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Pre-lit or litigation-focused marketing.

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Streamline your lead flow.

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Attract the best cases. Fast or high-value.

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Get consistent chapter 7 leads.

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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
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128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future
2022-06-23

128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future

Discover the benefits of over-funded whole-life insurance and "infinite banking" for litigating firms with expert Mark Kull.
Listen now
127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity
2022-06-16

127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity

Learn from personal injury attorney Logan Quirk on business development strategies and the power of rebranding in this podcast.
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126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance
2022-06-09

126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance

Learn from personal injury expert Brett Sachs about building successful intake systems, impactful rebranding, and the power of core values.
Listen now
125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms
2022-06-02

125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms

Discover the strategies behind a personal injury lawyer's $250 million success and how he builds strong referral networks.
Listen now
124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm
2022-05-26

124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm

Discover how Joey Vitale built an automated law firm with over 100 5-star reviews and grew to 14 staff members in just 5 years. Listen now!
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123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building
2022-05-19

123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building

Discover how Mike Mandell became the number one lawyer on social media and learn his secrets to creating engaging content.
Listen now
122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth
2022-05-12

122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth

Andrew Finkelstein, managing partner and legal industry juggernaut, shares insights on building personal wealth and investing in the future.
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121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm
2022-05-05

121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm

Discover the formula for success in scaling virtual law firms from Sam Mollaei, founder of Legal Funnel.
Listen now
120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward
2022-04-28

120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward

"Techiest lawyer" Anthony Johnson discusses breaking tradition, innovation in the legal space, and the future of law firms. Listen now!
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119. Sarah Parisi, Whitehardt - Media Buying: Foundations and the Future
2022-04-21

119. Sarah Parisi, Whitehardt - Media Buying: Foundations and the Future

Media buying expert Sarah Parisi shares insights on reaching a qualified audience and maximizing campaign ROI. Listen to the podcast.
Listen now
118. Law Firm SEO: How to Dominate Google
2022-04-14

118. Law Firm SEO: How to Dominate Google

Discover explosive growth strategies for personal injury attorneys through comprehensive SEO tactics and insights from marketing powerhouses.
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117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing
2022-04-07

117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing

Brandon Yosha, son of renowned trial lawyer Buddy Yosha, discusses his monumental first trial and the power of blending traditional and new marketing.
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116. Liel Levy, Nanato Media — Breaking into the Bilingual Market
2022-03-31

116. Liel Levy, Nanato Media — Breaking into the Bilingual Market

Liel Levy discusses the importance of bilingual law firms and serving the Spanish-speaking market in this insightful podcast episode.
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115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass
2022-03-24

115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass

Discover the secrets to explosive law firm growth with Susan Ziegler, the expert in digital marketing and website design.
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114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass
2022-03-17

114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass

Geofencing advertising expert Justin Croxton shares insights on hyper-specific location advertising and increasing qualified impressions in this mini-masterclass.
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