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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budney

333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budney

June 17, 2025
We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short.
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241. Tanner Jones, Consultwebs — Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth
2024-03-21

241. Tanner Jones, Consultwebs — Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth

Learn key foundations essential for any size firm embarking on digital marketing
Listen now
240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean
2024-03-14

240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean

Bucking convention and blazing a trail in underserved niches.
Listen now
239. Jack Newton, Clio — Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations
2024-03-07

239. Jack Newton, Clio — Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations

Jack shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms.
Listen now
238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a Time
2024-03-04

238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a Time

Corey will help you rethink sequenced expansion so that you can take your personal injury firm to new heights.
Listen now
237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner Stronger
2024-02-22

237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner Stronger

In this episode Bill Pintas talks about creating partnerships with firms after cracking the code on strategic marketing and alignments
Listen now
236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving Fans
2024-02-15

236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving Fans

In this episode Paul Bamert, of Case Status, shares his insight on fusing business and technology.
Listen now
235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale
2024-02-08

235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale

In this episode, Dawn Smith explains how she rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims.
Listen now
234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts
2024-02-01

234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts

In this episode, Chris Marraro of The Search Engine Guys moves beyond cost per acquisition, revealing a better measure of marketing ROI
Listen now
233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews,   Better KPIs, and Legal Tech
2024-01-25

233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech

Jeff Solomon, of Guardian Law Group, shares their insights about running an ultra efficient agency by tracking key metrics and utilizing legal tech.
Listen now
232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend
2024-01-18

232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend

Jacob Baadsgaard, Founder of Disruptive Marketing, shares their insights about forming and growing an agency.
Listen now
231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm
2024-01-11

231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm

Asten Hall, Founder of Asten Hall FIrm, shares their insights about a homegrown marketing approach fueled by engagement and expertise.
Listen now
230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat
2024-01-04

230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat

Joe Ruotolo, from Intaker, shares their insights about the importance of lawyers using live chat services on their website.
Listen now
229. Happy Holidays From PIM and Rankings — Joey Coleman, Best Selling Author – Employee Retention, Fixing the Billion Dollar Problem (Replay)
2023-12-28

229. Happy Holidays From PIM and Rankings — Joey Coleman, Best Selling Author – Employee Retention, Fixing the Billion Dollar Problem (Replay)

Joey Coleman, best-selling author, shares their insights in this special end of year replay
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228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers
2023-12-22

228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers

Jame Helm, CEO of TopDog Law, finishes sharing their insights about TopDog Law's rise in legal advertising through data, creativity, partnerships.
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227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
2023-12-21

227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years

Jame Helm, CEO of TopDog Law, shares their insights about TopDog Law's rise in legal advertising through data, creativity, partnerships.
Listen now
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