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Results that speak for themselves
Key Stats & Results
+257%
Instagram reach per post vs. benchmark
+657%
LinkedIn engagement per post vs. benchmark
Behind the transformation
How a PI Law Firm Grew LinkedIn Engagement by 657%
When this personal injury law firm stopped posting and started strategizing, every channel moved. By leading with story-driven content, platform-specific execution, and hook-first creative, Rankings.io turned a flat social presence into consistent, multi-channel growth in just 30 days.
“The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals.”
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos
FROM CHALLANGES TO SUCCESS
How We Started: The Challenge
When this personal injury law firm partnered with Rankings.io, it regularly posted to social media, but the posts underperformed.
The firm published content across Instagram, Facebook, and LinkedIn, but without a defined strategy, posts failed to consistently reach new audiences or generate meaningful engagement.
Historical data from the 90-day benchmark period (August–October 2025) revealed a clear pattern: Instagram averaged just 119 reach per post, LinkedIn averaged only 1.85 engagements per post, and Facebook engagement quality, while showing some bright spots, lacked consistency. The firm found a static audience, and no single channel drove discovery or growth.
The firm operated in a competitive legal market that requires building visibility and trust long before a potential client ever picks up the phone. Without a social presence that reached beyond existing followers, the firm was invisible to the audiences most likely to need their services.
It was time to bring in a specialist.
How We Did It: The Strategy
Rankings.io began with a thorough audit of three months of historical performance data across all three channels.
We made a consistent diagnosis: Content existed, but it lacked the strategic structure needed to earn reach, drive interaction, or build audience momentum.
We built a strategy around a single principle: Relatable, story-driven content consistently outperforms informational posts. We briefed, produced, and distributed every piece of content with that finding at its core.
1. Benchmark Analysis Across All Three Channels
Rankings.io established a 90-day performance baseline using August–October 2025 data across Instagram, Facebook, and LinkedIn. This created a consistent foundation to measure true impact, separating seasonal variance from genuine strategic gains.
2. Story-Driven Content Framework
We restructured content briefs around real-world scenarios and relatable experiences. Rather than leading with legal information, Rankings.io designed every post to connect with an audience situation first, then brought in the legal angle. This approach consistently drove both reach and engagement across all channels.
3. Platform-Specific Execution
Each channel received a tailored content approach. We optimized Instagram for Reels with strong visual hooks and real-world legal scenarios to drive reach. We shifted Facebook content toward meme-driven and narrative formats that perform on a social feed. We treated LinkedIn as a professional brand channel, with timely, relatable content featuring team members to build trust and recognition.
4. Hook-First Creative Development
Rankings.io evaluated every piece of content on its opening hook: the first visual frame or headline that determines whether a viewer keeps watching or scrolls past. We reworked content that failed to capture attention immediately before publication. This single discipline drove measurable improvements in distribution across all platforms.
5. Continuous Performance Analysis
We reviewed top and bottom performers after every posting cycle and fed patterns from high-performing content(visual contrast, relatable scenarios, team-featured posts), directly into the next content plan.
Before & After
In the first month under the new strategy, performance improved across all three channels, a result that reflects consistent execution, not a single viral outlier.
Results within 30 days:
- +257% Instagram reach per post: from 119 to 421 average reach
- +657% LinkedIn engagement per post: from 1.85 to 14.0 average engagements
- +10x median LinkedIn engagement: from 1 to 12 per post
- +346% LinkedIn impressions per post: from 32.2 to 143.6
- +207% Instagram comments per post: from 0.29 to 0.89
- +31% Instagram shares per post: from 1.21 to 1.58
- +25% Facebook comments per post: from 1.0 to 1.25
- +38% Facebook shares per post: from 0.5 to 0.69
The most significant finding: These results reflect average post performance, not peak results. The strategy produced consistent gains across the board, with story-driven and team-featured content driving the strongest numbers on every channel.
Key Wins
- +257% Instagram reach per post in the first month of strategy execution
- +657% LinkedIn engagement per post: from near-zero to a meaningful, growing channel
- +10x median LinkedIn engagement: the most telling indicator of consistent improvement
- Facebook engagement quality improved across all actionable metrics: comments (+25%), shares (+38%)
- Performance gains reflected in typical post performance: not driven by outliers
- Story-driven and team-featured content identified as the consistent top-performer across all three platforms
Ready to Grow Your Firm?
This case study shows what a focused organic social strategy can achieve in its very first month: consistent, multi-channel gains that compound over time.
At Rankings.io, we specialize exclusively in marketing for law firms. Whether you're starting from scratch or scaling an existing presence, we bring the strategy, execution, and expertise to turn organic social into a meaningful case source.
You can have the best legal team in the city, but if no one sees you, they'll call someone else.
Let's fix that.
"The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals."
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos