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Personal Injury Mastermind

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Recent Episodes

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

June 5, 2025

25 Years In, Still Building Bigger: Inside Daniel Stark Law’s Growth and Marketing Machine

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2024-12-17

299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network

Matt Thielen discovered that even successful firms left significant money on the table by mishandling out-of-jurisdiction leads and referrals. He reveals how modern technology is transforming traditional referral networks from an administrative burden into a thriving revenue stream, making it possible for firms to monetize every lead that comes through their door.

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2024-12-16

Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin

Sonya Palmer, VP of Operations & host of LawHer podcast, reveals how to attract, hire, and retain top talent. Join Sonya and Steve Fritzen as they break down the systems that scale elite law firms in this special bonus episode.

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2024-12-12

297. How Kurtz Riley 10x’d Their Caseload in Year One

Austin Kurtz, co-founder of Kurtz Riley, reveals how they built an elite referral network and leveraged AI-powered systems to handle explosive caseloads while maintaining quality

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2024-12-10

296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones

Sasha Berson reveals how to hit the milestones that will help your firm scale from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI.

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2024-12-05

295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar

The legal industry is dominated by aggressive advertising and hard sells. But what if the key to standing out is to stop selling altogether? Ryan Stygar reveals how he built a seven-figure following by educating and entertaining his audience.

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2024-12-03

294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases

Mike Perez, founder of iLawyer Marketing, shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.

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2024-11-28

293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse, converting at elite levels.

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2024-11-26

292. End The Intake Leak: Convert More Cases Without Spending More on Marketing

Yani Smith, legal intake expert, reveals where most firms are leaking cases and exactly how to fix them. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call.

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2024-11-21

291. Engineering Your Legal Legacy: How Creative Minds Become Legendary

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.

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2024-11-19

290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans

Jason Hennessey, CEO of Hennessey Digital, discusses cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.

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2024-11-14

289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.

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2024-11-12

288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts.

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2024-11-07

287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.

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2024-11-05

286. How Mental Health Claims Maximize PI Settlements: A Complete Guide

Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values.

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2024-10-31

285. Best of PIMCON: Traditional Marketing

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing, share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.

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