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Personal Injury Mastermind

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Recent Episodes

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025

Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink

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2024-09-26

280. Demetrio Rico, Stafi — The Virtual Advantage: Scale Fast with Global Talent

How firms are using bilingual, college-educated virtual assistants to handle everything from call management to legal calendaring. All while maintaining high-quality service - at a fraction of the cost.

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2024-09-19

279. Justin Weinstein, Weinstein Legal Team — Innovative Marketing: From Analytics to Anime

Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community - long before they need your help.

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2024-09-12

278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M Firm

Rjon's programs have a three-year waitlist. In this episode - you get to cut the line. Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. And learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder).

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2024-09-10

277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah

Over the past 23 years, traditional marketing has laid the groundwork for Alex's national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation.

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2024-09-05

276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony

Learn how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. Michael challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency.

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2024-09-03

275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda

By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore.

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2024-08-29

274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients

Greg explains why avoiding splashing settlement numbers might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for future proofing your firm.

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2024-08-27

273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder

Consistently project your values and skills in every interaction, create a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition.

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2024-08-22

272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative

Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.

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2024-08-20

271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas

Law Tigers is turning traditional outreach on its head - this is your chance to learn from the GOAT of grassroots marketing himself.

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2024-08-15

270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI

No BS insights from Colorado's largest PI attorney — Frank "The Strong Arm" Azar. Three decades of experience from the marketing genius with the trial experience to back it up and get the most value for each of his clients.

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2024-08-13

269. Gold Medal Moments — GOAT of Networking: Bob Simon

Bob's creating a new breed of lawyer ready to take on any case, in any courtroom, at any time. Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms.

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2024-08-08

268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024

Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it.

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2024-08-06

267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel

To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel show you how.

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2024-08-01

266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value

You don't need to be based in a big city to deliver big results. Lean how to dominate markets of any size.

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