Rankings.io Logo Manticore Blue
Who we are
What we do
Marketing Services for Lawyers
SEO

Rank 1st on Google. Get leads guaranteed.

Google Ads (PPC & LSA)

Capture demand with the highest intent.

Website Design

Optimized for search & conversions.

Marketing Services by Practice Area
Personal Injury

Pre-lit or litigation-focused marketing.

Criminal Defense & DUI

Streamline your lead flow.

Family Law & Divorce

Attract the best cases. Fast or high-value.

Immigration

National & multi-lingual SEO.

Employment Law

Employer or employee-focused marketing.

Bankruptcy

Get consistent chapter 7 leads.

Estate & Probate

Get the constant stream of clients you need.

General Legal

Premium law firm marketing.

ResultsPortfolio
Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

See all articles
PIMCon
Let’s talk
All Episodes
Category

292. End The Intake Leak: Convert More Cases Without Spending More on Marketing

Published on
November 26, 2024
Podcast Host
Chris Dreyer
Rankings.io
Share this episode
Copy URL To Clipboard
Twitter icon
Facebook icon
Subscribe to PIM
Apple Podcasts
Spotify Podcasts
Google Podcasts
Stitcher Radio Podcasts

Stop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

Your marketing budget means nothing if your intake system is broken. In this episode od Personal Injury Mastermind, Yani Smith exposes why PI firms spending millions on advertising are still losing cases to competitors. Learn the exact systems, tech stack, and team structure needed to transform your intake from a cost center into a profit machine. From scaling your team to managing referral partners, this is the playbook most firms wish they had years ago.

We discuss:

  • Building the right intake team structure (from 20 to 200+ cases)
  • Essential KPIs for measuring intake performance
  • Modern tech stack requirements for PI firms
  • Quality control systems that work for both in-house and remote teams
  • Referral partner management and tracking
  • Data-driven strategies for improving conversion rates

Guest Details

Yani Smith is the Founder & CEO of Legal Intake Pros, launched in 2023. Previously, she spent a decade optimizing intake systems for PI firms, including her role at Steinberg Law Firm where she tripled the intake department size. Her expertise in conversion optimization and business intelligence has led to the implementation of cutting-edge intake management software, refined training protocols, and robust quality control systems. At Legal Marketing Company, her clients typically see a 2.5X increase in cases within their first year.

  • Legal Intake Pros: Website, Website, Instagram ‍
  • Yani Smith: LinkedIn

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

  • Rankings: Website, Instagram, Twitter
  • Chris Dreyer: Website, Instagram
  • Newsletters: The Dreyer Sheet 
  • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
  • Work with Rankings: Connect

Additional Episodes You Might Enjoy

  • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
  • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
  • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
  • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
  • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
  • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
  • 96. Brian Dean, Backlinko — Becoming a Linkable Source
  • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
  • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

‍

Transcript

Expand Transcript

Get the latest PIM episodes delivered straight to your inbox.

By clicking Subscribe you're confirming that you agree with our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Personal Injury Mastermind Podcast

Related Episodes

New episodes every week on Thursday.

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

Listen now

325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals

Listen now

324. Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025

Listen now

323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

Listen now

322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP

Listen now

321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall

Listen now

You’ll know if we’re a fit after just one call

Let’s talk
Rankings
  • Home
  • About
  • Contact
  • Case Studies
  • Design Portfolio
  • Blog
  • Press Page
Who we serve
  • Personal Injury Lawyers
  • Criminal Defense Lawyers
  • Family Law Attorneys
  • Immigration Lawyers
  • Employment Lawyers
  • Bankruptcy Lawyers
  • Estate & Probate Lawyers
Services
  • Law Firm SEO
  • PPC for Lawyers
  • Local Service Ads for Lawyers
  • Law Firm Website Design
  • Social Media Marketing for Lawyers
  • Mass Torts Marketing
  • All Services
Resources
  • SEO for Lawyers Guide
  • Personal Injury Lawyer Marketing
  • PIM Podcast
  • LawHer Podcast
  • SEO Data Studies
  • Manticore Application
  • Law Firm Marketing Hub
  • Law Firm Marketing Blog
  • Lawyer Websites Gallery
LinkedIn icon
Facebook icon
Instagram icon
YouTube icon
Rankings.io @ 2024
SitemapPrivacy Policy