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Results that speak for themselves
Key Stats & Results
Less than $115 in ad spend to sign those 4 cases, under $30 per signed case
$11.73 average cost per click at a 0.66% click-through rate
Behind the transformation
How a Florida PI Firm Signed 4 Cases in One Week of ChatGPT Ads
Personal injury is one of the most expensive categories in paid advertising, and costs climb every year. This Florida firm wanted an edge, so Rankings.io launched it on ChatGPT ads as an early adopter, with a small test budget aimed at its highest-value auto accident cases. The result: 4 signed cases in the first week, on less than $115 in spend.
“The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals.”
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos
FROM CHALLANGES TO SUCCESS
How the Firm Started: The Challenge
Personal injury is one of the most expensive categories in paid advertising. Firms compete for the same clicks on the same mature platforms, where costs climb every year and a single case can cost hundreds or thousands of dollars to acquire.
This Florida firm wanted an edge: a way to win new cases where they did not have to bid against competitors.
At the same time, AI answer engines began to open up advertising, creating a genuine first-mover opportunity. The catch was uncertainty. The channel was brand new, with no established benchmarks and no proof that AI-platform traffic would actually convert into signed cases rather than just clicks.
The firm needed a way to test the opportunity without betting a large budget on an unproven strategy.
How We Did It: The Strategy
Rankings.io treated this as a controlled experiment with a clear goal: find out, fast and cheaply, whether a brand-new AI advertising channel could produce signed cases. We created a strategy to move first, start lean, and measure success by cases rather than clicks.
1. Experiment Early With an Emerging Channel
Rather than wait for ChatGPT ads to become crowded and expensive, we launched the firm onto the channel as an early adopter. Being first meant less competition, lower costs, and a chance to learn the platform before the rest of the market caught on.
2. Start Lean With a Controlled Test Budget
We kept the initial spend deliberately small so the firm could validate the channel with minimal risk. A tight budget also forced discipline, putting every dollar behind the firm's highest-value case type.
3. Target the Firm's Highest-Value Case Type
We focused the campaign on auto accident cases, the firm's priority practice area, and pointed traffic to a dedicated, conversion-focused auto accident landing page built to turn visitors into consultations rather than just views.
4. Test Multiple Creatives and Measure by Signed Cases
We ran multiple ad variations to learn what resonated on the new platform, then judged performance by the only metric that matters: signed cases. This kept the experiment honest and proved the channel on real business outcomes, not vanity metrics.
Before & After
The experiment paid off almost immediately. Within the first week of launching on an entirely new advertising channel, the firm signed four new cases, all on a tiny test budget.
The real win was bigger than four cases. The firm now has early proof that AI advertising can deliver signed cases at a fraction of the cost of saturated channels, and a head start on a platform its competitors have not yet discovered. An experiment became a repeatable new source of cases.
Key Wins
- 4 signed cases in the first week from a brand-new ChatGPT ads channel
- Under $115 in spend to sign those cases, under $30 per signed case
- $11.73 average CPC at a 0.66% click-through rate
- First-mover position on an emerging, low-competition advertising channel
- A low-risk experiment turned into a proven, repeatable case-acquisition channel
Ready to Grow Your Firm?
This case study shows what happens when a firm moves first instead of waiting: four signed cases in a single week from a brand-new advertising channel, on less than $115 in spend.
At Rankings.io, we specialize exclusively in marketing for lawyers. We help firms get ahead of emerging channels like ChatGPT Ads, test them intelligently on controlled budgets, and turn successful, early experiments into reliable, low-cost sources of signed cases.
You can be the best lawyer in the world, but if your competitors reach new clients first, those cases are gone. We help you get there first.
"The biggest benefit of working with Rankings.io is that they want you to succeed and can give you the tools to succeed. They know who we are as a firm, what kind of work we do, what kind of clients we’re looking for, and they devise a plan tailored for us to achieve our goals."
Ilya Frangos, Partner
Galine, Frye, Fitting & Frangos