Simon

Bob's creating a new breed of lawyer ready to take on any case, in any courtroom, at any time. Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms.
Listen now
268. David Arato, Lexicon Legal Content  — Content that Converts: Crafting Legal Content That Actually Ranks in 2024
2024-08-08

268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024

Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it.
Listen now
267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel
2024-08-06

267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel

To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel show you how.
Listen now
266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value
2024-08-01

266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value

You don't need to be based in a big city to deliver big results. Lean how to dominate markets of any size.
Listen now
265. Gold Medal Moments — PIMCON Keynote Speaker: Daniel Morgan
2024-07-30

265. Gold Medal Moments — PIMCON Keynote Speaker: Daniel Morgan

Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition.
Listen now
264. Ryan Anderson, FileVine — From Chaos to Clarity: Tech-Powered Case Management and Unified Communication
2024-07-25

264. Ryan Anderson, FileVine — From Chaos to Clarity: Tech-Powered Case Management and Unified Communication

Learn how AI can transform your practice. From automated demand letters to streamlined legal research, we explore cutting-edge tools that are redefining efficiency in the legal world.
Listen now
263. Gold Medal Moments — GOAT of Top of Funnel Marketing: James Helm
2024-07-23

263. Gold Medal Moments — GOAT of Top of Funnel Marketing: James Helm

Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm.
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