Finding the right SEO company to suit your business’s needs is challenging. There’s no end to the supposed “experts” out there claiming they can get you more clients without offering any proof. And review sites have an overwhelming number of options to choose from.

That’s why we’ve put together this shortlist of the best SEO companies based on the industries that they serve. This list will put you in the right direction and help you find the best online marketing partner to fit your unique needs.

Best SEO Company for Lawyers: Rankings.io

Rankings.io focuses exclusively on providing SEO services to law firms. We pride ourselves not just on our ability to improve rankings, drive traffic, and increase the conversion rate for law firm websites but on our commitment to responsiveness and accountability to our clients.

Every service we provide is geared towards getting law firms more qualified cases quickly. Many of our clients see an ROI in six months or less.

But you don’t have to take our word for it. Here’s what Houston personal injury attorney Stewart J. Guss has to say after we tripled his firm’s call volume in a very competitive market:

And here’s what Philadelphia-based attorney Gabriel Levin had to say about us after we helped him go toe-to-toe with competitors with multimillion-dollar advertising budgets, increasing his organic traffic by 3,400% along the way:

If you’re an attorney and you’re tired of other agencies making promises they can’t back up, contact us today to see how we can help you dominate Google search results and drive the leads you need to grow your firm.

Best SEO Company for Local Businesses: WebFX

WebFX is a full-service digital marketing agency that does a little bit of everything for brands large and small. They have an excellent reputation derived from working in a range of industry verticals like manufacturing, SaaS, healthcare, and more.

So how does an SEO company with such a broad spectrum of clients fit on our list as the best for local businesses?

Simple: WebFX is a reputable brand that small, local businesses can trust to help them at a low price. Most of the time, extremely low-cost SEO services are too good to be true, but this agency has been able to lower prices for local businesses by scaling its operations.

Best SEO Company for Ecommerce: Orainti

Orainti is an SEO agency with deep expertise in technical SEO and international SEO—a perfect combination for serious ecommerce businesses.

The founder, Aleyda Solìs, is a well-known expert in the SEO industry with 10+ years of experience across North America, EMEA, and LATAM regions.

Orainti has worked with well-known brands like Sage, Eventbrite, Under Armour, and Zillow.

Best SEO Company for MarTech Companies: Ardent Growth

Ardent Growth specializes in SEO and Content Marketing for MarTech companies.

They primarily work with early and growth-stage MarTech SaaS companies, their proprietary software and rigorous hiring process for content marketers and writers make them a great fit for any MarTech company that wants to capture more demand and generate more revenue from search engines.

Their services focus on content strategy, full-stack content production, and SEO consulting.

Best SEO Company for B2B SaaS: SimpleTiger

Screenshot of SimpleTiger's home page hero section.

Since 2007, SimpleTiger has specialized in helping B2B SaaS companies scale through organic search.

Their team has a deep familiarity with SaaS business models, allowing them to develop SEO strategies that are specific to their client’s needs.

Whether your company takes a product-led or sale-led growth angle, the SimpleTiger team leverages their knowledge of your industry to build a comprehensive SEO plan that covers everything from content marketing to technical SEO to link building.

Best SEO Company for Agencies: 51Blocks

Screenshot of 51Blocks home page hero section.

51Blocks works in over 75 niches to provide whited labeled client-facing SEO services for agencies.

They help agencies scale their delivery by handling everything from onboarding to day-to-day emails to SEO campaign fulfillment. For agencies working on local campaigns, 51Blocks can help with everything from content creation, on-page SEO, technical SEO, and Google business profile optimizations.

In addition to executing SEO campaigns, they also provide budget and strategy recommendations to their partners.

Best SEO Company for Affiliates: Authority Hacker

While they do not offer done-for-you marketing services, the resources that the Authority Hacker team has put together contain a wealth of knowledge for anyone who wants to make an affiliate marketing website.

Mark Webster and Gael Breton have over 20 years of experience building successful affiliate websites, and they share their knowledge in the form of free blog posts, podcasts, and paid courses. The best part is they only talk about tactics they know to work based on their years of experimentation.

Authority Hacker offers a beginner-level course for brand-new marketers where you can learn how to establish your website by following along as Mark and Gael build a new authority site. They also offer an advanced course for people who have an established site but want to scale it even further.

How Much Do Search Engine Optimization Services Cost?

Pricing for SEO services can vary widely based on things like:

  • The specific services you need
  • Your goals SEO campaign goals
  • Market competitiveness
  • The agency’s experience level and any proprietary tools or processes they may have

High-quality SEO services for most businesses sit in the range of $2,500 to $10,000 per month. For local or small businesses, the cost may be a bit lower depending on the complexity of the campaign.

In some cases, the pricing for large enterprises may be above $100,000 per month.

As you search for an SEO expert, you may see agencies and freelancers offering well below this rate. Most of the time, these “cheap” SEO services do not provide buyers with meaningful results or end up causing more problems than they fix.

In the best case, people who offer cut-rate SEO may be inexperienced, and they will be unable to get you results. In worse cases, they may be using spammy or unethical tactics to drive short-term results, which will eventually result in a penalty from Google or a loss of website traffic when Google rolls out an algorithm update.

But, if you’re a small or local business, don’t let the pricing for high-quality services scare you off. The good news is that plenty of reputable companies, such as WebFX, can offer low-priced options by scaling their operations.

Is Hiring an SEO Company Worth it?

Hiring an SEO agency is worthwhile if the services align with your marketing priorities and if you choose the right company to address your needs.

The choice that many businesses face when it comes to marketing themselves is between investing in paid search advertising or organic SEO services. They need to decide if SEO itself is worth it and matches their goals.

Unlike advertising, where you can get new customers almost as soon as you place an ad, SEO can take months before you begin to see significant results. That said, SEO can provide your business with longer-lasting, sustainable results once it has ramped up.

Bidding on paid advertising can quickly become expensive, and the minute you stop paying for ads, they will no longer appear in Google’s search engine results pages (SERPs).

Meanwhile, SEO activities might take a while to show results, but each action you take supports the other. This means that, over time, it becomes faster and easier for your site to rank on the first page of organic search results, improving lead generation without constantly paying for a spot in the SERPs.

Hiring a professional SEO company is only worth it if you work with a partner who understands your business and what you need to succeed in search. Be sure to look for agencies with a track record of developing and implementing effective strategies for others.

Look for companies that can demonstrate expertise in general SEO and working with your industry specifically. Read reviews on sites like clutch.co and find agencies with a history of delivering results and communicating clearly with their clients. Read case studies and testimonials to get a feel for the company’s methodology and what clients have to say about them.

In terms of services, an SEO company should be able to offer:

  • Website audits
  • Technical SEO
  • On-page optimization
  • Content marketing
  • Link building and off-page SEO
  • SEO strategy

If you are a local business, the company you partner with should also understand and offer local SEO services.

What SEO Services are Worth it for Your Business?

A website audit is always worth it when starting with an SEO company. Audits can come in different forms, but each helps an agency determine what actions could improve your site’s performance and what growth opportunities are available to you.

Keyword research is also necessary for an SEO specialist to find opportunities to optimize your site or for new content, depending on the strategy that’s best for you.

After that, deciding which services are worth it to you depends on the SEO audit results, your business’s digital marketing strategy, and your industry.

If your website audit shows numerous technical issues that prevent it from competing, then technical SEO services will have a more immediate impact than backlink building or content marketing.

Businesses without a marketing department or a marketing plan can benefit from SEO strategy services. A deep dive into your market, competitors, and customers will help you develop a coherent set of goals, actions, and measurements to grow your business.

The value of certain services is also relative to your industry.

Local businesses, for example, should choose an SEO agency that offers and specializes in local SEO services like Google Business Profile Optimization and directory citation building. Companies without a local component don’t need to worry about these services.

If your website already has a lot of content and you want to improve upon that base, then on-page optimization and link building services are more valuable than other offerings.

Sites that are just starting out or have very little content could benefit from a content marketing strategy and new content production.

Note that search engine optimization is a distinct type of internet marketing. Some SEO companies will provide services like social media marketing, email marketing, web development, and more in addition to their core offering. But if you want it all, you may need a full-service marketing company.

What Questions Should You Ask Before Hiring an Agency?

Graphic of Chris Dreyer with quote "Deliver proof, not promises.

Once you’ve narrowed down your list of potential SEO partners, take some time to ask them the right questions before signing a contract with them.

Having the skills and experience to work on your campaign is only a part of a good working relationship with an SEO agency.

When you speak with a possible SEO vendor, be sure to set budget expectations up front. All the questions you could ask them will not matter if you and the vendor cannot agree on pricing.

You also have to make sure that their business style fits with your own. Make sure you’re on the same page regarding goals, expectations, reporting, and communication.

Here are the top questions that you should ask before finalizing a deal:

  • What does a good partnership look like to you?
  • What does success look like and how is it measured?
  • How often will you send reports or updates?
  • What format will you report in?
  • What metrics or KPIs will you report on?
  • What services will we need and which ones are not important?
  • Do you have a background in my industry?
  • Have you worked with my target audience before? If not, do you have a system to learn about and understand them?
  • Do you do customer research?
  • What results have you achieved in the past with similar clients?

Asking these questions can help you determine if the potential partner has the experience necessary to drive the results you deserve and if your goals are in alignment.

If you’re looking for an SEO partner that focuses on results rather than empty promises, contact Rankings.io today. We’re committed to driving results for our clients while upholding our commitment to open and transparent communication every step of the way.