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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
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70. Steven Gursten, Michigan Auto Law  Knowing What Clients Want and Avoiding the Race To the Bottom
2021-04-29

70. Steven Gursten, Michigan Auto Law Knowing What Clients Want and Avoiding the Race To the Bottom

Discover how Steven Gursten became the premier auto accident lawyer and learn how to position yourself as the best in your field.
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69. James Ashcroft, Certified EOS Implementer  Adopting the Entrepreneurial Operating System and the Importance of Implementers
2021-04-22

69. James Ashcroft, Certified EOS Implementer Adopting the Entrepreneurial Operating System and the Importance of Implementers

Discover how James Ashcroft, an EOS coach, has helped businesses create healthy workplaces and achieve their goals. Listen now!
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68. Gary Falkowitz, Intake Conversion Experts  The Right Way To Manage Intake and the Secret To Converting Leads
2021-04-15

68. Gary Falkowitz, Intake Conversion Experts The Right Way To Manage Intake and the Secret To Converting Leads

Gary Falkowitz, attorney and CEO of Intake Conversion Experts, discusses the importance of improving law firm intake departments in this podcast.
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67. Karl Sakas, Sakas and Company  Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm
2021-04-08

67. Karl Sakas, Sakas and Company Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm

Learn from agency consultant Karl Sakas on how to grow your digital agency and level up your business. Listen now!
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66. David Farkas  The Upper Ranks, Essential Link Building Strategies for Your Law Firm
2021-04-01

66. David Farkas The Upper Ranks, Essential Link Building Strategies for Your Law Firm

Discover the best link building tips and insights from SEO expert David Farkas, founder of The Upper Ranks.
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65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting
2021-03-25

65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting

Discover the secrets of using Facebook advertising to generate leads for your law firm with Jacob Malherbe, a mass torts and PI Facebook advertising genius.
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64. Steve Ginsberg, Legal Marketing Arm   How To Play The Google Ads Game And Win
2021-03-18

64. Steve Ginsberg, Legal Marketing Arm How To Play The Google Ads Game And Win

Learn top tips from online advertising expert Steve Ginsberg on maximizing the effectiveness of digital marketing campaigns.
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63. Joe Fried, Fried Goldberg LLC  How To Become An Expert And Revolutionize Your PI Niche
2021-03-11

63. Joe Fried, Fried Goldberg LLC How To Become An Expert And Revolutionize Your PI Niche

Discover the story of Joe Fried, the truck accident attorney who has revolutionized the world of personal injury law.
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62. Rick Console, Console & Associates  Tough Business Decisions for Your Firm & Meditation For Attorneys
2021-03-04

62. Rick Console, Console & Associates Tough Business Decisions for Your Firm & Meditation For Attorneys

Discover how personal injury attorney Rick Console built his successful firm from the ground up and prioritizes client experience.
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61. Robert May, The May Firm  Tech Tools For Attorneys, Hiring For Excellence & Mentorship
2021-02-25

61. Robert May, The May Firm Tech Tools For Attorneys, Hiring For Excellence & Mentorship

Discover how personal injury attorney Robert May built a successful firm by incorporating core values and a tech-first approach.
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60. Harlan Schillinger, Grandfather of Legal Advertising  Supercharge Your Intake Process
2021-02-18

60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process

Discover the secrets to optimizing your intake and establishing credibility in legal marketing with industry titan Harlan Schillinger.
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59. Mike Morse, Mike Morse Law Firm  Smart Risks, Smart Choices and Becoming Fireproof
2021-02-11

59. Mike Morse, Mike Morse Law Firm Smart Risks, Smart Choices and Becoming Fireproof

Discover the secrets to turning good law firms into great ones with Mike Morse, founder of the Mike Morse Law Firm.
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58. Andrew Finkelstein, Finkelstein & Partners  Acquisitions, Delegation And Operational Synergy
2021-02-04

58. Andrew Finkelstein, Finkelstein & Partners Acquisitions, Delegation And Operational Synergy

Andrew Finkelstein, legendary personal injury attorney, shares his journey from starting out to building a legal empire. Listen now!
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57. Gordon McKernan,  Gordon McKernan Injury Attorneys  Law Firm Family Succession And Giving Back
2021-01-28

57. Gordon McKernan, Gordon McKernan Injury Attorneys Law Firm Family Succession And Giving Back

Louisiana personal injury attorney, Gordon McKernan, discusses taking over a family business, community involvement, and marketing strategies. Listen now!
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56. William Denninger, Weitz & Luxenberg  The People, Process, Profit Venn Diagram
2021-01-21

56. William Denninger, Weitz & Luxenberg The People, Process, Profit Venn Diagram

Discover how Bill Denninger transformed the biggest plaintiff's law firm in New York into a perfect Venn diagram of people, process, and profit.
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