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Personal Injury Mastermind

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Recent Episodes

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025

Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink

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2024-12-05

295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar

The legal industry is dominated by aggressive advertising and hard sells. But what if the key to standing out is to stop selling altogether? Ryan Stygar reveals how he built a seven-figure following by educating and entertaining his audience.

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2024-12-03

294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases

Mike Perez, founder of iLawyer Marketing, shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.

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2024-11-28

293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse, converting at elite levels.

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2024-11-26

292. End The Intake Leak: Convert More Cases Without Spending More on Marketing

Yani Smith, legal intake expert, reveals where most firms are leaking cases and exactly how to fix them. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call.

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2024-11-21

291. Engineering Your Legal Legacy: How Creative Minds Become Legendary

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.

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2024-11-19

290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans

Jason Hennessey, CEO of Hennessey Digital, discusses cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.

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2024-11-14

289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.

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2024-11-12

288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts.

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2024-11-07

287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.

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2024-11-05

286. How Mental Health Claims Maximize PI Settlements: A Complete Guide

Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values.

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2024-10-31

285. Best of PIMCON: Traditional Marketing

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing, share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.

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2024-10-24

284. Close Cases Faster: The Power of Instant, Searchable Video Testimony

Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time. Close cases faster and learn how to be a stronger negotiator from a man with 17 years of litigation experience.

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2024-10-17

283. 83M Impressions: Lawyer's Guide to Mastering Content Marketing

In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.

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2024-10-10

282. Why Your PI Firm Needs a Toxicology Expert Witness (And How to Find One)

Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting, shares how to assess case viability, build stronger arguments, and increase settlement values.

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2024-10-03

281. Law Firm SEO Checklist: Win Better Cases, Dominate Local Search

Chris Dreyer, CEO of Rankings, shares insider secrets from PIMCON 2024

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