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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

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7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm
2025-02-13

312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.
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311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez
2025-02-06

311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

How spotting hidden product defects can transform your catastrophic injury practice
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310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)
2025-01-30

310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.
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309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)
2025-01-23

309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)

The father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law.
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308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads
2025-01-16

308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads

From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth.
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307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing
2025-01-09

307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing

Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Tune in to hear how he did it.
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305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All
2024-12-31

305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All

John Schroeder analyzes PI firms spending $5K-100K monthly on marketing to uncover where they're bleeding money. After auditing firms across the country, he reveals why most don't discover their marketing failures until they're $50K in the hole.
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304. Quality Over Quantity: The New Economics of Case Acquisition
2024-12-27

304. Quality Over Quantity: The New Economics of Case Acquisition

Jake Soffer and Scott Hardy reveal two revolutionary approaches to premium case acquisition in today's saturated legal market. While Soffer demonstrates how FirmPilot's AI platform helps firms target ideal clients with surgical precision, Hardy shares how he built Top Class Actions into a 1.5-million-visitor platform and leveraged Arizona's new rules to create his own law firm, capturing premium cases directly.
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303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently
2024-12-26

303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently

Bill Umanssky, owner of Umansky Law Firm shares how his leadership transformation - from focusing purely on numbers to prioritizing deep connections with every team member - led to an even more successful practice.
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302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases
2024-12-24

302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases

ClaimAngel’s CEO Jeremy Alters is dragging a shadowy litigation funding industry into the sunlight by capping interest at 27.8% and building a transparent marketplace where speed and fairness win.
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Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)
2024-12-20

Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)

Jason Lazarus and Brian Adair reveal why specialized experts save time and money - transforming client satisfaction and driving better reviews.
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299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network
2024-12-17

299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network

Matt Thielen discovered that even successful firms left significant money on the table by mishandling out-of-jurisdiction leads and referrals. He reveals how modern technology is transforming traditional referral networks from an administrative burden into a thriving revenue stream, making it possible for firms to monetize every lead that comes through their door.
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Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin
2024-12-16

Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin

Sonya Palmer, VP of Operations & host of LawHer podcast, reveals how to attract, hire, and retain top talent. Join Sonya and Steve Fritzen as they break down the systems that scale elite law firms in this special bonus episode.
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297. How Kurtz Riley 10x’d Their Caseload in Year One
2024-12-12

297. How Kurtz Riley 10x’d Their Caseload in Year One

Austin Kurtz, co-founder of Kurtz Riley, reveals how they built an elite referral network and leveraged AI-powered systems to handle explosive caseloads while maintaining quality
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296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones
2024-12-10

296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones

Sasha Berson reveals how to hit the milestones that will help your firm scale from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI.
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