Manny Ibay:
Not everybody wants to be out on a billboard and on Sunset Boulevard, but that's something I always wanted to do.
Chris Dreyer:
After 28 years in a successful practice, Manny Ibay could have kept coasting, comfortable in Beverly Hills, steady caseload. No pressure.
Manny Ibay:
I didn't think that personal injury lawyers could be stars.
Chris Dreyer:
Then everything changed.
Manny Ibay:
But then after seeing Mike Morris and Amanda Demanda, I'm going, "Hey, I could do that."
Chris Dreyer:
In just one year. He's rolled out the superhero lawyer brand. He's on billboards, bus wraps. He's writing books and launching a podcast, showing up on social and making friends with the same lawyers he once thought as the untouchable stars. This is Personal Injury Mastermind. I'm Chris Dreyer. Today's episode is proof that sometimes all you need is the right spark. Manny found his and it reignited his whole career. This is a candid conversation about how to fall back in love with your practice and execute on a bigger vision than yourself. Let's go. Man, you've had a big year, bus wraps, billboards, the brand rollout. You just gave me another update on a book series that you're writing. Let's start out with the wins. What's lighting you up right now?
Manny Ibay:
Well, I mean, I'm very excited about the superhero lawyer brand. You can kind of see in the back. You can't see my two superhero heroines in the back. They're probably a little bit better looking than me, so you probably should show that. And it's just the beginning. They're only been up for six months. I mean, the conference we went to was September, right?
Chris Dreyer:
Mm-hmm.
How one PIMCON marketing idea sparked the Superhero Lawyer brand and transformed a PI practice
Manny Ibay:
And that's where the whole thing, the genesis of it all. I mean, I went to that conference kind of because I've been a lawyer for 28 years and I'm doing okay. I'm doing fine. I could have just stayed in my Beverly Hills bubble and taking it easy instead of go in and maybe he listened to SEOs and sitting in a hotel lobby, but then somebody said, Hey, you know what? You probably need to do this. You need to do more stuff relating to the law because just kind of coasting. So I went to your seminar and it was nothing what I expected. I thought I'll get a few hacks and maybe a few tricks of what I can do to my website or something like that. But really what I felt from your conference was the excitement and the star power. I mean, I didn't think that personal injury lawyers could be stars, but then after seeing Mike Morris and Amanda Demanda, that's really the highlight for me going, "Hey, I could do that. I think I'm a little cuter than Mike Morris. I think I can be up there and my personality is just as good and Amanda's great." So I thought, "Okay, I got to start thinking along those lines." And I went through the conference. It was good. Very entertaining, lots of fun stuff.
Chris Dreyer:
Quick pause here. Did you catch what Manny just said? He's been practicing law for 28 years, coasting, and then he comes to PIMCON the Personal Injury Mastermind Conference, and it lit the fire that launched his superhero lawyer brand. Billboards, bus wraps, even a book series. That spark started our event, the one based on this podcast. If you're listening to this before October 5th, there's still time. PIMCON 2025 is happening at the Phoenician in Scottsdale, Arizona, October 5th through 8th. If you've been thinking about how to stand out, how to create your version of the Superhero Lawyer, this is where it happens. Go to PIMCON.org right now. That's PIMCON.org Lock in your spot today. Don't coast. Come get your spark. All right, back to the show.
Manny Ibay:
On the plane ride back on the way, probably somewhere over Arizona. I thought, "Okay, I got to at least start with a billboard." So I'm thinking about the billboard lawyers in LA and the two that stand out. Of course, Carl Jacob and Sweet James. So I thought maybe I can kind of ride on how popular they are and create a billboard that is funny and kind of pokes fun at them. So I created this billboard called, "Call Manny instead, he's sweeter." And I had it all designed. It was all laid out. I had a really good-looking picture of me up there, and I already had the billboard company, the perfect spot. I submitted it, paid the money two days before it's supposed to go up. They said, "Hey, you know what you got to take that line out about, 'He's sweeter,'" because he's our biggest client. We don't want to take a chance.
So of course I'm very discouraged because I said, "There's no way I can do that billboard without that. That's the kicker." So I just kind of went back and was sitting around for a couple of days and I was kind of depressed because I'm like, "I don't know what I'm going to do now." I thought that was it. But then I was thinking about one of my heroes, Hugh Hefner, and I saw this documentary which was called Mr. Playboy, and in that episode, the first one, they talk about how he had his whole magazine laid out. They were a week away from printing the first magazine, but at the time the name of the magazine was called Stag Party. And then he got a letter from a lawyer representing Stag Magazine who gave a cease and desist and he basically got scared and he was like, "Oh my God, what am I going to do?"
So then he and his friends, and I think it was Eldon Sellers, his mom worked for a company called the Playboy Car Company in the '40s. They just said Playboy, and it clicked and look where we are now. So I kind of thought, "Maybe this is my Playboy moment." And I just started thinking and I got this review. I saw a review just randomly on Google and it was one of my clients. I mean obviously she wanted to say something nice. So she said, "Manny got me a great settlement. He's my superhero lawyer." And I thought, "That sounds interesting. I don't think anybody else is using that term." So I looked it up, I checked SuperheroLawyer.com, didn't see anything, so I reserved that domain and then Halloween I went out as my costume kind of dressed up in a black suit and tie and a cape, a Superman cape.
And it's like people are like, "Hey, that's cool." So then I started playing with AI and I think it's funny, I started on it the day after the election because I was kind of like, "I'm not watching the news, so I'm just going to focus on this." I spent the entire day learning how to do AI, then creating some kind of rough draft for what you see behind and laid it out and came up with what I came up with. And boom, I got a guy who really put the finishing touches on it. And I can honestly say that I probably have the most entertainingly memorable billboard in America for lawyers that is, and thanks, that's your term by the way that I'm copying. It's from your personal injury book.
Chris Dreyer:
Thank you.
Manny Ibay:
So I just thought I'd plug that in there because, see, I actually read your book. I read your book.
Chris Dreyer:
I'll take it. I'll take it. I'll take it.
Manny Ibay:
So it started like that.
Chris Dreyer:
That's incredible. First of all, I got to applaud. Yet a lot of people go to conferences and they don't execute. They have these ideas and I think ideas are diamond a dozen. You probably had a friend that said, hey, they had the Facebook idea or whatever, but it's the people that execute. So I'm seeing the superhero brand behind you. I've seen it on social media. And so you went and executed. Let me ask you this, taking a step back, why now? Why did you do this and why not in the past? Did you think it was, did you not understand or think about the impact? I mean, you've seen Emirati and his upside down billboards and Sweet James has their style of marketing and you saw them on the stage, but what was it about it that said, "Okay, now is the time?"
Manny Ibay:
Well, when I see those billboards, probably just like everybody else, you look at it and go, "Okay, that guy's marketing, he's doing what he's supposed to do." But you don't necessarily think that it's for you because you're not really feeling it. The PIMCON was really an experience because you're there and you're seeing regular guys. I'm sure they're wonderful, but they're regular guys like me and you and they came up with an idea and Mike's story was great about how he had 70% of his business pulled out from under him. So he had to figure out, "Hey, I got to figure out a way to survive." And that's kind of what he did as far as getting into the whole advertising thing. So for me, I was coasting. I mean, I've been doing fine. I mean, a very happy, comfortable life, but it wasn't like I was getting up every day like, "Oh my God, what am I going to create today? Or I need to make more money." I mean it was kind of like, "It'll be nice to make more money," but I wasn't there for that. I've been doing this for 28 years. I mean, hopefully it doesn't show on my face, but yeah, 28 years I've been doing it.
Chris Dreyer:
Look great.
Manny Ibay:
Thanks. And then it's just you're there in the moment and the excitement. I mean, you just need the excitement. I think what really got to me, and it's probably my LA Hollywood thing, is when I saw those guys, I saw them as stars and I thought, I want to be a star like that. I think it's cool. Not everybody wants to be out on a billboard and on Sunset Boulevard, but it's something I always wanted to do. I mean, I watched Entourage and I know that whole, the fame thing, it's nice, especially when you're in LA and that's part of the excitement. I don't think it's going to be for everybody. I think some people will just be like, oh yeah, that's not me, but maybe they'll get something else and maybe their marketing will be different. But I just needed that spark. I really wasn't even thinking of anything.
Chris Dreyer:
The brand's courageous because it's different. It hasn't been too long ago since you could use trade names and people would take a different approach to marketing. A lot of times it was the lawyers in front of the library bookshelves in the stuffy conference room and yours is different. You're pushing the edge on social media as well with your other staff, the women involved. So when did you start to realize, hey, you got this out here, you got some billboards and the wraps. When did you start to notice, "Oh, this is having an impact? It's starting to generate interest?"
The long-term branding strategies that create the appearance of instant law firm success
Manny Ibay:
I mean it's really just starting now. I mean, you don't put up a billboard and then the next day you get this million dollar case. I mean, I'd say they've been up for six months and the business that's come in I would say is probably just enough to pay for them. I mean, it's not like it's going to happen overnight. There was another guy at your conference, I don't remember his name right offhand, but he's from Omaha, and I was sitting at his table. He was-
Chris Dreyer:
John Barry.
Manny Ibay:
John Barry was great. That guy's awesome. So he's the other star that I remember seeing there and he was sitting at the table with me at lunch and we were talking about the billboard things. He goes, "Don't plan on doing billboards unless you're thinking long-term. That's like a five to seven year plan. You're not going to get it in six months."
And I've actually had that confirmed. There's a guy here in LA, his name is The Amigo, and he's got a good number of billboards here. And fortunately because of this, he spotted me on Instagram and we got in touch and he actually took me out to lunch and it was very important to hear what he said. He's like, "Yeah, now I've got maybe 50, 60 billboards out there, but first two years you barely got any business out of it." But now it's just everybody knows him. And sometimes when I'm talking to people or somebody's asking me about my billboards, they go, "Oh yeah, the only other billboard I remember is The Amigo." I'm like, "Oh, great. That's my friend. And he's definitely out there." But for me, it's not just necessarily the direct money of it all because yeah, we're out there and hopefully we're going to get enough business to pay for the first year.
So yes, it might be a break even thing in the beginning like John Barry said, but there's other effects to it. One, I mean I got to meet that guy, The Amigo who found my billboard, and then he got to tell me, I got to hear it straight from somebody who actually has had to pay for billboards and wait for return. Another interesting story is that one of your prior guests who's super big time, and he was going to be the keynote last year, but couldn't make it, Mike Alder, he found me on Instagram and we've become great friends. I mean, he's super nice actually. Well, we started talking and he invited me to go to Mastro's and sit in his luxury box at Crypto to see a Laker game. We went to a Dodger game. So I mean, these are things, and also I've gone to his seminars, which I never would've gone to because I was a little bit lazy about those kinds of things.
But then after seeing how great he is and how he knows about everything personal injury wise, I went to his seminar and I think I learned a couple of things regarding Uber and Lyft cases, which I didn't know. And what's great about him is that he says, and it's not just me because we know each other, he puts it out there to all of the people who go to his seminars, "Hey, if you have a question on a case, feel free to text me if I can, I will." And usually it responds really fast. So I mean, I got to meet him from that. I thought I'd give Mike a plug here because I know he is probably listening. I know he's been on some podcasts.
Chris Dreyer:
That's great.
Manny Ibay:
But he's taught me a lot of things.
Chris Dreyer:
Mike's an amazing guy. I've had several conversations with him, expert litigator. Had Gene on as well. Let me ask you back to the billboard stuff, because some people don't want to share these and if you're open to it, I'll let you punt the question. We can even edit this out. It's like you're talking about, hey, it may not get the investment back in the first year. What are we talking for per billboard? What does an investment cost for billboards?
Billboard and bus wrap advertising strategies for lawyers, with ROI metrics from the Superhero Lawyer personal injury campaign
Manny Ibay:
Okay. Well, I mean let's take the design cost and putting it together. That might just be $2,000 to hire somebody if they're going to do it. But as far as the per month, I mean there's two sizes that I'm using. There's the large size, the typical size, and then there's like a medium. The large one is 14 by 48, the one that I'm paying for on the 10 freeway in Overland, that's $5,250 a month, and you usually have to sign up for 12, 12 months. And then there's another one that's above this place called the Vegan Joint, which is half, it's just 12 by 24, and that one is $3,100 ish. And then the buses, which I think are actually the best deal for the bang for your buck from the coolness standpoint, you see them all over town, those are only a thousand each per month. So if I had to do more, I probably would do buses just for me because literally the bus drives past my office and I can see it from the window, which is so funny, especially when the girls in the office see it. I think at first they're like, "I don't know about these billboards." But then when you see them out there and it's kind of cool, they kind of warm up to the idea.
Chris Dreyer:
Yeah, that's great. I've always wondered that. I know there's different options. The Carver Ties has the car wraps, but I'd been in the office with the PI attorney and they're calling the firm and saying, "You're driver's driving terrible, blah, blah, blah." Like, "Whoa, whoa, that's not my driver. That's so-and-so."
So I've seen the negative side of that. I think Carver Ties a great company though. I think they've got the different technology for foot traffic and things like that. So I really appreciate you sharing the numbers too, because interesting to get that aspect. And I guess another question on the billboards is you could have taken the Remnet approach and probably went the cheaper route. They probably even painted the picture of the more impressions for the Remnet. Is there a reason? What was your thought process going behind a selection of, Hey, I want these static. I live here, I know this, I want these versus maybe the Remnet for, I'm putting air quotes around more impressions, but maybe less cost?
Why bold personal branding can boost law firm visibility and deliver measurable return on investment
Manny Ibay:
Part of this whole billboard thing is it's fun to see that it's kind of an ego thing. I mean, I've purposely made them right around my office and my house, so it's nice to hear your neighbors talk about, it's nice to hear the guys at the gym. It's like, "Oh, there's the Superhero Lawyer." I mean, I have a billboard on Sunset Boulevard, which is a good 15 minutes from my place, and I'm sure it's great over there, but the fact that I don't see it every day or I don't feel the vibe from people, there's some value to that because there just is. You just have this different kind of energy when you're walking around and everybody has seen you. So I think that's part of it. I've also put those billboards very close by to the two gals. I should say hello to those guys. Iko and Victoria. Iko's the blonde, Victoria is the brownish-haired brunette, although her hair has changed at least four times since then. So I don't know how she's going to look if we go to PIMCON.
Chris Dreyer:
First of all, I appreciate that, the candor and the transparency. I don't think many people would say that, but there's something to it. And look, me being vulnerable and transparent, part of the reason why I opened a legal marketing company was because I wanted to tell my friends and family that I was helping attorneys grow their practice and not just any business. So I was the same way. I think if people are being honest, there's the status and the ego and things that come with all that. I think that's okay. Kind of continuing on this, the wraps, we talked about the bus wraps and now you got the podcast. So talk to me about your strategy on the podcast. And then also we got to talk about the book too.
How publishing books and launching podcasts can amplify a lawyer’s reputation and attract high-value cases
Manny Ibay:
Well, as far as the podcast, that's actually getting finalized now. So after putting up the billboards and the buses and doing some crazy, sometimes fun, sometimes it works, sometimes it doesn't, on Instagram Reels, I thought, "You know what? I should probably do some kind of YouTube channel." I think I learned from either your book or hearing it directly from Mike Morris that he does a YouTube channel where he just basically walks around and reviews pizza places. And then you had the other guys on your show who, the three lawyers who were talking about sandwiches. Well, I didn't think I'd want to talk about something to eat. At first. I was going to do Manny Ibay's reviewing all of the hot happy hours in Beverly Hills. But after three, four episodes, I'm sure people would get sick of it. So I thought, "I'm going to do something different."
I thought instead of talking about food, I would talk about life, improving Life written a book in the past called, Thank You, Tony Robbins, which is personal development book. And I had this other book that was sitting around for the last three years that I actually started in Paris called, Becoming Your Most Attractive Self. But I just, things happen. You just don't get to it. But then after this brand came out, I thought, "Wow, this is the time to finish that book." So I finished it really fast. It's already on Amazon if anybody wants to check it out. And then from that book, that wasn't the end. I mean, it's interesting. I don't know if this is common prevalent thing for authors to do, but I just had this idea, Hey, maybe I should download my manuscript on ChatGPT and hear what Chat GPT had to say as far as a review.
And I did that. And then I got a little crazy and I started asking for Joe Rogan's and Oprah's and Good Morning America and Barack Obama, so you could do so much. And it's interesting. It's interesting not just to get kind of patted on the back about how good the book is, but they give you a lot of ideas. This is the best thing I found about AI, is that you ask for a question like that. And the thing that they came back with is they said, "Hey, that chapter 13 title that should be on a hoodie, that should be your next book." And the chapter 13 title is called Discipline is the New Sexy. And I was thinking, "Well, you're right." And they said, "It could be an Equinox next slogan," in case Equinox is out there and wants to buy that trademark from me.
But so 20 chapters later, I got the second book just from the AI reviews. I didn't even think about it. So I did that one. And then after that was done, I thought, "Hey, everything great in this life, like Star Wars, they've got a trilogy." So I was trying to come up with a third book, and I was thinking, what comes after that? And then I thought, "I really can't think of anything after it I've already written up to today." So I thought, "You know what? I need some kind of prequel." And I thought, I've always had this dream after seeing back to the future that my current self would time travel back to my 15-year-old loser self in high school and give them all these tips. And now it's like I have all the tips from the first two books. So I pretty much wrote a book called, "What I'd Whisper my 15-year-old Self," using the information on the first two books.
And I think it's actually going to be the best one of all, just so passionate about it. I mean, the people in my office, Madison, Gabby, Rafaela, those girls always have to hear about my loser high school stories, and I thought, "This is my chance to fix it. This would be my rescue mission to that 15-year-old Manny." So I wrote book as well, and I'm going to have a whole bunch of material for the podcast. I've just been so busy writing, I haven't been filming, but really all of it stemmed from the creativity boost that I got from your seminar. I mean, I don't think that's going to happen to everybody. But before then, seriously, I just settled personal injury cases in the day, 4:30, 5 o'clock, I'd be at Stake 48 having drinks. That's my typical day before. Not that I don't do that now, but now I've got all this creativity that just came out in the last nine months. So I wanted to thank you for that, by the way.
Chris Dreyer:
Like I said, the ideas and everything, it's you that's executing and it's exciting to hear that you've got this revitalization that all this creativity happening. And I think not only the ChatGPT, but it's like now I've got ideas. So the other day for you, I was looking at distribution the first of the top five most visited websites in the United States, number one's Google, number twos YouTube, number three is Reddit now, surprisingly. So let's just say the top three are Google, because that's the reason Reddit's number three, and then you got Facebook number four and you got Amazon number five. Well, what's interesting is Google Ads has an ad platform, Meta of course does, so does Reddit. And it's like, well, how do attorneys, it's the fifth most visited site in the United States, but how do they get visibility? And I was just thinking about this. I'm like, "Well, attorney writes a book. You're now on the channel. You can do Amazon ads behind it. You can, at least depending upon how you're going to use it from a strategy perspective." So I think that's unique. I don't think very many people do it, and I applaud you for it. So I think that's awesome.
Manny Ibay:
I wasn't even thinking about that part, but that's a good idea.
Chris Dreyer:
Yeah, I think there's just so many things that you can do with it, hand it to a potential prospect, it lets them understand you and develop that trust, that rapport. The other thing I got to just ask, with the superhero brand, I mean, it's probably natural for you to continue to lean into that. Have you thought about doing a comic book? Maybe you settle a case with a parent and then they have a child, and then you're like, "Here's the comic book." Have you thought about maybe leaning more into the direction of the superhero side?
Manny Ibay:
It's interesting because we were thinking about doing some kind of comic book style coffee table book just as a handout when people came in here. I mean, now the current book that I have, which you should be getting in the next few days, it has a picture of the billboard in the back of the book. So it's nice to hand out. And yes, it isn't on the topic of anything legal, but people will be like, "Hey, my lawyer who just settled my case, he's also an author." Anything like that, that adds to you and differentiates you from everybody else, that's a plus. I mean, also, there's so much to about, we don't have to be talking about the legal stuff all the time.
Chris Dreyer:
And I think also the legal a lot of times has this negative connotation, but on the flip side, you tell people you're an author, it's like, "Oh."
Manny Ibay:
Well, I mean, I got to tell you, being a lawyer, the superhero lawyer on billboards, and then having three books out, I got so much to talk about sitting at the bar, and I'm just the most attractive person there. I mean, that's just what I've been working toward. So I feel good that I finally got to put it out there and express it such that I have a lot to say about everything. And it's interesting to people.
Chris Dreyer:
It is interesting because it's so different, and by the nature of being different, you automatically stand out, right? It's like everybody else is doing this. It's a two or one lawyer on the billboard. Most of the time it's blue because the PI, that's the color in the space. And then it's like most of them just say injury question mark or accident attorneys. And it's like, "Oh, wait." It kind of catches your eye. And even the kids, even in the car may say, "Hey, look at this," and bring the attention to the driver too.
Manny Ibay:
But I would say, if I had to think of one thing that I got from your seminar, which you really can't put in terms of dollars, and it's not that I came up with the brand or the books, the feeling that I have now as far as how I feel about work, I'm very excited about it. I could never say before your seminar that, "Hey, I mean, I just love this whole being a lawyer thing." Yes, I have an easy setup. I have my own office. I like the people that are working here. Everything's great. But I never had that kind of Steve Jobs freakishly interested in every detail of the product or creating it. But I have that now. It's funny because there's this picture, one of my favorite pictures is of Steve Jobs holding his Macintosh, and they've got a really nice one at the Hotel Belair Bar.
And as soon as I got my billboard up, I framed it and I was sitting in a similar position with the frame thing on my lap thinking, "Hey, I created this." I know it's nothing. It's not like the Macintosh, but I felt that creation. And now of course with the book, so it's that excitement about what you're doing, which was missing from my life. I mean, one of my friends who's a DJ, I always thought, "Wow, that person is so excited all the time about, one, working, talking about it." So I thought, "Nah, you know what? I'm missing that. But hey, I'm a lawyer, so maybe I'm never going to have that." But it turned out I just needed that spark. And then now I'm super excited about it. I mean, you don't want to sit next to me at a bar and have to listen to me talk about all this stuff. It gets a little out of hand, especially with three gin martinis.
Chris Dreyer:
Today with these LLMs, the ChatGPT you mentioned, or Claude or what have you, too. It's like, a lot of people are trying to get these Wikipedia listings, and Wikipedia is like, "Well, you got to be a person that's notable or have something that's noteworthy." Well, you do. So you have all these different things that you've designed and brought into this world, and now I just imagine that, and then when people, the news potentially talk about a billboard or this or that, it's just going to set you up for even access to something like that, where maybe previously it would've been more challenging to get listed.
Manny Ibay:
Okay, so that's another thing I learned from you, Chris. I didn't even think about the Wikipedia thing. I never even looked at that before, but now that you mentioned it, I'm going to be looking at it as soon as we're off this call.
Chris Dreyer:
Yeah, because it's tough. It's tough, and not a ton of people have listings on there, and so you automatically stand out too. It's less saturated because it's harder to get a listing. I think it's fun to think about this, and I imagine since you're in this creator mode, let's just talk about this. So let's just say if budget were no issue and you're just like, "Oh, this is what I want to do." Is it TV? Is it radio? What's kind of like the gist, "Oh, this crazy idea that I would execute on," and then I'll have to follow up with you to see down the road once you've executed it?
Manny Ibay:
Well, we thought about doing some kind of animation with the superhero lawyer character, and of course his two sidekicks, we just haven't even got there. It's so new. I mean, we just put the first billboard up in January, and I'm not even up to the podcast yet. It's like, I did that, and then the books, and of course still doing the legal practice because as I say on my Reels, I don't know if this is a hundred percent true, but I say, or the people who are doing my podcast, it's like, "Here, call Superhero Lawyer. He's the only lawyer from a billboard you're going to actually speak to." I actually still talk to all the new clients, and I try to stay in touch with everybody. The only ones I don't stay in touch with a hundred percent are the Spanish-speaking onlys. Other than that, I'm talking to everybody. I'm settling their case. I'm the one there the first in the beginning, so I still do that too. So that is true what you hear out there.
Chris Dreyer:
And that's different because it's high touch. Most people aren't used to that, and you have this celebrity factor if they did see you on the billboard. So it makes them excited to work with you. It's going to lend itself to maybe referrals or reviews more easily than if you don't have that personal experience where it's kind of like, I don't want to say the bait and switch because large companies have maybe a person that just does this, the case manager perspective or just does that. But yeah, I think that's an awesome tertiary benefit too.
Manny Ibay:
One thing that I did think about, which I actually was going to throw this out there to you, is that I don't know how great this brand is going to be. It seems like it's good so far, but the one thing I thought would be great would be if I could find someone to help me make this brand national, and by national, I don't mean that I'm throughout, around the country. What I wanted to do is at least if we're talking about big plans, is I'd want to sell the superhero lawyer concept to Superhero Lawyer Atlanta, Superhero Lawyer Philadelphia. And what this person's going to get is for somebody who's just sitting around their office and says, "I don't know what to do about marketing." Well, this is what I can sell them. You're going to be on a billboard like this with those two beautiful superhero girls, and then your face is going to be in there and you're going to be all over your city. And hey, it can only help your business most likely if you're not doing anything. So that's kind of an idea to franchise it if that ever happens.
Chris Dreyer:
I think that I would say the Law Tigers people, the Cochran Firm-
Manny Ibay:
Top Dog.
Chris Dreyer:
Top James, would be another person to talk to. I think those would all be great people to talk to, Dave Thomas over at Law Tigers. So I think there's something to that. I think, yeah, if people don't have a brand, there's a reason why there's multiple hammers, right? There's a reason why multiple people use the "One Call. That's all," it's because it works. Also, the same for the Salino and the repeater numbers and things like that, where he kind of pioneered the 888 and the jingles. I don't think there's anything wrong with that. You hear Sam Walton used to copy the things that Kroger did and went to implement them because it works. I think there could be something to that.
Manny Ibay:
See the way that I'm going to, I'm not just selling the Top Dog brand. That's great. And he's doing wonderfully, and he actually gave me the idea for this, and I thought, "I'm not just selling them the name. I'm selling them the opportunity to be a superhero." So all of those lawyers there with these secret childhood fantasies of putting on the cape, they can easily do it. So Superhero Lawyer Atlanta or Philadelphia, I'm sure you'll have my number after this. Anybody who wants to be on a billboard, we can do it.
Chris Dreyer:
Amazing. Amazing.
Manny Ibay:
I think It'll be exciting.
Chris Dreyer:
Love it. Love the idea. Manny, this has been a lot of fun. One final question for our audience that is listening that has more questions related to what we talked about or wants to be the next superhero Atlanta, how can they get in touch with you?
Manny Ibay:
Well, they can call me directly on my cell phone at (310) 903-0077. And I give that out because Mike Alder, he's super busy and famous, but he lets people text him, and it's been a great contact. So I think that anybody who wants to text me with any kind of questions, they can do that as well.
Chris Dreyer:
Amazing. Manny, thanks for coming on the show.
Manny Ibay:
Well, thank you. It's been great. I'm going to see you in Arizona.
Chris Dreyer:
Let's do it. Manny's story shows what can happen when you stop coasting and go all in. After nearly three decades of practice, one spark at PIMCON, set him off, and now he's on billboards, writing books, and building a brand that stands out in LA's most competitive market. If you're ready for your spark, join us at PIMCON 2025, October 5th through 8th at the Venetian in Scottsdale, Arizona. Don't wait around until next year. Go to PIMCON.org and lock in your spot. That's it for today's episode of Personal Injury Mastermind. I'm Chris Dreyer. See you next time.
