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1. The Fundamentals

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2. Ranking Factors

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Continued...
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Recent Episodes

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale
2024-02-08

235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale

In this episode, Dawn Smith explains how she rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims.
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234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts
2024-02-01

234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts

In this episode, Chris Marraro of The Search Engine Guys moves beyond cost per acquisition, revealing a better measure of marketing ROI
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233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech
2024-01-25

233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech

Jeff Solomon, of Guardian Law Group, shares their insights about running an ultra efficient agency by tracking key metrics and utilizing legal tech.
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232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend
2024-01-18

232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend

Jacob Baadsgaard, Founder of Disruptive Marketing, shares their insights about forming and growing an agency.
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231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm
2024-01-11

231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm

Asten Hall, Founder of Asten Hall FIrm, shares their insights about a homegrown marketing approach fueled by engagement and expertise.
Listen now
230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat
2024-01-04

230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat

Joe Ruotolo, from Intaker, shares their insights about the importance of lawyers using live chat services on their website.
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229. Happy Holidays From PIM and Rankings — Joey Coleman, Best Selling Author – Employee Retention, Fixing the Billion Dollar Problem (Replay)
2023-12-28

229. Happy Holidays From PIM and Rankings — Joey Coleman, Best Selling Author – Employee Retention, Fixing the Billion Dollar Problem (Replay)

Joey Coleman, best-selling author, shares their insights in this special end of year replay
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228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers
2023-12-22

228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers

Jame Helm, CEO of TopDog Law, finishes sharing their insights about TopDog Law's rise in legal advertising through data, creativity, partnerships.
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227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
2023-12-21

227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years

Jame Helm, CEO of TopDog Law, shares their insights about TopDog Law's rise in legal advertising through data, creativity, partnerships.
Listen now
226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition
2023-12-14

226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition

Diversify your case acquisition beyond referral relationships with expert advice from Darl Champion of The Champion Firm.
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225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts
2023-12-07

225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts

Darren Miller transformed a $5000 loan into a 63,000 active client law firm. He explains how to make your firm stand out and why your shouldn't worry about the competition.
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223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way
2023-11-23

223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way

Alreen Haeggquist shares the hard-won management, marketing, and growth insights she discovered by transforming a firm she started in a spare room into a 7-attorney practice.
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222. Jason Melton, Whittel and Melton — Overcome the Plateau: Ignite Growth
2023-11-16

222. Jason Melton, Whittel and Melton — Overcome the Plateau: Ignite Growth

Jason Melton, President of the National Academy of Motorcycle Injury Lawyers, shares how his strategic thinking and investment in marketing led him to national recognition.
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221. Micha Star Liberty, Liberty Law — Lessons From a Street Fighter, Trauma-Informed Practice
2023-11-09

221. Micha Star Liberty, Liberty Law — Lessons From a Street Fighter, Trauma-Informed Practice

Micha Star Liberty of Liberty law breaks down how running a trauma-informed practice helps her win cases and referrals (even from opposing counsel).
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220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)
2023-11-01

220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)

Jefferson Fisher, founder of the Fisher Firm, breaks down his quest to run "the most authentic law firm in Texas" and how that's fueled his firm's growth.
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