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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill

332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill

June 12, 2025
How Crisp’s Founder Uses Brand, Talent, and Vision to Scale Law Firms at Speed
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46. John Ruhlin, The Ruhlin Group   Giftology & Business Relationship Management
2020-11-12

46. John Ruhlin, The Ruhlin Group Giftology & Business Relationship Management

Discover the art of gift-giving with John Ruhlin, a globally renowned speaker and founder of The Ruhlin Group.
Listen now
45. Jeff Rose, Good Financial Cents  Content Creation And Blogging For Attorneys
2020-11-05

45. Jeff Rose, Good Financial Cents Content Creation And Blogging For Attorneys

Discover the secrets to creating great content from self-made millionaire Jeff Rose, who built his personal finance business from scratch.
Listen now
44. Yehia Said, Weitz & Luxenberg   People, Process & Law Firm Data Analytics
2020-10-29

44. Yehia Said, Weitz & Luxenberg People, Process & Law Firm Data Analytics

Yehia Said, Director of Business Operations at Weitz & Luxenberg, discusses revolutionizing the legal world and the importance of data.
Listen now
43. Paul Faust, Ring Boost  Custom Attorney Phone Numbers & The Power Of Your Voice
2020-10-22

43. Paul Faust, Ring Boost Custom Attorney Phone Numbers & The Power Of Your Voice

Discover the power of voice in the digital marketing era and why vanity numbers still matter. Listen to the podcast now!
Listen now
42. Frank Ramos Jr.   Side Hustles, LinkedIn & Attorney Mentorship
2020-10-15

42. Frank Ramos Jr. Side Hustles, LinkedIn & Attorney Mentorship

Discover the secret to building a massive LinkedIn following and the importance of side-hustles in this intriguing podcast episode.
Listen now
41. Pete Strom, Strom Law Firm  Personal Injury Pricing Strategies & Hiring For Psychology
2020-10-08

41. Pete Strom, Strom Law Firm Personal Injury Pricing Strategies & Hiring For Psychology

Discover the secrets to Pete Strom's success as a lawyer and businessman in this insightful podcast episode.
Listen now
40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience
2020-10-01

40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience

Learn expert tips from Joey Coleman, author of "Never Lose a Customer Again," on creating a remarkable client experience. Listen now!
Listen now
39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies
2020-09-24

39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies

Learn SEO-based content marketing for personal injury lawyers from Ross Hudgens, Founder and CEO of Siege Media. Listen now!
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38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion
2020-09-17

38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion

Discover how David Craig built a successful law firm, became a truck accident expert, and cultivated compassion as a lawyer.
Listen now
37. Chris Do, The Futur - How to Grow a Massive Social Media Following
2020-09-10

37. Chris Do, The Futur - How to Grow a Massive Social Media Following

Discover the strategies and insights behind Chris Do's massive social media following in this episode of The Rankings Podcast.
Listen now
36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team
2020-09-03

36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team

Discover the secrets to propelling your law firm to award-winning success in this interview with Ben Bingham.
Listen now
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
2020-08-27

35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing

Learn how to run a successful pay-per-click advertising campaign for your personal injury practice in this podcast episode.
Listen now
34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
2020-08-20

34. Seth Godin - Making Your Personal Injury Law Firm Remarkable

Renowned blogger Seth Godin discusses how to make your personal injury law firm remarkable and stand out in a saturated market.
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33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
2020-08-13

33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command

Recruiting the perfect second-in-command: Cameron Herold shares expert advice on culture fit, networking, and leveraging free PR tactics.
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32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
2020-08-06

32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic

Discover the marketing strategies of Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney.
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