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Results that speak for themselves
Key Stats & Results
Over 1 million Google Search impressions across the launch window
Zero ranking loss through a complete site migration
Behind the transformation
How a Personal Injury Law Firm Rebuilt Its Website With Zero Ranking Loss
When this statewide personal injury firm needed a new website, the biggest risk was losing the rankings it had already earned. Rankings.io rebuilt the site on the Rankings theme, siloed the practice pages by location and handled the migration carefully. The result was a faster, better-structured site that kept every ranking and passed 1 million search impressions after launch.
“The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals.”
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos
FROM CHALLANGES TO SUCCESS
How the Firm Started: The Challenge
This statewide personal injury firm came to Rankings.io for a full website rebuild. For a firm that depends on organic search for cases, the greatest risk in any migration is simple: losing the rankings and visibility it has already earned. A carelessly handled migration can erase months or years of SEO progress even if the new site looks better.
The firm served two major metro markets, Oklahoma City and Tulsa, while also competing for statewide searches. The new site needed to do three things at once: modernize the design and content experience, preserve every bit of existing ranking equity, and position the firm for the next era of search, where AI answer engines read and cite content alongside Google.
How We Did It: The Strategy
From the start, the Rankings.io team treated the rebuild as a migration risk as much as a design project. The firm already had valuable rankings in Oklahoma City, Tulsa and statewide search, and a new site couldn’t put that equity at risk.
We built the strategy around a single goal: Launch a modern law firm website that keeps every ranking the firm has earned, serves both local and statewide searches, and is structured so that both Google and AI answer engines can easily read, trust and cite it.
1. Rebuilt on the Rankings Theme
We built the new site on the Rankings theme, with clean H1s, structured schema, FAQs, internal linking, and location-siloed practice pages for Oklahoma City and Tulsa. This gave the site a technically sound, search-ready foundation from day one.
2. Designed Layouts for Long-Form Content and AI
We built page layouts for long-form content, with dynamic FAQs and a clickable table of contents. This helps human readers navigate quickly and gives AI crawlers clear, well-structured content they can read and cite.
3. Protected Existing Rankings Through the Migration
We safeguarded the firm's hard-won rankings by keeping the homepage's statewide target, delaying URL changes until indexing settled, and closely monitoring Search Console and Core Web Vitals after launch. This disciplined approach let the new site go live without the ranking drop that so often follows a rebuild.
4. Paired the Launch With an AI Visibility Plan
Alongside the launch, we rolled out an AI visibility plan covering schema, consistent entity data, high-DR legal backlinks, and reviews across multiple platforms. This positioned the firm so that people could find it not only in Google but across AI answer engines.
Before & After
After the late-July relaunch, Google responded quickly and positively. Search impressions climbed steadily in the weeks that followed, and the firm's rankings held firm through the migration rather than dropping, exactly the outcome a careful rebuild should deliver.
Results after launch:
- Over 1 million Google Search impressions across the launch window
- A clear upward trend in impressions beginning right at launch, visible as a distinct inflection point in Search Console
- Zero ranking loss through a complete site rebuild and migration
- 2,000+ search clicks and a 14.6 average position across the period
- A faster, better-structured site engineered to earn visibility in both traditional and AI search
Key Wins
- Over 1 million search impressions across the launch window
- Zero ranking loss through a full site migration
- Impressions trending upward immediately after launch
- Location-siloed practice pages for Oklahoma City and Tulsa, with a protected statewide homepage target
- A site built for both readers and AI answer engines, backed by a dedicated AI visibility plan
Ready to Grow Your Firm?
This case study shows what a website rebuild should look like: a modern, faster site that protects your rankings instead of risking them, and sets visibility on an upward path from the day it launches.
At Rankings.io, we specialize exclusively in Modern Search for lawyers. We rebuild law firm websites on a proven, search-ready foundation, safeguard the rankings you already have, and position your firm so that people can find you both in Google and AI answer engines.
You can be the best lawyer in the world, but if a new website costs you your rankings, your leads go elsewhere. We make sure that never happens.
"The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals."
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos