Ownership & Operational Disclosure

Last updated: May 2026

Ownership Interest

Chris Dreyer, CEO and Founder of Rankings.io, holds an approved non-attorney ownership interest in Law Bear, a personal injury law firm operating exclusively in Arizona. Law Bear is approved by the Supreme Court of Arizona under Administrative Order No. 2026-49 (May 5, 2026) to operate under Arizona’s Alternative Business Structure (ABS) program, a regulated process designed to protect consumers and uphold professional standards. Arizona is currently one of the only U.S. jurisdictions that permits non-attorney ownership of law firms. Law Bear has established its team, office, and operations in Arizona because the firm is built to serve this market and operates solely within Arizona.

Purpose

Law Bear was built to advance access to justice by representing injured Arizonans through licensed attorneys with an operational structure designed from the ground up for client service and professional excellence. Law Bear has established its team, office, and operations in Arizona because the firm is built to serve this market. Chris Dreyer’s thirteen years of advising personal injury firms brings marketing and operational expertise intended to help the firm reach and serve more consumers who might otherwise go unrepresented. The firsthand operational knowledge gained from running a firm also informs the strategies Rankings.io brings to its clients.

Entity Separation

Rankings.io and Law Bear are separate legal entities with independent teams, financials, and operations.

Governance & Professional Standards

• Lawyer Independence: All legal decisions, including case strategy, client selection, and legal judgment, are made exclusively by licensed attorneys acting in the best interest of clients. Non-attorney ownership does not influence these decisions.
• Decision Authority: Legal matters are governed solely by the firm’s licensed attorneys.
  Business and marketing operations are managed separately, with clear delineation of authority so that no business decision overrides or interferes with a lawyer’s professional duties and responsibilities to clients.
• Professional Standards: Law Bear is committed to maintaining proper standards of work and ensuring that all business policies and procedures support, rather than interfere with, the duties and responsibilities lawyers owe to their clients.
• Compliance Review: Law Bear is subject to semi-annual compliance audits by an independent Compliance Lawyer under the terms of its ABS license, in addition to ongoing internal review to ensure compliance with the ABS program’s regulatory requirements and the Arizona Rules of Professional Conduct.

Client Protections

• No Client Competition: Law Bear will not compete for clients in markets served by Rankings.io clients and will not solicit personal injury cases outside Arizona.
• No Fee-Sharing: Rankings.io is compensated solely through marketing service fees. Rankings.io does not and will not participate in legal fees or case outcomes generated by Law Bear or any other law firm.
• Total Market Exit: Rankings.io has exited all PI firms with primary headquarters in Arizona. Law Bear is the sole firm in which Chris Dreyer holds an ownership interest.
• First-Look Access: Playbooks, tools, and tactics validated through Law Bear’s operations are released to Rankings.io clients before they are documented anywhere else. What Law Bear proves in the Phoenix market becomes a Rankings.io client advantage before competitors see it.
• Arizona Client Disclosure: Rankings.io will not onboard any personal injury firm
  headquartered in Arizona without full written disclosure of this ownership interest.

For a full explanation of why Law Bear was founded and how this structure is designed to
protect consumer and client interests, read Chris Dreyer’s letter:

Why I Started a PI Law Firm in the Most Demanding Market in the Country →

Questions about this disclosure can be directed to:

chris@rankings.io