“One of the most effective tactics an attorney can do to gain higher rankings in the local results is to actively keep track of competitors and report listings that violate the Google My Business guidelines.
I’ve seen many cases where doing so resulted in an almost-instant ranking increase for the business that was following guidelines.Here are the most common types of violations I see with attorneys:
“When evaluating link quality, the basic rule is to ask yourself a very simple question: ‘Is this website legit?’
And by “legit” I mean that the website should be actually valuable for its visitors, and not exist for the sole purpose of selling links to other people.
Now if that’s a legit quality website, the metrics I would look at are of course Ahrefs’ DR and RD, which stand for Domain Rating and Referring Domains respectively.
By looking at these two metrics, you can get a very rough idea of this website’s “link popularity” compared to the rest of the internet. Because as a general rule you want to get links from “popular” websites.
One other thing I highly recommend you factor in is how fast is this website acquiring new backlinks. In Ahrefs there’s a graph that shows you how many referring domains this website is acquiring over time. If that graph is plateauing – then the “value” of your link won’t really grow over time. Moreover, there’s a good chance that this website will be eventually abandoned, and your link will simply vanish in a few years.
But if the graph of new referring domains is going up – it means that this website is gaining more and more popularity over time, so the value that you get from your link will only grow over time.
These are the very basics that you can check in about 15 seconds.
And if you want to go deeper in assessing the link quality of a website, there’s nothing better than actually digging into the websites that link to it.
I mean Domain Rating and Referring Domains may seem high,
but these metrics can surely be manipulated. So, if
something seems sketchy – always dig deeper.”