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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

May 29, 2025
Inside the PI Firm Where Two CMOs, a Culture Officer, and Daily Metrics Drive Everything
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207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition
2023-09-14

207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition

Learn how Allyson Ostrowski leveraged her connections and discovered a marketing strategy that felt genuine after leaving a 15-year long career as a prosecutor.
Listen now
206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023
2023-09-12

206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023

SEO is essential to standing out in the crowded legal market. Nathan Gotch of Gotch SEO Academy offers up a masterclass in optimizing your firm's website.
Listen now
205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships
2023-09-07

205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships

Suzanna Abrahamian, founder of Suzanna Abrahamian Law Firm, shares her insights on starting a law firm. Find out how deliberate practice over time can provide the skills you need to build the firm of your dreams.
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204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations
2023-09-05

204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

Discover the path to law firm growth and operations success with Ken Hardison, founder of the Personal Injury Lawyers Marketing & Management Association (PILMMA).)
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203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services
2023-08-31

203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services

Running a law firm doesn't have to come at the expense of an ideal lifestyle. Dave Abels, parter at Abels and Annes, shares how you can take your firm to the next level without unnecessary stress.
Listen now
202. Joshua Lisec — Toolkit: The Art of Persuasion, Authority Books, Strategic Positioning and Turning Readers into Clients
2023-08-29

202. Joshua Lisec — Toolkit: The Art of Persuasion, Authority Books, Strategic Positioning and Turning Readers into Clients

Creating an "Authority Book" with unique insights establishes expertise. Joshua Lisec, a prolific ghostwriter, shares how to gain professional authority on this episode of PIM.
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201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
2023-08-24

201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change

Staying ahead of the competition requires lawyers to adapt to rapid changes. Michael Blom, partner at The Lake Law Firm, shares how he stays flexible, even in uncertain times.
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200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
2023-08-22

200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert

To get clients - Speed is everything. Ted DeBettencourt, co-founder of Juvo Leads, explains how human-powered chat with fast response times and high emotional intelligence translate into more leads for your firm.
Listen now
199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
2023-08-17

199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust

Becoming a household brand doesn't happen overnight—it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex Parris of Rarris Law Firm shares his brand-building wisdom based on over 30 years of persistence.
Listen now
198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
2023-08-15

198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing

Law firms need the wisdom of an experienced guide to gain an edge over the competition and accelerate growth, Jon Robinson, SVP of Digital Media at Consumer Attorney Marketing Group, offers up the cheat codes you need to get that extra edge on the digital battlefield.
Listen now
197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle
2023-08-10

197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle

Unlock your dream day: work from a cafe, enjoy family time, and pursue your passions. Brian Glass, Partner at Ben Glass Law, brings this reality to life. Find insights on reshaping your lifestyle in this podcast episode.
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196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
2023-08-08

196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble

SEO pro Ryan Stewart offers insights into the ways AI is transforming marketing and how firms can benefit from early AI adoption.
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195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentums
2023-08-03

195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentums

Embark on an inspiring journey with Alex Limontes, from a small-town football player to a successful lawyer. Don't miss this captivating conversation!
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194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact
2023-08-01

194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact

It pays to stand out in a world where law firms all spread the same message. Dmitriy Kozlov, Chief Expression Officer at INFLUEX, shows us how.
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193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
2023-07-27

193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads

Not following up with your leads is massive a missed opportunity Ethen Ostroff understands this and has developed an incredibly successful system for lead capture and follow-up that you won't want to miss.
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