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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

June 5, 2025
25 Years In, Still Building Bigger: Inside Daniel Stark Law’s Growth and Marketing Machine
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60. Harlan Schillinger, Grandfather of Legal Advertising  Supercharge Your Intake Process
2021-02-18

60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process

Discover the secrets to optimizing your intake and establishing credibility in legal marketing with industry titan Harlan Schillinger.
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59. Mike Morse, Mike Morse Law Firm  Smart Risks, Smart Choices and Becoming Fireproof
2021-02-11

59. Mike Morse, Mike Morse Law Firm Smart Risks, Smart Choices and Becoming Fireproof

Discover the secrets to turning good law firms into great ones with Mike Morse, founder of the Mike Morse Law Firm.
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58. Andrew Finkelstein, Finkelstein & Partners  Acquisitions, Delegation And Operational Synergy
2021-02-04

58. Andrew Finkelstein, Finkelstein & Partners Acquisitions, Delegation And Operational Synergy

Andrew Finkelstein, legendary personal injury attorney, shares his journey from starting out to building a legal empire. Listen now!
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57. Gordon McKernan,  Gordon McKernan Injury Attorneys  Law Firm Family Succession And Giving Back
2021-01-28

57. Gordon McKernan, Gordon McKernan Injury Attorneys Law Firm Family Succession And Giving Back

Louisiana personal injury attorney, Gordon McKernan, discusses taking over a family business, community involvement, and marketing strategies. Listen now!
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56. William Denninger, Weitz & Luxenberg  The People, Process, Profit Venn Diagram
2021-01-21

56. William Denninger, Weitz & Luxenberg The People, Process, Profit Venn Diagram

Discover how Bill Denninger transformed the biggest plaintiff's law firm in New York into a perfect Venn diagram of people, process, and profit.
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55. Steven M. Levin, Levin & Perconti  Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship
2021-01-14

55. Steven M. Levin, Levin & Perconti Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship

Discover the groundbreaking work of Steven M. Levin, a trailblazer in nursing home and medical malpractice litigation. Listen now!
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54. John Nachazel, Michael Morse Law Firm  How Process Makes Profit From The Fireproof Data Evangelist
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Discover how John Nachazel transforms law firms into wildly profitable businesses using his five-step model and data-driven strategies.
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53. Patricia Refo, American Bar Association  Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World
2020-12-31

53. Patricia Refo, American Bar Association Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World

From aspiring newspaper editor to president of the American Bar Association, Patricia Refo shares her journey and insights on the legal industry's adaptation during the pandemic.
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52. Chris Mursau, Topgrading  Hiring For Excellence, Interview Strategy, And The New PIP
2020-12-24

52. Chris Mursau, Topgrading Hiring For Excellence, Interview Strategy, And The New PIP

Discover the secrets to finding and retaining top talent with Chris Mursau, President of Topgrading. Listen now!
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51. George Salinas, The Law Office of George Salinas  Client-Centric Firms, Personalized Experiences & Hybrid Marketing
2020-12-17

51. George Salinas, The Law Office of George Salinas Client-Centric Firms, Personalized Experiences & Hybrid Marketing

Texas super lawyer George Salinas shares how he sets his firm apart through exceptional customer service and hybrid marketing.
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50. Roland Frasier, Leverage, Exit, Grow, Scale  The EPIC Challenge And Profit Through Acquisitions
2020-12-10

50. Roland Frasier, Leverage, Exit, Grow, Scale The EPIC Challenge And Profit Through Acquisitions

Discover how Roland Frasier's shrewd acquisitions and cross-market competencies can multiply your firm's profits and supercharge your business.
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49. Sean Magennis, Capital54  Entrepreneurship At Scale & The Power Of Professional Networks
2020-12-03

49. Sean Magennis, Capital54 Entrepreneurship At Scale & The Power Of Professional Networks

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48. Jordan Harbinger, The Jordan Harbinger Show  Charisma, Networking, And Podcasting Success
2020-11-26

48. Jordan Harbinger, The Jordan Harbinger Show Charisma, Networking, And Podcasting Success

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