Criminal Defense Marketing That Wins More Cases
Connect every channel defendants use to find a lawyer into one system built to bring your firm more cases.
- Legal marketing has been our only focus since 2013, with nine straight years on the Inc. 5000 and national press coverage.
- Clients grow qualified case inquiries up to 400% and signed cases up to 300% a month.
- Month-to-month, no long-term contracts, and you own everything we build.
Start with a complimentary growth audit. No contract, no obligation.
Criminal defense marketing helps a criminal defense firm win more cases by combining SEO, paid ads, local listings, reputation management, and AI search so they work as one system. It puts the firm in front of defendants the moment they search for an attorney and turns urgent attention into signed cases.
FEATURED IN TRUSTED PUBLICATIONS
Earned recognition
CLIENT RESULTS
Proof Over Promises
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What We Do
Search Engine Optimization (SEO)
Rank at the top of Google for the high-value searches that drive your best injury and complex legal cases.
Google Search Ads
Capture high-intent searches with tightly targeted Google Ads that drive more qualified calls and form submissions to your firm.
Paid Social
Use targeted Meta campaigns to turn attention into consultations for motor-vehicle, serious injury, and other high-value matters.
Modern Search
Modern Search is the connected ecosystem of channels that shapes how prospective clients discover, evaluate, and choose your firm. By aligning SEO, AI search, paid media, local visibility, and your website, it turns scattered tactics into one unified growth engine.
Modern Search connects SEO, AI search, paid media, and local visibility into one engine that shapes how clients discover, evaluate, and choose your firm.
AI Search (AIO)
Structure your site and content so AI-powered search experiences surface your firm as the trusted, recommended answer.
Local Services Ads (LSA)
Dominate Google's pay-per-lead LSAs so your firm appears first when prospects are ready to hire now.
Website Design
Launch a fast, conversion-focused WordPress site built to support search dominance and turn visitors into signed clients.
How digital marketing for criminal defense attorneys works
A defense case starts fast. Someone gets arrested at 2 a.m., searches from their phone, and retains whoever they trust within hours. The whole program is built around that window.
Reputation management that wins the hire
Before anyone calls, they read your reviews. We build the volume, ratings, and responses that make your firm the clear choice for someone deciding under stress.
Campaigns for every case type
The program covers the full defense practice: DUI and DWI, assault, drug crimes, domestic violence, theft, federal and white-collar work, and expungement. Each gets its own pages and targeting, so every search lands in the right place.
WHY CHOOSE US
Why choose our criminal defense marketing agency
Rankings.io is founder-led, so every decision serves your firm, not an investor's return. The specialists on your account work in legal marketing and nothing else, 95% of them in-house. We measure the work in signed cases and cost per case, not clicks and impressions, and the engagement stays month-to-month. We grow criminal defense firms with Modern Search, the full marketing service we run for law firms.
OWN WHAT YOU BUILD
Escape the platforms other agencies locked you into
We move you onto a WordPress site you own outright. No platform lock-in, no leverage over you at renewal. Every asset we build, including your site, your content, and your data, belongs to your firm.
What to expect from your first conversation with Rankings.io
STEP
01
Find out exactly why competitors take your top cases. We analyze your digital presence, intake, and local market to uncover the specific gaps costing you signed cases right now.
STEP
02
Leave with a personalized law firm marketing action plan. Know the 2-3 priorities that will move the needle for your firm's practice areas and market, actionable on day one.
STEP
03
From SEO and AI search optimization to content, LSAs, and paid support, we provide a full range of law firm marketing services.
“Running a successful business comes down to leads. You can be the best lawyer in the world, but if no one hires you, you go out of business.”
— Chris Dreyer, Founder and CEO of Rankings.io
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Frequently asked questions.
What is the best criminal defense marketing agency?
The one that works only with law firms, proves its results, keeps you compliant with bar advertising rules, and lets you own everything it builds. Rankings.io has focused on legal marketing for 13 years, with results across hundreds of firms, criminal defense among them, and a 4.9 rating from clients.
How much does criminal defense marketing cost?
It depends on your market, your case types, and the channels you run. Rather than quote a generic number, we build pricing around your goals in the discovery call, with no long-term contracts.
What marketing channels work best for criminal defense firms?
The strongest criminal defense firms run several channels together: Google Ads and Local Service Ads for the cases that cannot wait, SEO for durable high-intent visibility, reputation management to win the comparison, and AI search for how defendants look now. The right mix depends on your market and budget, which we map in the audit.
Is SEO or PPC better for criminal defense lawyers?
Both, and they work best together. Google Ads and Local Service Ads capture urgent cases the moment someone is charged, while your SEO compounds into a durable source of signed cases that does not reset when you pause spend. We run your SEO for criminal defense lawyers and paid channels as one program.
How do I market my criminal defense firm?
Start where your best cases come from, then connect the ways defendants find a lawyer: paid ads, the map pack, organic search, reputation, and AI assistants. The firms that win treat these as one program, not separate efforts. Our audit shows you which to prioritize first.
How do I choose a criminal defense marketing agency?
Treat the first call as the test. Find out who does the work in-house and who resells it to subcontractors. Ask to see a live reporting dashboard, not a monthly PDF, and how they connect spend to signed cases. Then check whether they take competing criminal defense firms in your market. The answers tell you more than any pitch deck.
Get to Know the Founder and CEO
Chris Dreyer built Rankings.io on a simple belief: elite law firms should own their markets and win better cases. That independent, founder owned and led vision has driven nine straight years on the Inc. 5000.
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