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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
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113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation
2022-03-11

113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation

Discover the incredible journey of two lawyers who turned a $15,000 investment into a powerhouse law firm in Colorado.
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112. Reza Torkzadeh, TorkLaw  Serving a Nationwide Community: How Authenticity Leads to Massive Growth
2022-03-03

112. Reza Torkzadeh, TorkLaw Serving a Nationwide Community: How Authenticity Leads to Massive Growth

Discover how Reza Torkzadeh, founder of TorkLaw, uses core values and authenticity to make a difference as an attorney. Listen now.
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111. Joseph Wilson, Joseph Wilson Injury Lawyers   To Maximize Case Value: Tapping the Human Element
2022-02-24

111. Joseph Wilson, Joseph Wilson Injury Lawyers To Maximize Case Value: Tapping the Human Element

Super Lawyer Rising Star Joseph Wilson shares his expertise on personal injury trial preparation and the power of a positive mindset. Listen now!
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110. Megan Hargroder, Conversations Digital   Organic Social Media Marketing: Crafting a Brand Story that Converts
2022-02-17

110. Megan Hargroder, Conversations Digital Organic Social Media Marketing: Crafting a Brand Story that Converts

Discover how Megan Hargroder, CEO of Conversations Digital, helps personal injury attorneys connect with their communities through social media.
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109. Steven Willi, Rankings.io  The Holy Trinity of SEO
2022-02-10

109. Steven Willi, Rankings.io The Holy Trinity of SEO

Learn the SEO strategy needed for personal injury firms with aggressive growth targets from industry expert Steven Willi.
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108. Seth Price, Price Benowitz   Developing a Winning Strategy and the Future of SEO
2022-02-03

108. Seth Price, Price Benowitz Developing a Winning Strategy and the Future of SEO

Digital marketing expert Seth Price discusses algorithm changes, digital marketing strategy as a business asset, and SEO disruptors. Listen now!
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107. John Gomez, Gomez Trial Attorneys  – What it Takes to Become a Preeminent Trial Attorney
2022-01-27

107. John Gomez, Gomez Trial Attorneys – What it Takes to Become a Preeminent Trial Attorney

Top-performing trial lawyer, John Gomez, shares his strategies for becoming a great trial attorney in this insightful podcast episode.
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106. Luis Scott, Bader Scott Injury Lawyers  Rethinking Referrals to Help You Scale
2022-01-20

106. Luis Scott, Bader Scott Injury Lawyers Rethinking Referrals to Help You Scale

Discover the secrets to scaling your law firm and reducing cost per acquisition in this insightful podcast episode.
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105. Jeremy Tissot, Tissot Law Firm  The Journey to Your Niche
2022-01-13

105. Jeremy Tissot, Tissot Law Firm The Journey to Your Niche

Jeremy Tissot, expert in litigating TBI cases, shares his journey in the legal industry and breaking into the conference circuit. Listen now!
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104. Taly Goody, Goody Law Group  Finding PI Clients on TikTok
2022-01-06

104. Taly Goody, Goody Law Group Finding PI Clients on TikTok

Discover how Taly Goody used TikTok to expand her network, attract new clients, and inspire others in this podcast episode.
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103. Second Take  Brian Dean on Becoming a Linkable Source
2021-12-30

103. Second Take Brian Dean on Becoming a Linkable Source

Discover the secrets of next-level SEO training and link building strategies with Brian Dean of Backlinko. Listen now!
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102. Second Take  Neil Patel on a New Approach to Content and Emerging Marketing Channels
2021-12-23

102. Second Take Neil Patel on a New Approach to Content and Emerging Marketing Channels

Discover valuable SEO advice from Neil Patel, co-founder of Neil Patel Digital, as he discusses UX design, content strategy, and alternative channels for organic traffic.
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101. Pratik Shah, EsquireTek  – Discovering the Power of Automation
2021-12-16

101. Pratik Shah, EsquireTek – Discovering the Power of Automation

Discover the power of automation in the legal industry with Pratik Shah, a fierce advocate for technological innovation.
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100. How to Get PI Clients
2021-12-09

100. How to Get PI Clients

Discover the best marketing advice from top experts in the Personal Injury space on our 100th episode extravaganza!
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99. Bob Simon, Justice HQ  Collaboration before Competition
2021-12-02

99. Bob Simon, Justice HQ Collaboration before Competition

Discover how Bob Simon, founder of the Simon Law Group, overcame obstacles to build a successful law firm and co-founded Justice HQ.
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