Looking to grow your law firm’s caseload through Google? Working with a trusted law firm SEO agency is the most effective way to increase your visibility, attract qualified leads, and outperform competitors online.
Unlike generic digital marketing firms, a specialized SEO company for attorneys understands the unique challenges of legal marketing. The right SEO agency for attorneys can help your firm rank higher in search results, build authority, and convert clicks into clients.
Here's the truth: there are a ton of SEO companies out there selling their services to lawyers, but only a few of them know what they're doing.
That’s why we’ve put together a list of the top SEO companies for lawyers. Here’s the shortlist if you’re in a hurry:
- Rankings.io
- LawRank
- Consultwebs
- Hennessey Digital
- Grow Law Firm
- iLawyerMarketing
- Webris
- Consumer Marketing Attorney Group
- AttorneySync
- Mockingbird Marketing
- On the Map Marketing
- Esquire Digital
- Juris Digital
- Empirical360
- The Search Engine Guys
- Nifty Marketing
- BluShark Digital
- Scorpion
What Is SEO for Lawyers?
SEO for lawyers refers to the process of optimizing a law firm’s website to rank higher in search engine results, particularly Google & AI, for relevant legal keywords and client searches.
Curious how we uncover the best keywords for attorneys? See our keyword research process to learn how we identify high-impact terms that drive qualified leads
The goal is to attract more potential clients who are actively looking for legal services online.
Key elements of law firm SEO include:
- Keyword research focused on legal search intent (e.g., “personal injury lawyer near me”)
- On-page optimization like updating titles, meta descriptions, and content structure
- Local SEO strategies for Google Business Profile, maps, and reviews
- Link building from high-authority and industry-relevant websites
- Technical SEO to ensure fast load times, mobile-friendliness, and indexability
A reliable law firm SEO agency specializes in these strategies to help attorneys drive qualified traffic and increase caseloads organically.
Why SEO Is Important for Lawyers?
For law firms, SEO is essential because your potential clients are already searching online for answers, legal guidance, and representation. If your firm isn’t showing up in the top results, you’re losing business to competitors who are investing in SEO.
Here’s why working with an experienced SEO company for attorneys matters:
- 90%+ of legal consumers use search engines during their decision-making process
- SEO delivers compounding returns over time, unlike paid ads that stop generating leads when the budget ends
- Ranking on page one of Google builds trust, authority, and visibility for your firm
- Local SEO helps you dominate the “near me” and city-based searches in your practice area
When an Agency Is PE-Backed: What Changes
Private equity ownership in the legal-marketing space represents a major industry shift, and it’s important for law firms to understand how it affects the agencies they partner with.
When an agency is backed by PE, it means an investment firm has acquired or taken a controlling stake with the goal of scaling, consolidating, and eventually exiting.
This often marks a shift away from a founder-led boutique model and toward a larger platform with different priorities. As Adweek explains in Your agency just sold to private equity. Now what?, these transitions can change how agencies operate and what they prioritize.
There are clear advantages to this kind of ownership. PE-backed agencies often gain access to more capital, stronger infrastructure, and advanced tools that boutique firms may not have. These resources can support better analytics, expanded service lines, and faster scaling. When founders remain involved and aligned with the mission, the investment can help agencies modernize and compete more effectively at a national level.
However, the trade-offs deserve equal attention. After acquisition, many agencies experience a cultural shift toward standardization, efficiency, and short-term growth metrics.
This can reduce the personalized service that many law firms rely on. Adweek reports that clients often sense a shift where “speed and integration” start to outweigh strategy and relationship-building, highlighting post-acquisition cultural changes.
Cost-cutting pressure is another major factor; studies, including research cited by ScienceDirect, show that post-acquisition cost controls can affect creativity, experimentation, and senior-level involvement. Repeated roll-ups or “re-trades” can dilute focus even further, and as A&O Shearman notes in its analysis of serial acquisitions, platform consolidation can introduce operational instability and short-term decision-making that clients eventually feel.
One final signal to watch is the language an agency uses internally. If it starts referring to itself as “the platform,” that often indicates alignment with a broader investment strategy and that ownership changes may already be on the horizon.
18 Best Law Firm SEO Agency in 2026
Hiring the right law firm SEO agency is one of the smartest investments you can make to grow your practice in 2026.
With Google continuously evolving and competition in legal search results heating up, attorneys need more than a generalist marketing firm: they need an SEO company for law firms that understands how to generate real, qualified leads.
Want to see even more ways to attract qualified clients? Check out our guide to lead generation for lawyers and learn how to turn traffic into signed cases.
To save you hours of research, we’ve curated a list of the top SEO companies for attorneys this year. These agencies stand out for their legal marketing expertise, proven case studies, and ability to deliver long-term SEO results for law firms of all sizes.
Explore the top performers below and find the law firm SEO company that aligns best with your goals.
| Agency | Clutch | UpCity | Inc5000 | |
|---|---|---|---|---|
| Rankings.io | 5.0 (68) | 4.9 (102) | 4.9 (32) | 8× (2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025) |
| LawRank | 4.8 (81) | 5.0 (21) | 5.0 (13) | 3× (2021, 2022, 2023) |
| ConsultWebs | 4.8 (41) | 4.9 (6) | N/A | 2016 |
| Hennessey Digital | N/A | 4.7 (9) | N/A | 6× (2020, 2021, 2022, 2023, 2024, 2025) |
| iLawyerMarketing | 4.5 (35) | 4.7 (8) | N/A | 2025 |
| Webris | 4.9 (79) | 5.0 (3) | N/A | N/A |
| Esquire Digital | 5.0 (14) | N/A | N/A | N/A |
| Consumer Marketing A.G. | 3.2 (15) | N/A | N/A | N/A |
| AttorneySync | 4.9 (51) | N/A | N/A | N/A |
| Mockingbird Marketing | 4.7 (23) | N/A | N/A | N/A |
| On the Map Marketing | 4.5 (172) | 4.2 (12) | 5.0 (1) | 3× (2017, 2018, 2019) |
| Juris Digital | 4.9 (75) | 4.4 (15) | 4.2 (5) | N/A |
| Empirical360 | 5.0 (119) | N/A | N/A | N/A |
| The Search Engine Guys | 4.9 (114) | N/A | N/A | N/A |
| Nifty Marketing | 4.8 (43) | 5.0 (1) | 5.0 (1) | 3× (2016, 2017, 2018) |
| BluShark Digital | 5.0 (161) | 4.9 (12) | N/A | 6× (2020, 2021, 2022, 2023, 2024, 2025) |
| Scorpion | 4.7 (38) | 4.4 (9) | N/A | 10×+ (2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025) |
1. Rankings.io
Rankings.io is the premier marketing agency for lawyers.
Growing law firms' client bases is what we do. We work exclusively with legal clients, and we've built out proven systems and processes to get you results through search engine optimization.
We offer the full spectrum of SEO services for lawyers, including:
- SEO content marketing
- On-page optimization
- Technical SEO
- Local SEO and citation building
- Link building
Our singular focus on law firms has made us not just experts in SEO but also a team with a deep understanding of what makes your practice tick.
Our results for lawyers speak for themselves. Feel free to check out our case studies for a deep dive.
But anyone can make promises. Here's the proof straight from the mouths of lawyers we've worked with.
“The retainer I pay—without any hesitation—is the best ROI of any marketing dollar I spend. It’s the most cost-effective way to get good, high-quality cases.”
— Stewart J. Guss, Stewart J. Guss, Attorney at Law
That’s what Houston personal injury lawyer Stewart J. Guss had to say about us after we tripled his client volume in only a few months.
And here’s what Philadelphia attorney Gabriel Levin had to say after we increased organic traffic to his site by 3,400%:
“The total number of cases in the pipeline is 50–60% greater than it was 24 months ago. It’s allowed us to bring in new lawyers, and it’s allowed me to spend more time being a lawyer instead of an SEO.”
— Gabriel Levin, The Levin Firm
Over a decade of working with legal practices has earned us the number one spot on Clutch’s list of SEO companies for lawyers, with a 4.8-star rating overall.
The experts at Rankings.io dedicate themselves to getting you real results without cutting corners.
Attorneys review the content we create for quality assurance and accuracy. The backlinks we build come from years of forming relationships with thousands of high-quality publishers. You'll work with a full team of specialists who fight to earn you the top spot on Google.
And we're not just committed to helping our clients dominate the rankings in their market.
We provide our clients with the highest quality of service possible. We are serious about communication and transparency. We're available any time our clients have a question or want an update—even outside of normal business hours.
We provide SEO services to firms in multiple practice areas, including:
- Personal injury law
- Divorce and family law
- Estate planning and probate
- Employment law
- Criminal defense
- Immigration
- Bankruptcy
And the list goes on. We work with lawyers who provide general legal services, work on mass tort cases, and more.
Our online marketing services don't stop at SEO either.
Rankings.io also handles law firm website design, Google pay-per-click ads (PPC) and Local Service Ads, and social media marketing for lawyers.
2. LawRank
LawRank is a well-established legal marketing agency known for helping law firms dominate competitive practice areas through a blend of SEO, paid search, and high-converting website design. Focused primarily on personal injury, criminal defense, and family law, they position themselves as experts in driving qualified leads for firms operating in saturated markets.
Their team emphasizes results rooted in data, technical SEO excellence, and a strong understanding of legal search intent. LawRank also highlights its commitment to transparent communication and high-touch account management, which appeals to firms that want consistent reporting and clear performance expectations. With a proven track record of ranking firms on page one for difficult, high-value keywords, they offer a structured and scalable approach for practices ready to increase visibility and case volume.
For firms seeking a partner that blends strong SEO fundamentals with polished websites and PPC campaigns, LawRank presents itself as a reliable option, especially for attorneys aiming to grow in ultra-competitive metros.
3. Consultwebs
Consultwebs boasts an impressive 25+ years in business. Established in 1999, they’ve weathered many storms in the digital world. Their processes ensure that when change happens, their clients find their way back to the top first.
Exclusively working with the legal industry, Consultwebs has several on-staff attorneys that understand legal market nuances. They are a full service digital law firm marketing agency specializing in SEO, comprehensive marketing, online advertising, website design, social media marketing, video marketing, and more.
4. Hennessey Digital
Hennessey Digital is a large-scale digital marketing agency known for its enterprise-style approach to SEO and paid media for law firms. Founded by Jason Hennessey, a long-time figure in the legal SEO space, the company has grown rapidly and works with many high-budget personal injury firms across the country. Their model emphasizes aggressive technical SEO, robust content production, and a heavy investment in analytics and proprietary technology.
The agency positions itself as a performance-driven partner, highlighting its ability to deliver high-volume, high-value case leads through national-level SEO strategies. With sizable teams across content, engineering, design, and PPC, Hennessey Digital operates with a structure closer to a scaled marketing organization than a boutique agency. This makes them appealing to fast-growing or already large firms that need volume, infrastructure, and constant optimization.
They also invest heavily in reporting tools and dashboards, aiming to give clients real-time insight into rankings, leads, spend, and growth opportunities. For firms seeking a more enterprise-like partner with broad resources, a deep bench of specialists, and an emphasis on technical execution at scale, Hennessey Digital stands out as a well-known option in the competitive legal marketing landscape.
5. Grow Law Firm
Grow Law Firm, as the name suggests, is in the business of helping law firms grow. They are experts in search marketing: SEO, PPC, and high-performance website design and development, and do it with excellence.
With a primary focus on the ROI for their clients, they are known to deliver results north of 400%, with some clients reporting ROI in excess of 1000%. All through cost-effective SEO and PPC campaigns that deliver scores of prospective clients. What’s more is that their clients love the transparency and accountability they get, which leads to a self-reported client retention rate of over 95% on an annual basis.
Because Grow Law Firm chose focus and excellence in search marketing, they do not provide social media marketing.
6. iLawyerMarketing
iLawyerMarketing is a long-standing digital marketing agency focused exclusively on helping law firms generate more and better cases online. With over a decade in the legal marketing space, they’ve built a reputation for producing visually polished, conversion-focused websites paired with strong SEO strategies designed to compete in crowded markets. Their approach emphasizes custom design, detailed UX thinking, and deep competitor research to help firms stand out against local and national rivals.
Beyond design, iLawyerMarketing provides SEO, PPC, content, and video production services, often highlighting their ability to deliver measurable improvements in traffic, rankings, and lead flow. They focus heavily on data-driven decision-making, using A/B tests, heatmaps, and user behavior analysis to optimize performance over time. Their long history working with personal injury, criminal defense, and other high-competition practices gives them a strong foundation in understanding how potential clients search and what motivates them to convert.
For law firms prioritizing premium website aesthetics, strong organic visibility, and a blend of creative and analytical strategy, iLawyerMarketing remains a noteworthy option in the legal marketing ecosystem.
7. WEBRIS
WEBRIS is a modern, law-firm-focused digital marketing agency that emphasizes a “Blended Search” model — combining organic SEO, local (GEO) optimization, paid search, and social to ensure firms show up everywhere prospective clients are searching.
They don’t just chase rankings; they’re results-driven, focusing on metrics that matter for law firms (signed cases, not just traffic) and apply a multi-channel framework that addresses Google’s traditional listings, the Maps Pack, AI/LLM platforms (e.g., ChatGPT, Perplexity) and paid placement.
Their proprietary Growth Grid™ system benchmarks a firm’s current quadrant (Invisible & Chaotic → Leaky Bucket → Ready to Scale → Dominant) then activates campaigns across SEO, GEO, PPC, social ads and intake systems to scale lead volume and business outcomes.
For firms that are ready to invest at a higher level and want a comprehensive, “everything-in-one” approach that integrates paid + organic + local + social, WEBRIS presents a strong option in the legal-marketing landscape.
8. Consumer Marketing Attorney Group
Consumer Attorney Marketing Group is a specialized legal marketing agency focused on driving growth for firms that operate in high-volume, high-competition practice areas. Their approach blends paid advertising, SEO, and creative content to help firms capture consumer demand and convert more qualified leads. With an emphasis on mass torts, personal injury, and other consumer-focused legal services, they position themselves as experts in campaigns that require scale, speed, and consistent lead generation.
The agency highlights its ability to execute large, multi-channel campaigns — from TV and digital ads to landing pages, intake systems, and targeted search strategies. Their team works to streamline the entire marketing pipeline, ensuring that firms not only attract attention but also convert leads efficiently through optimized messaging and strong funnel management. This makes them appealing to attorneys looking to generate a predictable flow of cases across multiple markets.
9. AttorneySync
AttorneySync has a lot of experience in the world of attorney SEO. They’ve provided marketing services to lawyers since 2008. And their co-founder and SEO expert, Gyi Tsakalakis, is a non-practicing attorney.
This company provides all of the standard SEO services an attorney needs, including local and national optimization.
One thing that stands out with AttorneySync is that they offer month-to-month contracts. That’s great for lawyers who don’t want to commit to a full year of SEO services. It also means that they’ll put in the work to keep bringing you value.
AttorneySync also offers web design and social media services in addition to SEO.
10. Mockingbird Marketing
Mockingbird Marketing has carved out a notable reputation in legal marketing, especially when it comes to SEO services tailored for law firms. One of their distinguishing features is their comprehensive call tracking system. This enables firms to accurately measure the effectiveness of campaigns by tracking incoming calls, understanding client inquiries, and refining marketing strategies accordingly.
Additionally, Mockingbird provides robust business reporting, giving law firms clear insights into performance metrics and ROI. This level of transparency helps firms gauge the impact of their marketing efforts and make data-driven decisions that foster growth.
A particularly noteworthy aspect of their offering is their approach to dark social media. Unlike traditional social media platforms, dark social refers to the sharing of content through private channels like messaging apps and emails. Mockingbird effectively taps into this often-overlooked channel, helping law firms harness the power of word-of-mouth marketing and recommendations that occur outside public view.
11. On the Map Marketing
On the Map Marketing is a digital agency that works with law firms across the country, offering SEO, web design, and paid advertising services aimed at improving visibility and driving steady lead flow. Known for their emphasis on custom WordPress websites and local SEO execution, they position themselves as a practical, results-oriented partner for firms that want strong foundational marketing without unnecessary complexity. Their team focuses on improving search rankings through structured site architecture, content development, and consistent technical optimization.
In addition to SEO, On the Map Marketing provides PPC management, reputation services, and design solutions to help firms strengthen their online presence across multiple channels. They emphasize transparent communication, month-to-month reporting, and cost-effective campaign structures, making them appealing to small and mid-sized firms that are scaling their digital strategy. With experience across personal injury, criminal defense, family law, and other consumer-focused practice areas, they aim to deliver predictable performance built on steady optimization rather than aggressive, enterprise-style tactics.
12. Esquire Digital
Esquire Digital is a legal marketing agency that focuses on helping plaintiff law firms grow through a combination of SEO, paid advertising, and high-performance website development. The company positions itself as a growth partner for firms that want to scale aggressively in competitive markets, particularly in personal injury and mass tort litigation.
Their approach emphasizes revenue-focused marketing rather than vanity metrics. Esquire Digital often highlights its focus on signed cases, cost per acquisition, and overall firm growth rather than just traffic or rankings. This performance-oriented philosophy is paired with custom-built websites designed to load quickly, convert visitors into leads, and support long-term SEO strategies.
The agency also promotes a strong integration between marketing and law firm operations. Beyond traditional digital marketing services, Esquire Digital works with firms on intake optimization, CRM workflows, and lead management processes to ensure that marketing investments translate into actual retained cases.
13. Juris Digital
Juris Digital has built a reputation as a full-service digital marketing agency exclusively for law firms, combining website design, SEO, content strategy and paid search under one roof. Their leadership team brings over 30 years of collective experience in legal-marketing and search engine optimisation.
What sets Juris Digital apart is their emphasis on not only ranking firms for competitive keywords but also on creating conversion-ready websites and content that attract “better cases.”
For law firms that already have some organic traction but are ready to scale with strong web architecture, elevated content and disciplined technical SEO, Juris Digital offers a compelling alternative.
14. Empirical360
Empirical360 is the leading family law marketing expert, specializing in helping law firms achieve dominance in their local markets.
We utilize a powerful combination of video marketing campaigns, paid ads, and SEO strategies to elevate family law firms to the status of omnipresent, celebrity lawyers in their cities. But we don’t stop at visibility. Our team also focuses on turning leads into clients with our expert sales coaching, ensuring that your marketing efforts translate into measurable success.
Trusted by some of the largest 8-figure family law firms in the nation, we offer tailored, results-driven solutions that drive growth, enhance client acquisition, and position firms as industry leaders.
15. The Search Engine Guys
The Search Engine Guys have provided SEO services to law firms for over 15 years.
They've worked with hundreds of clients and have dialed in their processes and offerings. This is a full-service agency that takes a holistic approach. That means prospective clients should expect a wide range of digital services.
The Search Engine Guys is best for lawyers who want to run a search engine marketing campaign, which is a combination of SEO and PPC.
16. Nifty Marketing
Nifty Marketing is a well-regarded digital marketing agency focused exclusively on helping law firms grow through specialized local SEO, content strategy, and conversion-optimized website design. With roots as one of the earlier legal-focused SEO agencies, they’ve built a reputation for combining deep technical knowledge with a strong understanding of how potential clients search for attorneys in local markets. Their team emphasizes clean architecture, high-quality content, and white-hat SEO practices designed to produce sustainable, long-term growth.
Beyond organic search, Nifty Marketing offers PPC management, UX-focused design, and comprehensive digital strategy tailored to a firm’s practice area and geographic competition. They highlight their ability to build websites that not only rank but also convert, prioritizing speed, clarity, and user pathways that turn visitors into leads. Their work often appeals to firms that value craftsmanship, attention to detail, and an agency that avoids one-size-fits-all templates.
17. BluShark Digital
BluShark Digital is a legal marketing agency known for its strong emphasis on technical SEO, high-quality content, and sophisticated digital strategies tailored specifically for law firms. Founded by Seth Price, an attorney who built his own firm using SEO, BluShark positions itself as an agency that understands both sides of the industry, how lawyers think and how search engines behave. Their approach is built around four core pillars: technical optimization, authoritative content, creative link-building, and local SEO execution designed to help firms compete in crowded metro areas.
The agency highlights its ability to deliver measurable improvements in organic visibility by focusing on advanced site architecture, deep keyword strategy, and consistent content production. With teams dedicated to digital PR and link building, BluShark aims to strengthen a firm’s overall authority while driving higher-quality leads. They also provide paid search, website design, and analytics support, giving firms a multi-channel strategy under one roof.
18. Scorpion
Scorpion is one of the largest and most recognizable marketing platforms serving law firms, known for its all-in-one approach that combines SEO, PPC, website design, intake support, and proprietary technology. With a long history in the legal industry, Scorpion positions itself as a comprehensive solution for firms that want everything handled under a single system, from lead generation to reporting. Their platform emphasizes convenience, automation, and constant optimization, appealing to firms that prefer a hands-off marketing relationship supported by a large team and advanced software.
A major part of Scorpion’s pitch is its ability to manage high-volume advertising campaigns at scale, particularly for personal injury, criminal defense, and family law practices. They invest heavily in technology, offering dashboards, automated insights, and AI-driven tools that help firms track leads, monitor spend, and identify growth opportunities. Their polished, high-production-value website designs and aggressive paid media strategies make them an attractive choice for firms seeking strong visibility quickly.
Does SEO Work for Lawyers?
Yes. SEO still works for lawyers.
One in three people turn to the internet when they start searching for a lawyer. And that means turning to Google for help. When you invest in search engine optimization, your firm is front and center for these potential clients.
But what makes or breaks whether SEO works for your firm is the team you choose to work with.
There are too many people out there selling SEO services to lawyers who only learned the basics from a few webinars. Lawyers need to work with an SEO company with a history of results if they want to win. Legal SEO is hyper-competitive, and partnering with someone who doesn't know what they're doing will only let you down.
Take this example from a firm that worked with Rankings.io for years before leaving for another agency.
The firm saw consistent growth year over year while working with us. Then their monthly organic traffic crashed after switching to someone who couldn’t give them the service they needed.
Working with someone who gets SEO and the competitive space that attorneys live in is key to your success.
Why Invest in Law Firm SEO Services
Every law firm vies for prominence on search engines, facing stiff competition on platforms like Google and Bing, where a law firm's visibility can significantly impact its ability to attract new clients. Investing in law firm SEO services isn't just recommended; it's the best way to gain an edge in their law firm marketing strategies.
Boost Visibility on Search Engine Results Pages (SERPs)
The primary goal of investing in SEO services is to improve your law firm website’s ranking on search engine results pages. Most potential clients looking for legal assistance start with a search engine. By optimizing your website to appear higher on SERPs, you immediately increase the chances of your firm being found by those in need of your services. A reputable SEO agency can employ advanced strategies to improve your rankings, leveraging the latest SEO trends and algorithm updates.
Enhance User Experience on Law Firm Websites
Today, search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. By investing in law firm SEO services, you're not just optimizing for search engines but also for the people visiting your site. An SEO-optimized law firm website can reduce bounce rates and encourage potential clients to spend more time exploring your services, ultimately leading to higher conversion rates.
Build Trust and Credibility
A law firm's online presence is often the first point of interaction with potential clients. A well-optimized website that ranks high on search engines conveys authority, trustworthiness, and expertise. Effective SEO strategies help to build a professional online image, reinforcing your firm's credibility in the eyes of both search engines and potential clients.
Cost-Effective Law Firm Marketing
Investing in SEO for your law firm can be a highly cost-effective strategy compared to traditional advertising methods. While paid advertising delivers immediate results, its effects are short-lived and can become costly over time. SEO, on the other hand, offers sustainable growth. With the right SEO strategy, your law firm can enjoy long-term benefits, including consistent online visibility and an increase in high-quality traffic to your site—all of which contribute to a favorable return on investment.
Stay Ahead of the Competition
In the competitive legal sector, having a strong SEO strategy can be the difference between thriving and merely surviving. Law firms that rank higher on search engine results pages are more likely to capture potential clients before they even consider competitors. Investing in law firm SEO services keeps your law firm on the cutting edge of search engine algorithms and law firm marketing trends, ensuring you maintain a competitive edge.
Partnering with a reputable SEO agency can turbocharge your presence on search engines, making your law firm the go-to choice for potential clients searching for legal excellence online.
How to Choose The Best Law Firm SEO Company
There are a few things to keep your eyes peeled for when you search for a lawyer SEO company.
Here are the things you should look for, whether you go with one of the options on this list or choose another option.
Watch Out for Firms that Focus on Vanity Metrics
Rule number one with SEO: agencies that focus on vanity metrics aren't worth your time.
Talking about things like organic traffic and search engine rankings on Google search is one thing. They're important, too. Not being able to make your website rank on the first page of Google is a problem.
But an agency that can only point to traffic and rankings is one that's focused on the wrong thing.
What matters is whether they can drive an increase in case leads for you.
That's the whole point of marketing your firm. A good SEO agency for lawyers is one that shows you proof that their SEO efforts work. They need to demonstrate that they know how lead generation works and can bring you more new clients and a return on investment.
Find a Partner with a History of Results
Lawyers deserve to work with someone who can show you their success stories.
The agency you choose should be able to supply you with case studies showing their results (like these ones).
Ideally, you should be able to access their case studies from their website. Some agencies only show case studies on request. That's not terrible, and most of the time, it's to protect client privacy.
Still, the lack of a history of results is a red flag.
Check the Services They Offer
SEO services are somewhat standardized, and there are a few core services you'll need.
Here's what to look for:
- Website audits
- SEO strategy
- Technical SEO
- On-page SEO
- Keyword research
- Content creation/content marketing
- Link-building and off-page SEO
Many lawyers do their business at a local level. That means your SEO company needs to understand local search. Those services include things like:
- Google Business Profile optimization
- Local citation building
- Directory listing campaigns
The last service to look out for is reporting. Your SEO company needs to be accountable to you. That means having a system for delivering regular reports to you, whether through a meeting or in your inbox.
Look for Someone Who Focuses On Lawyers
The legal industry is among the most competitive markets on Google.
Lawyers also have to put up with unique restrictions from the ABA and state bar associations. This puts your firm outside of the wheelhouse of someone who's new to working with lawyers.
It takes more than knowing how Google's algorithm works to get lawyers in front of their target audiences.
An agency might be the best in the world at ranking e-commerce companies, but they'll have a steep learning curve when they start working for you.
Lawyers need someone who doesn't just understand how to rank a website. You need a partner who understands how your firm works.
Make Sure You Will Own Your Site and Content
This is a big one that many people new to SEO overlook.
Some companies will try to hold you hostage by trying to retain ownership of the things they build for you. Don't let that happen to you.
Always make sure that you own the rights to your law firm's website — including its design and content.
The good news is that this is a problem that attorneys tend to encounter when they go through cut-rate providers. A reputable SEO company knows that the things they make for you are yours. But that doesn't mean you shouldn't check before you sign a contract.
Kickstart Your Digital Marketing Efforts with the Right SEO Provider
A successful SEO campaign for your law firm is a matter of finding the right SEO company to get you results. You need someone who's focused on the right metrics, understands your needs, and knows how to execute SEO tactics.
The companies on this list are the best of the best in legal SEO. It's a great shortlist to start your search.
Rankings.io is ready to help you dominate the organic search results and grow your online presence. We know what it takes to transform lawyer's case pipelines, and we have the results to back up our promises. Contact us today to see how we can help take your law firm to the next level with SEO and more.
