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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
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Assessing the ROI of SEO.

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Recent Episodes

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations
2023-09-05

204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

Discover the path to law firm growth and operations success with Ken Hardison, founder of the Personal Injury Lawyers Marketing & Management Association (PILMMA).)
Listen now
203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services
2023-08-31

203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services

Running a law firm doesn't have to come at the expense of an ideal lifestyle. Dave Abels, parter at Abels and Annes, shares how you can take your firm to the next level without unnecessary stress.
Listen now
202. Joshua Lisec — Toolkit: The Art of Persuasion, Authority Books, Strategic Positioning and Turning Readers into Clients
2023-08-29

202. Joshua Lisec — Toolkit: The Art of Persuasion, Authority Books, Strategic Positioning and Turning Readers into Clients

Creating an "Authority Book" with unique insights establishes expertise. Joshua Lisec, a prolific ghostwriter, shares how to gain professional authority on this episode of PIM.
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201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
2023-08-24

201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change

Staying ahead of the competition requires lawyers to adapt to rapid changes. Michael Blom, partner at The Lake Law Firm, shares how he stays flexible, even in uncertain times.
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200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
2023-08-22

200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert

To get clients - Speed is everything. Ted DeBettencourt, co-founder of Juvo Leads, explains how human-powered chat with fast response times and high emotional intelligence translate into more leads for your firm.
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199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
2023-08-17

199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust

Becoming a household brand doesn't happen overnight—it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex Parris of Rarris Law Firm shares his brand-building wisdom based on over 30 years of persistence.
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198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
2023-08-15

198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing

Law firms need the wisdom of an experienced guide to gain an edge over the competition and accelerate growth, Jon Robinson, SVP of Digital Media at Consumer Attorney Marketing Group, offers up the cheat codes you need to get that extra edge on the digital battlefield.
Listen now
197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle
2023-08-10

197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle

Unlock your dream day: work from a cafe, enjoy family time, and pursue your passions. Brian Glass, Partner at Ben Glass Law, brings this reality to life. Find insights on reshaping your lifestyle in this podcast episode.
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196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
2023-08-08

196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble

SEO pro Ryan Stewart offers insights into the ways AI is transforming marketing and how firms can benefit from early AI adoption.
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195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentums
2023-08-03

195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentums

Embark on an inspiring journey with Alex Limontes, from a small-town football player to a successful lawyer. Don't miss this captivating conversation!
Listen now
194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact
2023-08-01

194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact

It pays to stand out in a world where law firms all spread the same message. Dmitriy Kozlov, Chief Expression Officer at INFLUEX, shows us how.
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193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
2023-07-27

193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads

Not following up with your leads is massive a missed opportunity Ethen Ostroff understands this and has developed an incredibly successful system for lead capture and follow-up that you won't want to miss.
Listen now
192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
2023-07-25

192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions

Learn how to systematize lead follow up and sign more new cases with lead generation master Lauren Mingeee, CEO and Founder of Quintessa Marketing.
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191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
2023-07-20

191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide

Threads is taking the social media world by storm. Is this the right time for lawyers to hop on board Meta's Twitter competitor?
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190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform
2023-07-18

190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform

Learn how you can run your law firm — from first contact to settlement — on one dynamic platform and gain traction with Dov Slansky, VP of Strategy and Innovation at Litify.
Listen now
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