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Attract the best cases. Fast or high-value.

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Get consistent chapter 7 leads.

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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budney

333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budney

June 17, 2025
We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short.
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256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight
2024-06-27

256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight

Scale your firm, increase velocity, nail intake, and tap into new profits - almost overnight.
Listen now
255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry
2024-06-25

255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry

Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry.
Listen now
254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth
2024-06-20

254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

Could acquiring a firm be the right move to grow your practice? Find out in this episode.
Listen now
253. Alan Weiss  — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape
2024-06-13

253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

Learn from the best consultant in the business - Alan Weiss.
Listen now
252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches
2024-06-06

252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

Leaders don't wait for opportunities - they create them. Learn what it takes to dominate the niches filled with riches.
Listen now
251. Julian Gray, Julian Gray Associates  — Toolkit: Ultimate Guide to Settlement Planning in 2024
2024-05-30

251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024

Comprehensive settlement planning can make millions of dollars of difference. Find out how in this episode.
Listen now
250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice
2024-05-23

250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice

As Steven builds on his success, he looks to the future. He shares his game plan for future-proofing his business model. Don’t get left behind.
Listen now
249. Chad 'GPT' Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield
2024-05-16

249. Chad 'GPT' Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield

Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients.
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248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue
2024-05-09

248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue

From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth.
Listen now
247. Raymond Mieszaniec — Toolkit: Demand Letter Revolution, Increase Case Value, Supercharge Velocity, and Save Time with A.I.
2024-05-02

247. Raymond Mieszaniec — Toolkit: Demand Letter Revolution, Increase Case Value, Supercharge Velocity, and Save Time with A.I.

EvenUp is increasing transparency in an industry of closed-door settlements and has quickly become the secret weapon of choice for PI attorneys across the country.
Listen now
246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration
2024-04-25

246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration

Build a thriving practice that will stand the test of time. Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values.
Listen now
245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
2024-04-18

245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital

A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. If you want an unfair advantage to blow past competitors and truly convert more cases from your ad spend, you can't afford to miss O'Brien's invaluable insights.
Listen now
244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
2024-04-11

244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure

Brent Wisner has earned $3 billion for clients. Advice from a legacy firm for attorneys looking to get into mass torts. Learn how to balance marketing and referrals for new cases.
Listen now
243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth
2024-04-04

243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth

Learn battle-tested takeaways for capturing more cases and scaling your firm.
Listen now
242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire
2024-03-27

242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire

Digital marketing, the power of reviews for generating clients, and how filling the right seats with the right people drives growth.
Listen now
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